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Sale Stock Indonesia: Free Chat Bling from a Fashion Tech Pioneer
Ever wonder who comes up with those fun stickers you use to spam your friends? Well, for this particular set, you can thank PT. Sale Stock Indonesia! Back in 2016, this Indonesian tech startup dropped an exclusive sticker pack titled, you guessed it, “Sale Stock Indonesia.” The deal was simple and super smart: just friend their official account on messaging apps like LINE, and this adorable collection was all yours, completely free. But you had to be quick, as the offer was only on the table until August 17, 2016. At its heart, Sale Stock was all about making quality, trendy women’s clothing accessible to everyone through their phones. They were a major player in the mobile-commerce scene, known for using social media and even AI to connect with their customers. These stickers were just another cool way they engaged with their community.
Friend Sale Stock Indonesia’s official account to get these exclusive stickers for free! Available till August 17, 2016.
- Title : Sale Stock Indonesia
- Price : Free
- Type : Static
- Region : Indonesia
- Link : line://shop/detail/6808
- Publisher : PT. Sale Stock Indonesia
- Copyright : PT. Sale Stock Indonesia
Let’s Unpack These Adorable Stickers
This collection is a whole mood, capturing all the highs and lows of online shopping and daily chats with your besties. The art style features two main characters, one with long, wavy black hair and another with a chic, dark blue bob, both with expressive, anime-style eyes. The stickers are packed with popular Indonesian slang, making them feel super relatable and fun.
Row-by-Row Reactions
The first row is all about that initial shopping excitement. It kicks off with both girls squealing “KYAAAA!” in pure delight. Next, you’ve got the long-haired girl giving a cool point and a wink with the phrase “KELEUS SIS,” a playful way of saying “Of course, sis!” Then, the bob-haired character is on her phone, telling you to “BILANGIN YGY” (a slang for “Tell them, guys”). The row ends on a high note with a girl decked out with shopping bags and a phone, declaring “BORONG SEMUA,” which hilariously translates to “Buy everything!”
The second row dives into more complex feelings. We see the bob-haired girl looking downcast under the text “GALAU MELULU,” for those moments when you’re just constantly feeling sad or confused. But right next to her, the other girl is flipping her sparkly hair, feeling absolutely fabulous, with “KECEH BADAY” (meaning “insanely cool”). Then there’s a character with puffed-out cheeks, accusing someone of being nosy with “KEPO DEH,” followed by a surprised girl who’s just taken a delicious bite of something, exclaiming “NYOOS!”
Things get even more conversational in the third row. A sweet-looking character with a yellow bow invites you to “YUK SINI” (“Come on over”). A winking girl blows a kiss, nonchalantly saying “OKE AJAHHH” (“It’s just okay”). Another sticker has the bob-haired girl pointing with approval, saying “LEH UGA SISI” (slang for “Not bad, sis”). The mood then shifts to a girl looking utterly defeated, with the text “HUFT, KU MAKANAN,” a classic “I’m stressed, I’m going to eat my feelings” vibe.
The final row wraps it up with more playful slang. A girl gives a sly look, asking, “CIYUSAN SIS?” (“Seriously, sis?”). This is followed by a character holding a shopping bag and gratefully saying, “BAEK DEH” (“You’re so kind”). The energy picks up with two friends hugging, surrounded by hearts and exclaiming “SUKAAAA” (“I love it!”). The set concludes with a winking character in a cute polka-dot top, cheekily asking “AMACAA?” which is a sassy way of saying, “Oh, really?”
The Smart Strategy Behind the Stickers
So, why would a booming fashion e-commerce company give away free stickers? It’s all about brilliant, modern marketing. PT. Sale Stock Indonesia, the legal entity behind the brand, knew exactly who their audience was: young, digitally-native women who live in their chat apps. By creating a sticker pack filled with relatable emotions and trendy slang centered around friendship and shopping, they seamlessly inserted their brand into their customers’ daily conversations. It’s a much friendlier and more organic way to advertise than a pop-up ad. Every time someone used the “BORONG SEMUA” sticker, they were subtly reminded of the fun of shopping on Sale Stock.
This was a classic move for a company that was already a leader in using technology for customer engagement. Founded in 2014, Sale Stock quickly became known for its innovative approach, applying cost-leadership principles to offer affordable fashion and leveraging AI to enhance the shopping experience. These stickers, available for a limited time, created a sense of urgency and exclusivity, encouraging users to connect with the brand’s official account and become part of its community. It was a low-cost, high-impact way to build brand loyalty and keep Sale Stock top-of-mind.
It’s also interesting to see these stickers as a snapshot in the company’s history. While they were released under the “Sale Stock” name, the company underwent a major rebrand in 2019, becoming Sorabel. This change was made to cultivate a more exclusive and nationally appealing brand image. The stickers, therefore, represent the fun, accessible, and slang-savvy identity of the original Sale Stock brand before its evolution. As the publisher and copyright holder of these digital assets, PT. Sale Stock Indonesia successfully used them not just to sell products, but to build a vibrant culture around their brand, proving they were more than just a clothing store—they were a part of their customers’ lifestyle.
