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Lazada Indonesia: Your Online Shopping Buddy Now Has a Sticker for Every Mood
Okay, so let’s pull back the curtain and talk about the folks who brought these awesome “Lazada Indonesia” stickers to our screens. The official publisher listed is a company called PT. Ecart Webportal Indonesia. Now, you might be scratching your head because while Lazada is a massive name, PT. Ecart Webportal Indonesia flies a bit more under the radar. From the looks of it, they’re likely a digital powerhouse in Indonesia, the kind of company that handles web portals and digital marketing campaigns. They were the ones who packaged and launched these stickers, acting as the crucial link to get Lazada’s fun-loving lion mascot from a brand concept into our daily chats. Think of them as the promotion experts who made sure Laz the lion could help us express everything from joy to annoyance way back in 2015.
Friend LAZADA Indonesia’s official account to get these exclusive stickers for free! Available till June 11, 2015.
- Title : Lazada Indonesia
- Price : Free
- Type : Static
- Region : Indonesia
- Link : line://shop/detail/4434
- Publisher : PT. Ecart Webportal Indonesia
- Copyright : Lazada Group
So, Who’s the Lion Anyway?
In case you’re not familiar, Lazada is a pretty big deal. It’s one of the largest e-commerce platforms in Southeast Asia, basically an enormous online mall where you can buy just about anything you can think of. Founded in 2012 and now a key part of the Alibaba Group, Lazada has become a go-to for online shoppers across the region. Lazada Indonesia is the local arm of this shopping giant, and this colorful, expressive lion is their official mascot, Laz! He’s not just a logo; he’s the friendly face of the brand.
A Sticker for Literally Every Vibe
The best part about this sticker pack is how it perfectly captures a whole range of emotions. Laz the lion is our guide through this journey of feelings, and he’s seriously relatable. Let’s take a closer look, row by row.
First Impressions and Big Reactions
The top row is all about making a statement. It kicks off with Laz getting literally blown off his feet by a huge, red “NO”. Next, he’s in a full-blown rage, clawing at a wall against a fiery background. Then, his mood softens as he waves a sad, teary-eyed farewell with a “BYE” speech bubble. But he finishes with a smile, popping out of a Lazada delivery box to give a friendly “HALO”. Talk about an emotional rollercoaster!
From Confused to Confident
The second row explores some everyday moods. First, we see a puzzled Laz scratching his head, a big question mark floating above him. Then, he’s in pure comfort mode, hugging a cozy green and white checkered pillow, ready for dreamland. The energy picks up as he’s shown running with an intense, determined look on his face. He caps it all off with pure enthusiasm, flashing two thumbs up and a huge grin, accompanied by a booming “WOOOOW”.
The Dramatic and the Cheerful
Row three is where things get a bit more dramatic. Laz is on the floor, absolutely howling with laughter and a “HAHAHA” bubble. He then switches to his most persuasive look, with giant, sparkly, pleading eyes and the word “PLEASE” written below. The mood dips as he’s shown curled up in a sad little ball under a stark spotlight. But you can’t keep a good lion down! He bounces back, greeting the world with a sunny disposition and a cheerful “MORNING!”.
Modern Life in Four Stickers
The final row is a perfect snapshot of online life. Laz starts off completely smitten, his eyes replaced by hearts as he declares “I LOVE YOU”. Next, he’s playing it cool and shy, blushing as he says, “Aku sih terserah” (a cute Indonesian phrase for “Whatever you want is fine with me”). Then, he’s the epitome of a happy shopper, rocking sunglasses, carrying a bag, and shouting “WAIH!”. He ends with a moment we all know too well: staring at a screen in total shock, with a bright red “OMG!!!” flashing beside him.
The Big Deal About Brand Stickers
Have you ever stopped to think about why a giant company like Lazada bothers creating and giving away free digital stickers? It’s a brilliant piece of marketing, and it involves a few key players working together. First, you have Lazada, which is the copyright holder. They own their brand, their logo, and of course, their adorable mascot, Laz. That character is their intellectual property.
Then, a publisher like PT. Ecart Webportal Indonesia steps in. Their role is to act as the distributor, taking Lazada’s approved character art and officially publishing it on messaging platforms like LINE, which was a huge hub for branded stickers back in 2015. They handle the logistics of getting the stickers from the brand into the hands—and chats—of the public. It’s a strategic partnership designed to make a brand a seamless part of our digital conversations.
The real magic of this approach is how it fosters a personal connection. Instead of an annoying pop-up ad, you get a fun, expressive tool that you willingly use. When you send a friend the laughing Laz sticker, you’re not just sharing a laugh; you’re interacting with the Lazada brand in a positive way. It makes the company feel less like a faceless corporation and more like a part of your social circle. This method turns users into organic brand ambassadors. By offering these packs for free, often in exchange for adding their official account, Lazada gets a direct channel for promotions while you get to spice up your chats. It’s a clever strategy that shows how even a simple cartoon lion can be a powerful tool for building brand loyalty.
