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OhBear & Scrubby: Your Ultimate Travel Buddies for Expressing Daily Joy
Taiwan’s Tourism Administration under the Ministry of Transportation and Communications has rolled out a super adorable digital sticker pack. You get to follow their iconic mascot, OhBear, and his cute rabbit pal on their adventures. Let us dive into why this government agency is absolutely winning the digital communication game.
By blending local tourism vibes with popular messaging culture, the Tourism Administration connects with folks in a casual, highly relatable way. Utilizing friendly characters to promote scenic spots and everyday slang helps them stand out in the crowded digital asset space, turning mundane public announcements into fun, shareable conversations.
OhBear & Scrubby – 29770
This time OhBear is going on a trip with his best friend Scrubby! Let’s have a blast and jump for joy in Taiwan! Friend the Tourism Administration’s official account to get this set. Available till November 23, 2023.
- Title : OhBear & Scrubby
- Price : Free
- Type : Static
- Region : Taiwan
- Link : line://shop/detail/29770
- Publisher : Tourism Administration, M.O.T.C.(Taiwan)
- Copyright : Tourism Administration, M.O.T.C.(Taiwan)
Exploring the Vibrant Adventures of Taiwan’s Cutest Duo
Row 1: Setting Off with High Energy
The first row features four lively designs. On the first sticker, OhBear holds a colorful paper map alongside Scrubby with the text “好想出去玩~” (I really want to go out and play). Next, the duo stands triumphantly holding a small red flag next to the English text “OK!”. In the third one, OhBear sports his signature orange cape, waving goodbye with “路上小心!” (Be careful on the road!). The fourth image shows a crying Scrubby next to a phoning OhBear under the text “快到了!” (Almost there!).
Row 2: Shared Laughter and Pure Gratitude
Row two kicks off with the happy pair surrounded by sparkles and music notes, stating “好期待♪” (So looking forward to it). Next, they burst into tears of laughter over the phrase “哈哈笑死” (Laughing to death). In the third sticker, OhBear pedals a green bicycle with Scrubby sitting snugly in the front basket, shouting “GO!”. Finally, OhBear hugs Scrubby tightly under a floating pink heart with the text “超感謝!!” (Super grateful!!).
Row 3: Morning Rituals and Daily Check-ins
Row three begins with Scrubby waking up a sleepy OhBear in bed using a megaphone under “早安!” (Good morning!). In the next scene, a sleepy OhBear turns off a hanging lamp beside Scrubby, who is snoring under a green blanket with blue sleep bubbles. The third sticker showcases OhBear holding a pencil with perfect score marks saying “太棒了!!” (Awesome!!). The final sticker in this row shows both characters giving an energetic thumbs-up with the text “收到!” (Received!).
Row 4: Relaxation, Celebrations, and Good Food
The final row highlights Taiwanese lifestyle. First, the two soak happily in a steaming hot spring under “放鬆一下” (Relax a bit). Then, they hold a red envelope and a gold ingot, wishing everyone “新年快樂!” (Happy New Year!). In the third sticker, they pose beside a green dragon statue with the Taiwanese slang “水啦” (Awesome!). Lastly, OhBear’s stomach rumbles with hunger noises as they both look hungry under “肚子餓了~~” (I’m hungry~~).
Creative Ownership and Fun Digital Culture
The copyright of this vibrant sticker set belongs entirely to the Tourism Administration, M.O.T.C. (Taiwan). This agency does an amazing job using local culture, Taiwanese slang, and adorable character designs to create high-quality digital assets that make messaging a delight.
