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Lay’s: The Ultimate Snack-Time Celebration for Your Chats
If you love munching on crispy potato chips while texting your friends, PEPSI-COLA (THAI) TRADING CO., LTD. just dropped the ultimate digital treat for you. They have teamed up with some of the world’s most famous animated buddies to celebrate a massive milestone. It is the perfect mashup of salty snack culture and adorable internet fandom.
Pepsi-Cola Thailand is absolutely crushing it when it comes to digital assets. By bringing global pop-culture icons into our daily messaging spaces, they are turning simple snack marketing into a highly collectible experience. This special collaboration shows how a massive global brand can stay fresh, relevant, and incredibly fun in the modern messaging era.
Lay’s – 35456
Add the Lay’s & Friends’ official account, fill out the form, then download the Lay’s 30th Anniversary with BT21 sticker set. Available till September 14, 2025.
- Title : Lay’s
- Price : Free
- Type : Static
- Region : Thailand
- Link : line://shop/detail/35456
- Publisher : PEPSI-COLA (THAI) TRADING CO., LTD.
- Copyright : Lay’s
Meet the BT21 Crew in Their Crispiest Adventure Yet
This set is packed with flavor, color, and personality. Each sticker features the beloved BT21 characters interacting with classic packs of chips. The art style is bright, cheerful, and filled with expressive energy that will easily liven up any chat thread.
Eight Adorable Ways to Say It with Snacks
Let’s dive into the first row of stickers, which kicks off with a massive group celebration. The very first image is a wholesome group shot featuring all the characters, including VAN, RJ, TATA, CHIMMY, COOKY, MANG, and SHOOKY clustered together surrounded by floating pink hearts. The English text Thank you sits right on top in bold, yellow-rimmed letters.
Next up is RJ’s determined go-for-it vibe. The fluffy white alpaca looks incredibly focused while holding a bright green bag of chips. The Thai text reads จัดไปเลย! which translates to Go for it! or Just do it! making it the ultimate motivational sticker.
Then we have TATA’s midnight snack moment. The heart-headed character in cute blue polka-dot pajamas holds a yellow canister. The blue background bubble features the Thai phrase รับแซ่บ which is a playful wordplay combining acknowledged with tasty, essentially meaning Roger that, deliciously!
Rounding out the first row is COOKY’s heart flutter. The pink bunny hugs a green canister tightly under a giant red heart. The Thai text ใจสั่นเลย translates to My heart is fluttering, which is perfect for expressing intense excitement or showing some love.
Moving to the second row, we get a much-needed reality check. MANG hugs CHIMMY, who is tightly clutching a green snack pack. The text สติ! is Thai for Focus! or Get a grip! which is absolutely ideal for when your group chat starts going completely wild.
Next is SHOOKY’s big surprise. The tiny brown cookie SHOOKY pops out of a yellow bag while another little buddy pops out of a green one. Surrounded by yellow and red thumbs-up icons, the Thai text เยี่ยมเลย translates directly to Excellent! or Great!
If you are feeling a bit anxious, VAN’s panic mode has you covered. The grey and white space robot is sweating profusely while nervously hugging two canisters of chips. The Thai word เลิ่กลั่ก translates to Flustered or Shifty-eyed, capturing that awkward social anxiety perfectly.
Finally, we have KOYA’s dreamy good night. The sleepy blue koala cuddles a white pillow and a yellow can of chips under a dark blue starry sky and crescent moon, with the simple English text reading Good Night.
The Power of Branded Digital Collectibles
This delightful sticker pack is copyrighted by Lay’s, showcasing how top global brands protect and leverage their unique visual identity. By releasing official digital assets, publishers like Pepsi-Cola Thailand connect instantly with younger audiences. These creative designs transform ordinary advertisements into fun, expressive tools that users genuinely enjoy sharing with their friends and family during daily conversations.
