#BagiBagiKebahagiaan LINE WhatsApp Sticker GIF PNG
#BagiBagiKebahagiaan: How Blibli.com Shared Joy One Sticker at a Time
Ever heard of Blibli.com? If you’re in Indonesia, you almost certainly have. They’re a massive online marketplace, one of the top dogs in the country’s e-commerce scene. Think of them as a go-to spot for everything from the latest gadgets to your weekly groceries. Founded back in 2011, Blibli.com, which operates under the official name PT Global Digital Niaga and is part of the huge Djarum Group, has built a reputation for being reliable and customer-focused. So, what happens when a giant online retailer wants to connect with people during the holy month of Ramadan? They don’t just throw sales at you. Instead, they got creative and launched a campaign called #BagiBagiKebahagiaan, which beautifully translates to “Sharing Happiness.” The heart of this campaign was a super charming set of free digital stickers, designed to let people share the unique spirit of Ramadan in their everyday chats.
Share with your friends the happiness that Ramadhan brings—by sending them these stickers from Blibli.com. Friend Blibli.com’s official account to get them for free! Available till June 20, 2018.
- Title : #BagiBagiKebahagiaan
- Price : Free
- Type : Static
- Region : Indonesia
- Link : line://shop/detail/11387
- Publisher : blibli.com
- Copyright : blibli.com
A Sticker for Every Ramadan Moment
Let’s talk about the stickers themselves because they are seriously adorable. The star of the show is a little blue box-shaped character, clearly a nod to the Blibli.com delivery boxes we all get excited about. This little guy is full of life, with arms, legs, and a face that can show just about any emotion. The collection of sixteen stickers is laid out in a neat four-by-four grid, capturing the entire rollercoaster of feelings and activities during Ramadan and the following Eid celebration.
The pack really covers all the bases. In the top row, you’ve got the essentials: our blue box character saying “Amiiin” (Amen) with hopeful stars, joyfully handing out gifts for “Bagi-Bagi Kebahagiaan,” struggling with a stack of shopping boxes for “Belanja Yuuk…” (Let’s shop…), and beating a bedug drum to announce “Selamat Berbuka Puasa” (Happy Iftar). Moving down, the theme shifts to the social side of the season. There’s an invitation for a group iftar with “Bukber Yuuk,” a confident “Insya Allah” (God willing) with a thumbs-up, and that all-too-familiar feeling of being stuffed, captured perfectly by the character lounging back with the word “Kenyang…” (I’m full). It even includes a sticker for the Eid al-Fitr greeting, “Minal Aidin Wal Faizin.”
Capturing the Everyday Highs and Lows
What makes this sticker pack so brilliant is how it nails the small, relatable moments. There’s a sticker for the annual homecoming trip, “Yuuk Mudik!” where the character turns into a car wearing sunglasses. You can see the cheeky wink in “Ngabuburit Yuk!!” (Let’s hang out before Iftar). And it doesn’t shy away from the struggles, either! There’s a shocked “OMG!!,” a character sweating under the sun saying “Panasnyaa…” (It’s so hot!), and one reminding you to be patient with “Sabaaaar…”. The set is rounded out with a wakeup call for the pre-dawn meal (“Sahuur!”), a polite “Terima Kasih” (Thank you), and the most anticipated one of all: our little blue hero celebrating with cash flying everywhere for “THR!”, the holiday bonus pay. Each sticker is a tiny, expressive story that users could instantly connect with and share.
More Than Just a Cute Mascot
So, why would a huge e-commerce platform put time and effort into creating a free sticker pack? It’s a pretty clever marketing strategy. Instead of pushing ads, Blibli.com wove its brand directly into the personal conversations of millions of users on apps like WhatsApp and LINE. This is what you call soft marketing, and it’s incredibly effective. It doesn’t feel like an advertisement; it feels like a gift. By offering these stickers for free—with the small catch that you had to friend their official account—Blibli.com boosted its follower count and built a positive connection with its audience. The campaign cleverly associated the Blibli.com brand with feelings of happiness, generosity, and community, which are the core values of Ramadan.
The Smart Business of Sharing
When you download these stickers, you’re not just getting a fun cartoon. You’re participating in a brand’s ecosystem. Blibli.com, as the publisher and copyright holder, commissioned these designs to serve as mini-ambassadors. Every time someone sends the “THR!” sticker to celebrate their bonus, they’re also giving a subtle nod to Blibli.com. It’s word-of-mouth advertising for the digital age. The fact that the stickers were available for a limited time, until June 20, 2018, also added a layer of exclusivity and urgency, encouraging people to download them right away. This strategy demonstrates a deep understanding of how digital communication works. Stickers are a universal language; they convey tone and emotion far better than text alone. For a brand, being a part of that language is a powerful way to stay relevant and loved by customers, turning a simple delivery box character into a friendly face in your daily chats.
