「Cook Do®」 Gussan stickers LINE WhatsApp Sticker GIF PNG
「Cook Do®」 Gussan stickers: When Your Dinner Cravings Become Adorable LINE Messages
Have you ever heard of AJINOMOTO? Of course you have! They’re the Japanese food giant behind so many of the delicious seasonings and ingredients we know and love. Well, a while back, they did something super fun to promote one of their flagship products, the Cook Do® line of easy-to-use cooking sauces. They dropped a totally free set of LINE stickers featuring the brand’s cheerful mascot, Gussan! This wasn’t just some random sticker pack; it was a clever promotional campaign. All you had to do was add AJINOMOTO’s official account as a friend on LINE, and this hilarious set of food-themed stickers was all yours. It was a limited-time deal, running until the end of 2016, making it a neat little digital collectible for fans of the brand and anyone who just loves talking about food in their chats.
Gussan from the Cook Do® ads in Japan gets his own LINE sticker set! Full of everyday food scenes, these stickers are perfect for any occasion! Friend AJINOMOTO’s official account to get the set for free. Available until December 26, 2016.
- Title : 「Cook Do®」 Gussan stickers
- Price : Free
- Type : Static
- Region : Japan
- Link : line://shop/detail/7202
- Publisher : AJINOMOTO
- Copyright : AJINOMOTO
Meet Gussan: The Face of Delicious Dinners
So, who is this Gussan guy? He’s the star of the Cook Do® commercials in Japan, a kind of friendly, foodie uncle figure who embodies the joy of a good, home-cooked meal. This sticker set perfectly captures his personality across eight different expressive and often hilarious scenes. They’re all about the highs and lows of our daily relationship with food, from intense hunger to the pure bliss of a delicious dish.
A Sticker for Every Mealtime Mood
Let’s take a look at the top row. First up, we have an ecstatic Gussan, eyes sparkling and tongue out, practically vibrating with excitement as he declares, “Looks delicious!” (おいしそう!). Next to him is a confident, winking Gussan in a red apron, stirring a pan like a pro and telling you to “Leave it to me!” (まかせて！). Then there’s the one we can all relate to: a dramatically slumped-over Gussan, looking utterly drained and groaning, “I’m hungry…” (おなかすいた…). It’s the perfect expression of pre-dinner desperation. To round it out, a clean-cut, smiling Gussan gives a solid thumbs-up, accompanied by a sparkly “Good!” (グゥーッ), perfect for approving dinner plans or complimenting a friend’s cooking photo.
From Kitchen Triumphs to a Full Belly
The bottom row is just as fun. We see Gussan in full celebration mode, waving two flags that say “Beauty” (美) and “Taste” (味) while cheering, “It was delicious!” (おいしかった). Following that is the inevitable outcome: a supremely satisfied Gussan patting his full, round belly after finishing a treat, sighing “I’m full” (まんぷく). He’s also there to help you decide what’s for dinner, holding up two different meal options and asking, “What’s the mood for tonight?” (今夜はどんな気分?). But the absolute best might be the last one: Gussan, in a full business suit, making a frantic dash with his briefcase, sweating and exclaiming, “I’m hungry so I’m going home!” (お腹すいたので帰ります!). It’s the ultimate end-of-workday mood.
More Than Just Flavor: AJINOMOTO’s Clever Connection
When you boil it down, this sticker set is a masterclass in modern marketing. AJINOMOTO isn’t just a faceless corporation; they’re a brand that wants to be part of your daily life, and what’s more daily than chatting with friends and deciding what to eat? By releasing these stickers on LINE, Japan’s most popular messaging app, they placed their brand right into everyday conversations. The “friend our account to get them free” strategy is brilliant. It’s a simple, no-cost transaction for the user, and in return, AJINOMOTO gets a direct line to its customers for future promotions and news.
What makes it work so well is that the stickers aren’t just blatant ads. They’re genuinely useful, funny, and relatable. You don’t send the “I’m hungry so I’m going home!” sticker and think about cooking sauces. You send it because it perfectly captures how you feel at 5 PM on a Friday. But that positive, funny feeling gets subconsciously linked to Gussan, and by extension, to the Cook Do® brand. It’s a soft, friendly approach that builds a much stronger connection than a traditional TV spot ever could.
The Ownership of a Smile
It’s important to remember that these aren’t fan-made creations. The copyright for the 「Cook Do®」 Gussan stickers is held entirely by AJINOMOTO. They created Gussan, they own his image, and they curated this sticker set specifically for their audience. This official ownership is key because it ensures the quality and consistency of their brand message. Gussan will always be the cheerful, food-loving character they designed him to be. This control allows them to build him up as a trustworthy and lovable brand asset. Every time someone uses a Gussan sticker, they’re essentially giving a tiny, personal endorsement of the brand. It’s a subtle yet powerful way to keep AJINOMOTO and Cook Do® top-of-mind, turning a simple digital character into an effective and endearing ambassador for delicious, easy meals.
