Shalma – Sahabatnya konsumen Alfamart LINE WhatsApp Sticker GIF PNG
Shalma – Sahabatnya konsumen Alfamart: Meet the Alfamart Chatbot Who’s Now Taking Over Your Chats
Have you ever wondered what happens when a massive convenience store chain decides to get a little more personal? Well, you get something like Shalma! Alfamart, one of Indonesia’s go-to spots for pretty much everything, rolled out this sticker pack featuring their friendly chatbot mascot, Shalma. This wasn’t just a random cute character; Shalma is the digital face of Alfamart’s customer service, designed to be the “Sahabatnya konsumen,” or the customer’s best friend. The whole idea was to make interacting with the brand feel less like a transaction and more like chatting with a helpful pal. These stickers were released to celebrate Alfamart’s 20th anniversary back in 2019, giving customers a fun, free way to join the celebration and bring a bit of Alfamart’s cheerful vibe right into their daily conversations on apps like WhatsApp and LINE.
Shalma – chatbot Alfamart siap bantu registrasi member, cek & tukar poin, keluhan & promo menarik setiap hari. Chat Shalma & dapatkan info menarik HUT Alfamart ke 20! Berteman dengaan akun resmi Alfamart untuk mendapatkannya. Tersedia hingga November 06, 2019.
- Title : Shalma – Sahabatnya konsumen Alfamart
- Price : Free
- Type : Static
- Region : Indonesia
- Link : line://shop/detail/15609
- Publisher : Alfamart
- Copyright : Alfamart
A Sticker for Every Occasion, Alfamart Style
This sticker pack is basically a complete set of reactions for any modern shopper. The character, Shalma, is always dressed in her signature red Alfamart polo, making her instantly recognizable. She’s got a friendly face, big expressive eyes, and short black hair that perfectly frames her cheerful personality. The art style is clean and vibrant, designed to pop in any chat window.
From Daily Greetings to Big Feelings
The first row of stickers really sets the tone for everyday chats. You’ve got Shalma looking impressed at her phone with a “wah KEREN” (Wow, cool!) speech bubble, perfect for reacting to good news. Next, she’s standing in front of an Alfamart store, inviting you to “JAJAN yuk!” (Let’s go get snacks!). Then there’s pure joy with “ASIKK!” (Awesome!) as she excitedly holds a gift, and a curious “DAPAT ga?” (Did you get it?) while pointing to a deal on her phone. The second row dives into more dynamic emotions. We see her celebrating with an “oye oye” dance, getting ready to shop online with “PESAN ah!” (I’ll order it!), and even showing some vulnerability with a sad-faced “SEDIH AKU tuh!” (I’m so sad!). But don’t worry, she bounces right back, joyfully tossing cash in the air to declare “SEMUA PASTI DAPAT” (Everyone will surely get one!).
Reminders, Celebrations, and Shopping Sprees
The fun continues in the third row, which is all about events and social plans. Shalma gives a friendly reminder, “JANGAN LUPA ya” (Don’t forget, okay?), while pointing at a laptop. She bursts out of a box with confetti for a big “HAPPY BIRTHDAY” shout-out. Then she gives you those puppy-dog eyes, asking “TRAKTIR dong” (Treat me, please), which is just too cute to refuse. She ends the row with a sweet “sampai JUMPA” (See you later) as she waves from her bicycle. The final row captures the shopping experience perfectly. There’s a bored-looking Shalma asking “UDAH belum?” (Are you done yet?), followed by a triumphant pose with two full shopping bags captioned “ABIS BORONG” (Just had a shopping spree!). She also points to a calendar marking the company’s big milestone, “ga KERASA 2019 #20THALFAMART” (Time flies, it’s 2019!), and closes the set with a hopeful “MAKE a WISH” expression, hands clasped together.
Alfamart’s Smart Move into Your DMs
So, why would a convenience store giant like Alfamart create a whole character and sticker set? It’s a genius move, really. In today’s digital world, brands are constantly fighting for our attention. Instead of just throwing another ad at you, Alfamart created Shalma to build a genuine connection. By giving her a name, a face, and a helpful personality as a chatbot, they turned customer service into an experience. Shalma isn’t just a tool for checking loyalty points or finding promos; she’s a brand ambassador who lives in your phone. This approach makes the brand feel more human and accessible, transforming it from a place you just buy things from into a brand you actually interact with.
Why Brands Are Obsessed with Sticker Marketing
The sticker pack takes this connection to the next level. Think about it: stickers are a huge part of how we communicate online. They add emotion and personality to our texts in a way that words alone can’t. When someone sends a “JAJAN yuk!” sticker featuring Shalma, they’re not just suggesting a snack run; they’re also giving a tiny, subconscious nod to Alfamart. It’s word-of-mouth marketing at its most organic. Alfamart, as the copyright holder of the Shalma character, gets to control the narrative completely. Every sticker shows her as positive, helpful, and fun, reinforcing the brand’s desired image.
Furthermore, making the stickers available for a limited time—until November 6, 2019—created a sense of urgency and exclusivity. It encouraged people to download and use them while they could. This campaign, tied directly to their 20th anniversary, was a fantastic way to celebrate a corporate milestone not with a stuffy press release, but with a fun, engaging tool that their customers would actually enjoy and share. It was a clever strategy to embed the Alfamart brand directly and positively into the daily lives and conversations of millions of Indonesians.
