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Howamiru and Chamiru Stickers: The Ultimate Sweet and Salty Upgrade for Your Daily Chats
If you love Japanese snacks, you definitely know the geniuses behind those irresistible sweet and salty rice crackers. Sanko Seika has brought their adorable mascot duo straight to your phone screen with a brand new sticker set.
Sanko Seika is legendary in the snack world, but they are also absolute pros at connecting with fans digitally. By turning their iconic Yuki no Yado mascots into adorable chat assets, they have bridged the gap between delicious treats and daily mobile conversations.
Howamiru and Chamiru Stickers – 33938
Stickers featuring Howamil and Chamil, the official characters of “Yuki no Yado”, those charming sweet and salty rice crackers! Get them by adding the official Sanko Seika account as a friend! Available until May 27, 2025.
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- Title : Howamiru and Chamiru Stickers
- Price : Free
- Type : Static
- Region : Japan
- Link : line://shop/detail/33938
- Publisher : Sanko Seika
- Copyright : Sanko Seika Co., Ltd.

Meet the Crunchiest Mascot Duo in Town
Sweet Howamiru and Rich Chamiru
The stars of the show are Howamiru, the fluffy white mascot representing sweet milk icing, and Chamiru, the cute brown sugar cracker character. These two are packed with personality and bring a wholesome, cozy vibe to any conversation.
A Complete Breakdown of All Eight Stickers
Row One: Positive Energy and Big Vibes
Let us look at the top row from left to right. First, we have Howamiru wearing a blue, patterned happi coat, holding his hands to his head with a giant orange smile. Above him, the word Ok appears in bright red and orange letters to show enthusiastic agreement.
Next, Howamiru is feeling playful, wearing his blue coat while winking and sticking his tongue out. Colorful green, pink, orange, and purple music notes float around him to show he is in a happy, musical mood.
The third sticker shows Howamiru jumping in the air with sheer excitement, surrounded by bright yellow celebration lines. The green Japanese text says Yatta, which translates to Yay or I did it.
Closing out the first row, Chamiru wears a lovely red floral outfit with a matching hibiscus flower in her hair. She winks sweetly amidst pink hearts, accompanied by the orange Japanese phrase Onegaishimasu, meaning Please.
Row Two: Drama, Confusion, and Sweet Dreams
Moving to the bottom row, things get wonderfully expressive. The first sticker on the left features Howamiru looking incredibly puzzled, scratching his head with a worried expression and a sweat drop, framed by bright green question marks.
Next, we see a hilarious moment where Howamiru and Chamiru literally bump into each other. A bright yellow impact star with an exclamation mark shows their surprise as they collide.
Then, Howamiru is shown in a state of shock, his eyes turned into dark, trembling circles with a red bow-tie-shaped mouth. The blue Japanese text says Guh, expressing a groan of frustration or speechless distress.
Finally, the last sticker features Howamiru tucked into a cozy blue blanket, sleeping soundly on a round rice cracker bed. The blue Japanese text reads Oyasumi, wishing your friend a peaceful Good night.
The Power of Brand Mascots in Digital Messaging
When major snack companies like Sanko Seika Co., Ltd. release digital stickers, they are doing more than just advertising. They are letting fans carry a piece of their favorite childhood treats into their daily social lives. Copyright owners protect these designs to keep them special, making them highly sought-after digital collectibles that add instant charm to your messaging.








