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Alpha in the Office: How a Friendly Bank Bot Makes Daily Chatting Way More Fun
Looking for a fresh way to spice up your daily chats? Cathay United Bank has got you covered with their adorable AI mascot!
As one of Taiwan’s top financial institutions, Cathay United Bank has always been ahead of the curve in digital innovation. By transforming their handy 24-hour customer service chatbot, Alpha, into an incredibly expressive sticker set, they have bridged the gap between banking assistance and lively everyday communication. It is a brilliant way to make a corporate brand feel human, approachable, and downright hilarious.
Alpha in the Office – 13397
Alpha, the 24-hour AI customer service chatbot, now has its own sticker set. Let Alpha accompany you every day, come rain or shine! Available till April 28, 2019.
- Title : Alpha in the Office
- Price : Free
- Type : Static
- Region : Taiwan
- Link : line://shop/detail/13397
- Publisher : Cathay United Bank
- Copyright : Cathay United Bank
Meet Alpha, the Cutest Chatbot in Your Chat History
This yellow, teardrop-shaped digital assistant represents the lighter side of office life, capturing a wide range of emotions we all experience throughout the workday.
Row by Row Breakdown of Alpha’s Moods
In the first row, we start with morning greetings and deep gratitude. Alpha pops out of a pink lotus wishing you Good morning and Hello (早安 您好). Next, Alpha wears a shrimp as a hat, which is a hilarious Taiwanese Hokkien pun for Thank you very much (金多蝦, sounding like many shrimp). Then, Alpha prostrates in a deep apology saying I kneel (我跪), followed by a joyful Okay, no problem! (好 沒問題！) with tears of relief.
The second row is all about high-energy reactions. Alpha raises a hand with a cheerful +1 to count themselves in on a plan. When things go wrong, Alpha literally bursts into flames with a foot-stomping Rage! (怒！). If sadness hits, Alpha cries a river while holding a tissue, utilizing the internet slang for Tears streaming down my face (內牛滿面). Finally, Alpha shakes with pure joy, captioned So excited I am getting blurry (興奮到模糊).
The third row shows Alpha dealing with the daily grind. First is a speechless, jaw-dropping shock with exclamation marks. Next, Alpha snickers behind a hand, captioned with the sly bopomofo chuckle Hehe (ㄏㄏ). Then, a sweaty Alpha looks away, muttering Don’t want to face it (不想面對). When despair hits, Alpha cries in the rain, yelling Oh heavens! (天公伯啊) in Taiwanese Hokkien.
The fourth row tackles money and holiday vibes. Alpha eats a pile of dirt with a spoon, representing the broke life with Eating dirt (吃土中). Next, a confident Alpha holds a green bag, declaring Leave it to me! (包在我身上). Getting cheeky, Alpha wears a traditional cap holding a bill and a red envelope, saying Bill for you, red envelope for me (帳單給你 紅包給我). Wrapping up, a festive Alpha holds Mahjong tiles to wish you a wealthy New Year (新年) with fortune (發發發).
Creative Branding Done Right
Cathay United Bank owns the copyright to these brilliant designs. By taking their digital customer assistant and giving it a highly relatable, humorous personality, they have created a fantastic tool for brand engagement. It shows that even a major financial institution can have a playful side, turning corporate mascot branding into something users actually want to share with friends and family across messaging platforms.
