Si Domar LINE WhatsApp Sticker GIF PNG
Si Domar: How Indomaret’s Mascot Leveled Up Your Chats
So, have you ever been to Indonesia? If you have, there’s absolutely no way you missed seeing an Indomaret. They’re practically on every corner! This sticker star, Si Domar, comes straight from this convenience store giant. Indomaret is a household name over there, run by a company called PT Indomarco Prismatama. They’ve been around since 1988 and have grown into the biggest convenience store network in the entire country, with over 21,000 shops. Their whole mission is to make daily shopping super easy and affordable for everyone. It’s all about providing quality stuff at good prices in a place where you feel comfortable shopping. As part of the massive Salim Group, they’re a huge deal, and it’s this company that owns the rights to our little sticker friend, Si Domar.
Color up your chat with Si Domar sticker from Indomaret! Friend indomaret’s official account to get them. Available till September 29, 2016.
- Title : Si Domar
- Price : Free
- Type : Static
- Region : Indonesia
- Link : line://shop/detail/7013
- Publisher : Indomaret
- Copyright : PT. Indomarco Prismatama
Meet Si Domar: An Ant for Every Occasion
Let’s take a closer look at this sticker pack. It’s basically a snapshot of our daily ups and downs, but way cuter because it’s an ant. Si Domar, the yellow ant-like mascot in his signature red cap and vest, really covers all the bases. The collection is laid out in a grid, showcasing a whole range of emotions and activities that are just perfect for spicing up a conversation. You’ve got everything from the mundane to the super expressive, making it a surprisingly versatile pack for everyday chats.
From Morning Stretches to Shopping Sprees
The first row kicks off with some classic moods. You see Si Domar diligently making a list, followed by a hilariously zoned-out expression with the caption UMM GABUT BANGET, which is Indonesian slang for being super bored. Then he’s giving a big “GOOD MORNING!” stretch from bed, and finally, he’s cracking up with a “HA! HA! HA!” while holding an old-school phone receiver. The second row continues the fun with a startled “HI!”, a heart-eyed Si Domar declaring “LOVE IT!”, a simple and effective “OK!” with a thumbs-up, and a cheeky one where he’s holding a smartphone, suggesting you buy phone credit too. It’s a clever nod to one of the services Indomaret offers.
The character’s journey continues through the third and fourth rows. We see him energetically pushing a shopping cart, a perfect sticker for when you’re on a mission. Then there are two welcoming poses, “SELAMAT BELANJA KEMBALI!” (Happy Shopping Again!) and “SELAMAT DATANG!” (Welcome!), which feel like they’re pulled straight from the store’s friendly staff. He also has a moment of stress, wiping his brow. The final row gets a bit more thoughtful and sleepy. There’s a pensive Si Domar thinking, “Hmm… Sudah kuduga” (Hmm… I suspected it), a sad-looking one leaning against a wall, and a very relatable one fast asleep with a snot bubble. The pack ends on a high note with an excited “WOW!”, fists clenched in pure amazement.
Who’s Pulling the Strings? Indomaret’s Smart Move
So why would a massive retail company like Indomaret bother creating a sticker pack? Well, it’s actually a brilliant piece of marketing. The “Si Domar” sticker set, published by Indomaret, was a fantastic way to connect with customers on a more personal, digital level. Think about it: instead of just being a place you go to buy snacks, Indomaret became a part of your daily chats on platforms like LINE and WhatsApp. The caption mentions it was available for a limited time, ending September 29, 2016, which is a classic strategy to create a sense of urgency and make people download it right away.
The character himself, Si Domar, is a friendly and approachable mascot. An ant is often a symbol of hard work and community, which aligns perfectly with a brand that aims to serve the community’s daily needs. By giving him a wide range of emotions, from happy and in love to bored and stressed, they made him incredibly relatable. It’s no longer just a corporate logo; it’s a character you can use to express yourself. The copyright, of course, belongs to PT Indomarco Prismatama. This is crucial for them to maintain control over their brand identity and how their mascot is used. They’re not just giving away free art; they’re strategically placing their brand ambassador into the very fabric of digital communication.
Ultimately, stickers like Si Domar are more than just cute pictures. They are a powerful tool for brand engagement. In an age where everyone is glued to their phones, this was Indomaret’s way of staying relevant and top-of-mind. Every time someone sent a “GOOD MORNING!” sticker featuring Si Domar, it was a subtle reminder of the Indomaret brand. It’s a soft-sell approach that builds a positive association and a sense of familiarity, turning a transactional relationship with a convenience store into something a little more fun and friendly. It’s a smart, modern way for a legacy brand to color up not just your chats, but their connection with millions of customers.
