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Nong Arak: Your Adorable Insurance Guardian in Sticker Form
Ever thought your next go-to sticker pack would come from a major insurance company? Well, get ready to be surprised! Allianz Ayudhya, a huge name in Thailand’s life and health insurance scene, is the creative force behind this adorable set. They’ve been a trusted company in Thailand for over 70 years, so they definitely know a thing or two about taking care of people. Operating as part of the global powerhouse Allianz Group, they are a serious and established institution. But with the release of the “Nong Arak” stickers, they’re showing off a much softer, friendlier side. It’s a fun way to connect with everyone on a more personal level, moving beyond policies and paperwork to pop right into your daily chats on apps like LINE and WhatsApp. This campaign is a clever reminder that they’re here to look out for you, now with an extra dose of cuteness.
Allianz Ayudhya sends Nong Arak to take care of you. Limited to 200,000 downloads. Friend Allianz Ayudhya’s official account to get this set. Available till October 24, 2025.

- Title : Nong Arak
- Price : Free
- Type : Static
- Region : Thailand
- Link : line://shop/detail/35877
- Publisher : Allianz Ayudhya
- Copyright : Allianz Ayudhya Assurance Pcl.

Meet Your New Wingman: Nong Arak!
Let’s talk about the star of the show, Nong Arak. This little character is an absolute gem. He’s a fluffy, white-headed eagle with big, expressive eyes, a bright yellow beak, and a cool blue vest that even has the company’s tiny logo on it. The name itself is pretty clever. In Thai, “Nong” is a friendly term for someone younger, while “Arak” means “guardian” or “protector.” So, he’s literally your little guardian, which is the perfect mascot for an insurance company that’s all about protection and care. It’s a wonderful bit of branding that feels both authentic and heartfelt.
A Sticker for Every Mood
This sticker pack is seriously versatile. Allianz Ayudhya has packed so much personality into this little eagle, covering a whole range of common chat reactions. In the top row, you’ve got Nong Arak putting his hands together in a sweet, grateful pose to say Thanks. Next to that, he’s winking and giving a confident Good with a big thumbs-up. Then there’s the super relatable sticker of him fast asleep on his back, with little Zzz‘s floating by. To round it out, he’s making a perfect OK sign with his wing, looking cheerful and reassuring.
The fun doesn’t stop there. The bottom row kicks off with Nong Arak spreading his wings wide to form a heart shape, surrounded by floating pink hearts—pure adorable energy. For moments of victory, he’s pumping his fist and shouting YES!! in celebration. There’s even a fitness-focused sticker where he’s lifting dumbbells with a sweatband on, accompanied by Thai text that translates to “Keep fighting!” or “Go for it!”. Finally, there’s a fantastic culturally specific sticker where he’s clapping happily with “555” around him. In Thai slang, “555” sounds like “ha-ha-ha,” so it’s the perfect way to share a laugh. This little guy is ready for any conversation you throw at him!
The Smart Strategy Behind Corporate Stickers
So, why would a giant financial institution like Allianz Ayudhya invest in creating a cartoon eagle? It’s actually a brilliant marketing move that’s all about connection and modern engagement. In today’s digital world, brands are constantly fighting for our attention. An insurance policy isn’t something you think about every day, but a cute sticker is. By creating a character like Nong Arak, Allianz Ayudhya makes its brand a part of its customers’ daily lives in a very natural and positive way. Every time someone sends a “Thanks” or a “Good job!” sticker, that little Allianz Ayudhya logo on Nong Arak’s vest gets seen. It’s subtle, non-intrusive advertising that builds brand familiarity and goodwill.
This approach transforms the company’s image from a distant, formal corporation into a friendly, approachable helper. The sticker campaign, with its limited downloads and a deadline, creates a sense of urgency that encourages people to act fast. To get the stickers, you have to “friend” their official account, which is a classic and effective way for the company to grow its direct communication channel with potential and existing customers. It’s a win-win: users get a fun, free set of expressive stickers, and Allianz Ayudhya gets to build a warmer relationship with its audience. This kind of creative outreach shows they understand how people communicate today and are willing to meet them where they are: in their chat apps.