Collaboration stickers featuring “Chimutan,” a character hugely popular with Gen Z, and “Mimamori Ris,” the character for the “Mimamori Risk” smartphone medical insurance that’s “just right,” are here! Add the Digiho by Dai-ichi Life official account as a friend to get them★ Available until October 7, 2024.

- Title : chimitan × Mimamorisu (Digiho)
- Price : Free
- Type : Static
- Region : Japan
- Link : line://shop/detail/32258
- Publisher : DAI-ICHI LIFE
- Copyright : chimitan | THE DAI-ICHI LIFE INSURANCE COMPANY

Meet the Sticker Stars: Chimutan & Mimamorisu!
So, who’s behind these adorable new stickers, you ask? Well, it’s none other than Dai-ichi Life! If you’re not familiar, they’re a pretty big deal in Japan – actually the third-largest life insurer over there by revenue, which is quite something. They’ve been around for ages, since September 15, 1902, to be exact! They started out as a mutual insurance company but then, plot twist, they demutualized and got themselves listed on the Tokyo Stock Exchange back in 2010. Pretty cool journey, right? Their main hub is in Tokyo, specifically at DN Tower 21 in Chiyoda-ku. So yeah, a well-established company is branching out into the fun world of stickers with their character Mimamori Ris and the super popular Chimutan!
A Peek at the Sticker Pack: So Much Cuteness!
Alright, let’s dive into what makes this sticker pack, “chimitan × Mimamorisu (Digiho),” so much fun. Imagine a grid, four stickers across and four down, just packed with expressive little scenes. You’ve got the pink, business-savvy squirrel, Mimamorisu, often looking quite professional in a little suit and glasses, and then there’s Chimutan, the fluffy white bunny friend who’s all charm and sweetness.
The first row kicks off with Mimamorisu and Chimutan giving a very official “Roger that!” vibe, complete with a checkmark – perfect for when you’re on the same page. Next to it, they’re showering you with “Thank you” and sparkles, which is just lovely. Then you see Chimutan looking like a little cloud or ghost, wishing someone “Good work,” and finally, a slightly smug Mimamorisu with a bowing Chimutan, probably saying a polite “Excuse me” or “Thanks.”
Moving to the second row, the energy picks up! Chimutan’s got a little magic wand or sparkler for a cheery “Nice to meet you!” or “Let’s do this!” Then there’s a big “Goo!” which I guess is like a super enthusiastic “Yes!” or a thumbs-up from Mimamorisu. One of my favorites is Mimamorisu wearing Chimutan like a hat, looking super serious with little “dot dot dot” thought bubbles – what could they be pondering? And, of course, a bright and sunny “Good morning!” with party hats included, because why not start the day with a celebration?
The third row gets a bit more emotional. Poor Chimutan is going “Hmm, hmmm,” looking all dizzy and thoughtful, like when you’re really trying to figure something out. Then, Mimamorisu gives a cute little “Tehe” wink while Chimutan blows a heart-shaped kiss – adorable! Laughter bursts out in the next sticker with a big “Laugh!” in Japanese, and you can almost hear them giggling. And to wind down, they’re tucked into bed for a sweet “Good night,” with Chimutan holding a dreamy blue bubble.
The final row is all action and feels! Mimamorisu is exclaiming “That’s a risk!” with wide eyes, Chimutan equally startled – definitely a sticker for dramatic moments. Then, oh no, Mimamorisu is crying big tears with a sad “Uuuu,” while Chimutan looks on with concern. But don’t worry, Mimamorisu is also on watch, peering through binoculars and reassuringly saying, “I’m watching over you.” The pack ends with a classic confused or surprised look, a big red “!?,” which is just universally understood, right?
Why All the Sticker Fuss Anyway?
It’s kinda wild how much stickers have become part of our daily chats, isn’t it? Companies like Dai-ichi Life, through their Digiho platform, aren’t just making these for kicks. These “chimitan × Mimamorisu (Digiho)” stickers are a super clever way to get their brand, and their “”Mimamori Risk”” smartphone medical insurance, in front of more eyeballs, especially the Gen Z crowd who are all over Chimutan. Think about it: you send a cute sticker, your friend sees it, maybe gets curious about Mimamori Ris. It’s like word-of-mouth, but way more colorful!
Characters and Copyrights: The Dynamic Duo
When you see a collaboration like Chimutan, who’s linked to the Monchhichi brand, teaming up with Mimamori Ris, a character representing an insurance product, there’s a lot going on behind the scenes. Chimutan is already a star, known as Monchhichi’s adorable bunny pal, and has this huge following. So, for Dai-ichi Life’s Digiho, pairing their mascot, Mimamori Ris (the “watching over squirrel”), with Chimutan is a genius move. It makes the “”Mimamori Risk”” insurance feel more friendly and less, well, “insurance-y.”
Copyright is a big player here. The creators of Chimutan own their character, and Dai-ichi Life owns Mimamori Ris. For them to appear together in a sticker pack, there are agreements and permissions. It’s all about making sure everyone’s creative work is respected. These stickers aren’t just random drawings; they’re little pieces of intellectual property designed to engage and promote. The “”Mimamori”” concept itself, meaning “watching over,” ties in perfectly with the idea of insurance, and using cute characters just makes the message stickier – pun intended!
And hey, getting these often means adding an official account as a friend on LINE or WhatsApp. That’s another smart tactic. You get free stickers, and the company gets a direct line to share updates or offers. It’s a win-win, and you end up with a whole new set of expressions to spam your friends with. Who doesn’t love that?