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Captain Taiwan says it for you !: Taiwan Beer Serves Up a Grand Slam Sticker Pack
When you think of Taiwan, a few things probably pop into your head, and let’s be real, one of them has to be Taiwan Beer. This isn’t just any old lager; it’s practically a national treasure. Brewed by the state-owned Taiwan Tobacco and Liquor Corporation (TTL), this beer is woven into the very fabric of Taiwanese life. It’s the go-to drink for celebrations, late-night chats at a night market, or just kicking back after a long day. So, it’s no surprise that a brand so deeply connected to local culture would jump into the digital world with something as fun and personal as a sticker pack. They’ve managed to bottle up that feeling of national pride and casual fun and turn it into a set of awesome stickers for your chats.
Can’t say what’s on your mind? Don’t worry, let Captain Taiwan, Chieh-Hsien, say it for you! Taiwan Beer’s “I am Taiwan” annual brand ambassador Chen Chieh-Hsien’s free stickers are here with passion! Available until: August 3, 2025
- Title : Captain Taiwan says it for you !
- Price : Free
- Type : Name
- Region : Taiwan
- Link : line://shop/detail/35558
- Publisher : Taiwan Beer
- Copyright : Taiwan Beer
A Sticker for Every Inning of Your Day
This sticker pack, starring the brand’s ambassador and baseball star Chen Chieh-Hsien, is split into two awesome themes. Half the stickers feature him in his green and white baseball uniform, while the other half show him in a cool black hoodie. It’s a perfect mix of sporty action and everyday expressions.
The Baseball Series
The first couple of rows are all about the game. In the top row, you’ve got Chen Chieh-Hsien pointing right at you with a laugh, cheekily captioned “笑死” (Literally “Laughing to death,” or LOL). Next to that, he’s holding up a baseball, ready to pitch, with “收到!” (“Got it!”). Then you see him in full swing, connecting with the ball for an “安打” (“Base hit!”). The row finishes with him in a ready stance, captioned “打咩” (“Strike!”). The second row continues the on-field action. He waves with a friendly “再見” (“Goodbye”), then clutches his head in mock frustration with “頭好痛” (“My head hurts!”). Things get serious again as he gets into a pitcher’s stance, declaring he’s “準備好了” (“Ready!”), and finally, he’s captured mid-run, yelling “來了” (“Coming!”).
The Casual Collection
Switching gears, the third row features Chen in a stylish black hoodie with the “我就是台” (“I am Taiwan”) logo. Here, the expressions get more personal. He puts a hand on his chest with an open palm, offering to “交給我” (“Leave it to me”). Then, he clasps his hands together in a gesture of “感恩” (“Gratitude”). He flashes a popular finger heart, saying “愛你” (“Love you”), and pumps his fist with an encouraging “加油” (“Go for it!”). The final row is pure fun. We see a slightly bewildered look for when you’re “傻眼” (“Dumbfounded” or “Facepalm”). He looks around quizzically, asking “在哪?” (“Where?”). Then, in a brilliant duo sticker, he and a friend point to each other with the slogan “我就台!” (“I am Taiwan!”), followed by another sticker of them both giving a confident thumbs-up.
More Than Just Stickers, It’s Smart Branding
So, why would a huge brand like Taiwan Beer go all-in on a sticker pack? It’s actually a pretty genius marketing move. By teaming up with a beloved sports figure like Chen Chieh-Hsien, a.k.a. “Captain Taiwan,” they instantly connect their product with feelings of national pride, athleticism, and success. The “I am Taiwan” campaign isn’t just a slogan on a hoodie; it’s a statement. Giving these stickers away for free on major messaging platforms like LINE and WhatsApp is the perfect way to get the brand directly into the daily lives of millions of people. It’s not an annoying pop-up ad; it’s a tool for communication that people genuinely want to use.
Think about it: every time someone sends that “加油” (Go for it!) sticker to a friend, they’re not just sending encouragement; they’re also sharing a little piece of the Taiwan Beer brand. It’s a subtle, organic form of advertising that feels authentic. This strategy helps Taiwan Beer stay relevant and cool, especially with a younger audience that lives in their chat apps. It reinforces their image not just as a beverage company, but as a cornerstone of modern Taiwanese culture. They’re not just selling beer; they’re selling an identity and a sense of community, one sticker at a time.
The fact that these stickers have an expiration date—available until August 3, 2025—is another clever touch. This creates a sense of scarcity and encourages a “get it while you can” mentality, boosting download numbers right away. By holding the copyright, Taiwan Beer maintains complete control over its brand image and how its ambassador is portrayed. Ultimately, this sticker pack is a fantastic example of how a legacy brand can use modern digital tools to strengthen its connection with consumers in a way that’s fun, engaging, and incredibly effective.
