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BOCA family with Chupo Mochi: Your Passport and Visas Just Got a Kawaii Upgrade
Ever thought a government agency responsible for serious stuff like passports and international affairs would drop one of the cutest sticker sets you’ve ever seen? Well, get ready to be surprised! The Bureau of Consular Affairs (BOCA) in Taiwan, which is part of their Ministry of Foreign Affairs (MOFA), is the brains behind this adorable collection. These are the people who handle all the official business of travel—issuing passports, sorting out visas, and helping out Taiwanese citizens abroad. You’d expect them to be all formal and bureaucratic, but they’ve teamed up with the popular character “Chubby Mochi” to create the “BOCA family with Chupo Mochi” sticker set. It’s a brilliant move, swapping out pinstripes and paperwork for pastel pigeons and pure, unadulterated cuteness. It feels less like a government announcement and more like a surprise gift from a friend.
【Pigeon Family × Chubby Mochi】A dream team-up from the bird world These incredibly soothing and cute stickers have arrived in a flash of brilliance! Add the official account of the Bureau of Consular Affairs, Ministry of Foreign Affairs as a friend to get this sticker set! Download by: November 20, 2025.
- Title : BOCA family with Chupo Mochi
- Price : Free
- Type : Static
- Region : Taiwan
- Link : line://shop/detail/36164
- Publisher : Bureau of Consular Affairs, MOFA, R.O.C. (Taiwan)
- Copyright : Bureau of Consular Affairs, MOFA, R.O.C. (Taiwan)
So, What’s the Story Behind These Feathered Friends?
This isn’t just a random collection of cute birds; it’s a carefully crafted collaboration. On one side, you have the “Pigeon Family,” BOCA’s own mascots. Pigeons are classic messengers, so it’s a clever symbol for an agency that deals with communication and travel. They represent BOCA’s goal of being approachable and helpful. On the other side, you’ve got “Chubby Mochi,” a super popular character known for its round, squishy, and comforting design. Bringing them together is what the creators call a “dream team-up from the bird world.” The whole point is to soften the image of a government body and make it feel more human and friendly, especially to a younger crowd. It’s a genius way to engage people, using charm instead of just official notices.
A Sticker for Every Situation
Let’s dive into the stickers themselves because they are just delightful. The collection is a 4×4 grid of pure charm, featuring round, pastel-colored bird characters that are impossible not to love. Each one captures a perfect little moment for your daily chats.
The top row kicks things off with some classic greetings and reactions. There’s a cheerful “Good morning” (早安) sticker with two birds on a branch basking in the sun. Next to it, a couple of birds give a thumbs-up, saying “Got it!” or “Roger that!” (讚啦!). Then you have a super energetic sticker with a giant red “+1”, perfect for showing your agreement in group chats. And to round it out, a pink bird looks completely stunned with wide eyes, exclaiming “Really!?” (真假!?).
Moving down, the second row is all about communication and feelings. One sticker shows a character getting a letter, captioned “Received!” (收到!!), which is great for confirming you got a message. A light-blue bird has its hands clasped with teary, grateful eyes, surrounded by a pink aura and the words “Sincere thanks” (啾感謝). Then there’s a big, sparkly “OK” spelled out with cute characters, followed by a trio of birds absolutely losing it with laughter (哈哈哈).
The third row covers daily life. Two birds are snuggled up in bed waving a friendly “Hi~”. Another sticker perfectly captures that feeling of being overwhelmed, with two characters looking tired and the phrase “What a hassle” (麻煩了). But things get celebratory with a “Sprinkling flowers” (撒花) sticker, where two birds are tossing confetti to celebrate good news. Finally, there’s an uplifting “Go! Go!” sticker showing two birds flying on an airplane, ready for an adventure.
The last row gets a little more specific, mixing work and gentle reminders. You see a bird buried in paperwork, saying “Busy for a bit” (先忙一下). Another sticker shows two birds sharing a comforting moment with the text “You’ve worked hard” (辛苦囉~). Then, in a nod to BOCA’s actual job, a bird dressed as a teacher points to a chalkboard that says, “Don’t forget to fill out your entry/departure card!”. The final sticker features a bird with a megaphone and a travel case, with a notice that says, “Please follow the rules and pay attention,” a cute and friendly public service announcement.
Why Is a Government Agency Making Stickers, Anyway?
A Little Thing Called Soft Power
So, what’s the big idea here? It’s a brilliant example of modern public diplomacy, sometimes called “soft power.” Instead of just issuing formal statements, government bodies like BOCA are finding creative ways to connect with people on a more personal level. In a world dominated by social media and messaging apps, what better way to get your message across than with something people will actually use and share every single day? These stickers help BOCA build a friendly, approachable brand identity. It makes you feel like there are helpful people behind the official logos and government seals.
The strategy is multi-layered. First, they partnered with an established and beloved character, “Chubby Mochi.” This instantly grabs the attention of Mochi’s existing fanbase and lends an air of cool, pop-culture relevance to the BOCA brand. It’s much more effective than just creating a new mascot from scratch and hoping it catches on. Second, the sticker phrases are a clever mix of everyday expressions and subtle, duty-related reminders. You might send the “Go! Go!” sticker to a friend leaving on a trip, and then see the “Fill out your entry card!” sticker right next to it. It’s a gentle, non-intrusive way to remind citizens about important travel procedures.
Finally, by offering the sticker set for free to anyone who adds their official account on platforms like LINE, BOCA achieves a direct goal: increasing its followers. This gives them a direct channel to push out important travel advisories, policy updates, and emergency information. People get free, adorable stickers, and BOCA gets a more engaged audience. It’s a win-win that transforms a potentially dry government communication channel into something fun and interactive. It’s a fantastic showcase of how Taiwan is using creativity to engage with its citizens and project a warm, innovative image to the world.
