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Fly with AirAsia: Taking Your Digital Chats to New Heights
Remember those fun stickers you’d slap all over your notebooks? Well, AirAsia’s Indonesian branch, Indonesia AirAsia Indonesia (IAA), brought that same vibe to our chats with their awesome “Fly with AirAsia” sticker pack. If you’re not in the know, IAA is the local arm of the giant Malaysian low-cost airline, AirAsia, famous for making it possible for just about anyone to fly. They’re all about affordable travel and a super friendly, energetic brand identity. So, it totally makes sense that they’d create something as playful and shareable as a sticker set. It was a clever way to hang out in their customers’ daily conversations on apps like LINE and WhatsApp, reminding everyone of the fun and excitement of travel, all while being completely free for a time!
Use these AirAsia stickers to help your chats take flight! Friend AirAsia’s official account to get these stickers for free! Available till November 2, 2016.
- Title : Fly with AirAsia
- Price : Free
- Type : Static
- Region : Indonesia
- Link : line://shop/detail/7224
- Publisher : Indonesia Air Asia Indonesia (IAA)
- Copyright : Indonesia Air Asia Indonesia (IAA)
A Visual Tour of Your Digital Boarding Pass
This sticker collection is basically a whole vacation packed into tiny, adorable illustrations. It’s got everything you could think of for a perfect trip, all drawn in a cute, chibi-art style with AirAsia’s signature red and white popping up everywhere. Let’s take a look at the lineup, shall we?
The first row gets you hyped for the journey. You’ve got a super-happy airplane character with big eyes, zipping through the clouds with the message Ayo Terbang! (Let’s Fly!). Next to it is a cool-as-a-cucumber pilot in shades, sparkling with confidence. Then there’s a winking female cabin crew member sending a little heart, and a girl excitedly holding up her boarding pass, ready to go. The pre-flight excitement is totally contagious here.
The adventure really kicks off in the second row. A dashing pilot holds up a red flag that says Selamat Datang! (Welcome!), making you feel right at home. Another sticker shows two pals riding on top of a plane, dreaming with the banner Ayo Keliling Dunia! (Let’s Go Around the World!). We even get a flying superhero character, suggesting AirAsia can get you anywhere, fast! And for those indecisive moments, a character stands beside a globe asking, Mau Kemana? (Where to?), sparking your wanderlust.
The third row is all about enjoying the travel experience itself. There’s a girl catching some Z’s in a comfy airplane seat, dreaming of her destination. Then you see two friends backpacking on a tiny, perfect tropical island. Of course, no trip is complete without food, so there’s a sticker of a girl absolutely devouring a delicious meal. And for pure relaxation, another character is just chilling in a hammock between two palm trees, with the word SANNS (a fun slang for ‘relax’) floating above. It’s the ultimate vacation mood.
Finally, the last row showcases some iconic destinations and travel activities. We see our travel buddies in front of a small propeller plane, maybe getting ready for an island-hopping adventure. One sticker beautifully captures the spirit of Bali, with a girl in traditional attire in front of a temple, captioned Explore Bali. The journey continues to India with a character marveling at the Taj Mahal, encouraging you to Let’s Experience!. And for the city lovers, a girl with shopping bags stands before the Petronas Towers in Kuala Lumpur, ready to Let’s Shop!.
More Than Just Pretty Pictures
It’s easy to just see these as cute little drawings, but there’s a really smart strategy behind them. Brands aren’t just making these for fun; they’re tiny, powerful tools for connection.
The Secret Life of a Corporate Sticker
Think about it. When you send one of these AirAsia stickers to a friend, you’re essentially sharing a mini-advertisement for the airline. But it doesn’t feel like one, right? It feels personal and expressive. This is what makes sticker marketing so brilliant. It allows a brand like AirAsia to become part of your everyday banter in a natural, non-intrusive way. The caption for the sticker pack even said, “Friend AirAsia’s official account to get these stickers for free!” This was a fantastic tactic to grow their follower base on messaging apps, giving them a direct channel to send promotions and news to people who were genuinely interested. It’s a win-win: users get cool, free stickers, and the company gets a loyal digital audience.
Who Owns These Digital Jet-Setters?
Even though these stickers were given away for free, it’s super important to remember that Indonesia AirAsia Indonesia (IAA) holds the full copyright. This means all the rights to the characters, the designs, and the artwork belong to them exclusively. You couldn’t just grab that cool pilot character and slap it on a t-shirt to sell. The copyright protects their brand identity and the creative effort that went into making these little gems. So, while they were free to use in your chats, they remained the intellectual property of IAA. It’s like they were letting you borrow their cool digital art to make your conversations more vibrant.
A Fun Throwback in Digital Time
The sticker pack’s description mentions it was “Available till November 2, 2016.” This little detail turns these stickers into a cool piece of digital history. They represent a specific moment in time when brands were diving headfirst into mobile messaging to engage with their customers. For those who downloaded them back then, they’re a fun, nostalgic reminder. For the rest of us, they serve as a perfect case study of creative, friendly, and effective digital marketing from a brand that has always been about connecting people.
