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BUBI: How a Century-Old Bank Won Us Over with an Adorable Whale
Okay, so let’s talk about the Bank of Taiwan Co., Ltd. When you think of a major, government-owned bank that’s been around since the late 1890s, you probably picture something pretty formal and serious, right? Well, get ready to have that image completely turned on its head. This well-established financial giant, a cornerstone of Taiwan’s economy, has dived headfirst into the world of cute with its official mascot, BUBI. It’s such a brilliant and unexpected move. Instead of just being a place for loans and investments, the Bank of Taiwan is reaching out in a way that’s super modern and friendly. By releasing this sticker set, they’re not just promoting a service; they’re sharing a bit of personality and fun, making a historic institution feel like a friend you can chat with anytime.
Bank of Taiwan’s mascot, BUBI, teams up with his little partner, Zhang-bi, for the very first time! From daily greetings to dramatic moments, these versatile stickers are perfect for tackling all of life’s challenges. Join the deep-sea chat room and express yourself with these stickers! Add the Bank of Taiwan official account as a friend to get this sticker set. Available for download until September 4, 2025.

- Title : BUBI
- Price : Free
- Type : Static
- Region : Taiwan
- Link : line://shop/detail/35718
- Publisher : Bank of Taiwan Co., Ltd.
- Copyright : Bank of Taiwan
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- HNCB Season’s Greetings
- BUBI

Say Hello to BUBI, Your New Favorite Chat Pal
So who is this adorable sea creature? BUBI is the official mascot for the Bank of Taiwan, and he’s more than just a cute face. This little whale was created to make finance feel less intimidating and a lot more fun. He even stars in his own comic series and pops up in the bank’s mobile app as a “Safety Whale Butler” to help people learn about digital security. It’s a super smart way to connect with everyone, especially younger folks, and teach important financial lessons without being boring. Now, BUBI is starring in his very own sticker set, teaming up with a little octopus friend named Zhang-bi for even more fun.
A Whale of a Time in Your Chats
This sticker pack is seriously packed with personality. It covers just about every mood and situation you can think of, from simple greetings to hilarious meltdowns. Let’s take a closer look at what BUBI is bringing to the conversation, row by row.
The first row is all about daily life. You’ve got a sleepy BUBI announcing “Received!” as if he just rolled out of bed to get a package. Next, a cheerful BUBI on a surfboard wishes everyone a sunny “Good Morning!” Then there’s a BUBI standing proudly next to a bag of treasure, cheekily demanding his dues. To cap it off, a very sweet BUBI munches on a star, telling you “You’ve worked hard,” which is the perfect little boost after a long day.
The second row brings the energy. BUBI starts by giving a big, friendly “OK” sign, ready for anything. Then, with his octopus pal and some pom-poms, he cheers you on with an enthusiastic “Go for it!” He follows that up by flexing his muscles and asking for a “Like!” or some praise. The row ends with a classic moment of confusion, where BUBI holds a frazzled-looking friend and just asks, “Huh?”—a sticker we can all relate to.
Things get emotional in the third row. BUBI is totally smitten, holding a giant red heart with another heart-shaped puff coming from his blowhole. Then he’s sparkling with pure joy, just radiating happiness. In a more practical moment, he’s shown looking at his phone to send a sincere “Thank you.” But the highlight has to be the sad BUBI, slumped under a spotlight in front of a falling stock market chart. It’s a hilariously specific and perfect sticker, especially coming from a bank!
The final row is a mix of pure sass and funny moments. A happy BUBI pops out of the water to wave a bubbly “Hi!” Then, we see a smug BUBI sipping a drink, with text that basically translates to “Whatever BUBI says, goes.” He’s followed by a very grumpy BUBI with a scrub brush on his head, giving off big “do not talk to me” energy with a simple “…” bubble. And finally, a zapped BUBI gets a jolt of reality with the words “Sober up!” or “Wake up!” flashing above him. It’s the perfect sticker for snapping a friend back to reality.
More Than Just a Sticker: The Smart Strategy Behind the Cuteness
So, why would a major financial institution like Bank of Taiwan Co., Ltd. pour resources into creating a character like BUBI and releasing a free sticker set? It’s actually a fantastic marketing strategy that goes far beyond just being cute. In today’s digital world, brands are constantly fighting for our attention. A sticker pack is a brilliant, non-intrusive way to put your brand directly into people’s daily conversations. Every time someone sends a BUBI sticker to say “Good Morning” or “Thank you,” they’re also sharing a tiny, friendly piece of the Bank of Taiwan.
This is where the power of a mascot and copyright comes in. As the publisher and copyright holder, Bank of Taiwan has complete control over BUBI’s image. They’ve crafted him to be friendly, helpful, and trustworthy—all qualities you’d want in a bank. This consistent identity is reinforced everywhere BUBI appears, from the stickers to the educational comics and the mobile app. He’s not just a character; he’s a brand ambassador. This strategy helps to soften the bank’s corporate image, making it feel more human and approachable.
These kinds of official sticker sets are a win-win. We, the users, get a set of high-quality, expressive stickers for free to liven up our chats on platforms like LINE and WhatsApp. The company, in return, gets incredible organic reach. Think about it: they’ve created an advertisement that people willingly and happily share with their friends and family. It’s far more effective than a traditional banner ad because it’s integrated into personal communication. It builds brand loyalty and keeps the Bank of Taiwan top-of-mind in a positive, lighthearted way, proving that even a century-old institution can be incredibly savvy when it comes to modern connection.