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TOPS THAILAND: Snag These Cute TOPSTER Stickers for Free!
Have you ever heard of Central Food Retail? They’re a huge deal in Thailand’s grocery scene, and they’re the masterminds behind the super popular supermarket chain, TOPS THAILAND. To celebrate a pretty big milestone—their 29th anniversary—they’ve decided to give everyone a little gift. They’ve released an absolutely adorable sticker set featuring their mascot, a cheerful red character named TOPSTER. It’s a clever way to get everyone excited and talking about the brand. Instead of a typical ad, they’ve created something fun and shareable that you can use in your daily chats. This whole campaign is a great example of how a big company can connect with its customers in a genuinely fun and modern way. It’s all about making the brand feel more like a friend, and who doesn’t love free, cute stickers from a friend?
Celebrate TOPS’ 29th Anniversary. Get the cute TOPSTER sticker set for free. Add TOPS THAILAND’s official account as a friend to get this set. Available till September 17, 2025.
- Title : TOPS THAILAND
- Price : Free
- Type : Static
- Region : Thailand
- Link : line://shop/detail/35817
- Publisher : Central Food Retail
- Copyright : TOPS THAILAND
Meet Your New Favorite Chat Buddy: TOPSTER!
Okay, let’s dive into the sticker set itself because it’s packed with personality. The star of the show is TOPSTER, a bright red character shaped like the letter ‘T’—a clever nod to the TOPS brand name. This little guy is surprisingly expressive and covers a whole range of emotions you’ll definitely want to use.
A Tour of the Stickers
The sticker pack is laid out in two neat rows, each one telling a little story. In the top row, TOPSTER kicks things off with a friendly HELLO! while pushing a shopping cart full of fresh apples and other goodies, giving off major happy-shopper vibes. Next to that, he’s showing his gratitude with a THANK YOU sticker, holding a grocery bag and a small basket, both overflowing. It’s perfect for when someone does you a solid. Then, we have a simple and cheerful OK!, with TOPSTER flashing the classic ‘OK’ hand gesture, looking confident and happy. But my personal favorite is the last one in the row—a totally relatable scene where TOPSTER is literally on fire, looking stressed out in front of a laptop with papers flying everywhere. We’ve all been there!
The bottom row is just as fun. It starts with a burst of excitement with WOW!, where TOPSTER looks amazed, hands on his cheeks, surrounded by golden sparkles. Then he’s just losing it with laughter in a Ha Ha Ha sticker, rolling on the floor in a fit of giggles. For celebratory moments, there’s a CONGRATS! sticker where he’s tossing his arms in the air amidst a flurry of sunflowers. It’s pure joy. Finally, the set ends on a super sweet note with LOVE. Here, TOPSTER is giving the entire planet Earth (which has a cute little face) a big, warm hug. It’s an adorable way to send some love and positivity.
Why Do Big Brands Give Away Stickers?
You might be wondering, what’s in it for a huge company like Central Food Retail? Well, releasing a sticker set like this is actually a brilliant marketing strategy. Think about it: every time you send a TOPSTER sticker to a friend, you’re essentially giving TOPS THAILAND a mini, free advertisement. It keeps their brand top-of-mind in a really organic and fun way. It’s way less intrusive than a pop-up ad and helps build a positive, friendly image for the company. These stickers make the brand feel more approachable and part of your everyday life.
Publisher, Copyright, and the Power of a Mascot
In this case, Central Food Retail acts as both the publisher and the copyright holder. As the publisher, they’re the ones who officially release the sticker pack on platforms like LINE and WhatsApp. As the copyright holder, they own the rights to the character design of TOPSTER and all the artwork. This means no one else can use TOPSTER without their permission. Creating a mascot like him is a classic branding move. He gives a face to the company, making it more than just a logo. He’s cute, he’s red like their branding, and he’s shaped like a ‘T’—it all ties back to the brand identity in a neat little package.
Of course, there’s usually a small “catch” to getting these “free” stickers. The caption mentions you need to add TOPS THAILAND’s official account as a friend. This is the core of the strategy. Once you’re their friend on the app, they can send you promotions, news about sales, and other marketing messages directly. It’s a trade-off: you get a set of awesome stickers to spice up your chats, and they get a direct line of communication to you as a customer. It’s a win-win that has become incredibly popular, especially in markets where messaging apps are the primary form of communication. It’s a modern, smart, and fun way for brands to grow their audience.
