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Mita & Dika Animated Stickers: How a Big Bank Became Your Chat Buddy
So, you know those big, serious banks you see on every corner? Well, one of the biggest players in Indonesia, Bank Mandiri, decided to loosen its tie and jump right into our chat conversations. That’s right, the financial giant is the brain behind the super charming “Mita & Dika Animated Stickers.” It’s kind of surprising at first, right? A state-owned bank, founded back in 1998 and known for handling serious money matters, is now creating cute, animated characters for us to use on apps like LINE and WhatsApp. But when you think about it, it’s a brilliant move. They’re showing a friendlier, more modern side, proving they’re not just about loans and investments. They want to be part of our daily lives, sharing a laugh or a virtual high-five, one sticker at a time.
Upgrade your chatting excitement with Mita & Dika from Bank Mandiri! Friend Bank Mandiri’s official account to get them for free. Available till December 11th, 2019.
- Title : Mita & Dika Animated Stickers
- Price : Free
- Type : Animation
- Region : Indonesia
- Link : line://shop/detail/15548
- Publisher : Bank Mandiri
- Copyright : Bank Mandiri
Say Hello to Your New Favorite Colleagues, Mita & Dika!
The stars of this sticker set are Mita and Dika. They’re designed to look like young, friendly professionals you’d actually want to work with. They’re always dressed smart in their blue blazers, but they’re definitely not all business. These animated stickers capture all those little moments and feelings we go through every day, making them super relatable and fun to use.
A Sticker for Every Single Vibe
Let’s take a tour of this awesome sticker pack, shall we? The collection is laid out in four rows, each packed with personality.
Row 1: The Good Vibes Crew
The top row is all about starting the day right and celebrating. First up, we have Mita stretching with a big, sunny smile and a “Selamat pagi” greeting, which is a lovely way to say “Good morning!” Next, she’s laughing with her hands clasped, surrounded by “ha ha ha” text—perfect for when a joke really lands. Then there’s a grateful Mita, blushing a little as she says, “iya terima kasih,” or “yes, thank you.” The row finishes with Mita and Dika celebrating with a birthday cake, under a banner that reads “Selamat Ulang Tahun,” the classic “Happy Birthday” wish.
Row 2: Let’s Make Plans!
The second row is for all the social butterflies. It kicks off with a sticker of Mita looking absolutely smitten, with little hearts floating around her and the phrase “bikin baper deh,” which means something like, “you’re making me catch feelings.” Then, Mita points to a thought bubble filled with food and drinks, suggesting, “Makan dulu yuk” or “Let’s eat first!” Beside her is a cool-looking Dika in a vacation shirt, pointing to himself and asking, “Jalan-jalan yuk?” which is a fun way to say, “Let’s go hang out!” Finally, a calm and collected Mita gives a thumbs-up, telling you to “Santai Aja,” or “Just relax.”
Row 3: The “I Feel You” Collection
This row is pure, relatable mood. We start with Mita slouched in her chair with a totally done look, saying “Lagi mager nih.” That’s Indonesian slang for “I’m feeling lazy right now,” and honestly, who can’t relate? Next, Mita and Dika are cheering you on, fists in the air, with “Kamu Pemenangnya!” meaning “You’re the winner!” Then we have Dika looking apologetic, with sweat drops and the simple word “maaf” (sorry). The last one is Mita with a casual shrug, saying “Terserah kamu deh!” which is the go-to phrase for “It’s up to you!” or “Whatever you want!”
Row 4: Life’s Little Dramas
The final row captures a mix of highs and lows. Mita and Dika are back, this time showered in confetti, celebrating a win with “Pemenangnya!” (The winner!). But then, the mood shifts with a sticker of Dika covering his face with his hands, looking totally devastated, with the text “Sedih banget,” meaning “So sad.” Next is a confused Mita, looking at her phone and asking, “eh dimana?” which translates to “uh, where are you?” And to wrap it all up, Mita is holding shopping bags with a cheerful expression, inviting you with, “Temenin belanja yuk,” or “Come shopping with me!”
So, Why Is a Bank Making Stickers Anyway?
It might seem random, but this is actually a super clever marketing strategy from Bank Mandiri. As one of Indonesia’s leading state-owned banks, they have a reputation for being reliable and professional. But in today’s digital world, that’s not always enough. They need to connect with younger, tech-savvy customers who spend a ton of their time on messaging apps. Making free, fun, and expressive stickers is the perfect way to do that. It’s a non-intrusive way to put their brand right where their audience is, without a single pop-up ad in sight.
It’s All About Building a Connection
Think about it. Every time someone sends a Mita sticker to say “Good morning” or a Dika sticker to say “sorry,” they’re interacting with the Bank Mandiri brand in a positive way. The characters Mita and Dika humanize the bank, transforming it from a faceless corporation into a friendly presence in daily conversations. These aren’t just ads; they’re communication tools that people genuinely enjoy using. This approach helps build brand loyalty and a sense of community, making customers feel more connected to the bank on a personal level.
Staying Fresh and Relevant
By releasing the “Mita & Dika Animated Stickers,” Bank Mandiri shows that it understands modern culture and communication. It’s a signal that they are innovative and keeping up with the times. The fact that the stickers were available for a limited time—until December 11, 2019—also added a sense of urgency, encouraging people to download and use them right away. This is a brilliant example of how a traditional institution can use modern digital tools to enhance its brand image, engage a new generation of customers, and make finance feel just a little more friendly.
