chimitan × Mimamorisu (Digiho) LINE WhatsApp Sticker GIF PNG

chimitan × Mimamorisu (Digiho): The Cutest Insurance Promo You’ll Ever Use

So, who’s dropping this ridiculously adorable sticker set? It’s none other than DAI-ICHI LIFE, a big-name life insurance company from Japan. Now, I know what you’re thinking—insurance and cute stickers don’t usually go together. But that’s exactly what makes this so interesting! They’re clearly trying to connect with a younger crowd, especially with their digital-first offering called “Digiho,” which is basically medical insurance you can manage on your phone. This whole collaboration feels like a super smart way to get their character, Mimamorisu, in front of Gen Z without a stuffy, boring ad. Instead of a commercial, you get a fun sticker pack featuring a character people already love, Chimutan. It’s a clever, modern marketing play that feels fresh and totally on-brand for a digital insurance product.

Collaboration stickers featuring “Chimutan,” a character hugely popular with Gen Z, and “Mimamori Ris,” the character for the “Mimamori Risk” smartphone medical insurance that’s “just right,” are here! Add the Digiho by Dai-ichi Life official account as a friend to get them★ Available until October 7, 2024.

• Title : chimitan × Mimamorisu (Digiho)
• Price : Free
• Type : Static
• Region : Japan
• Link : line://shop/detail/32258
• Publisher : DAI-ICHI LIFE
• Copyright : chimitan | THE DAI-ICHI LIFE INSURANCE COMPANY

• chimitan × Mimamorisu (Digiho)
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A Closer Look at the Sticker Chaos

This sticker sheet is packed with personality, featuring the pink, business-suit-wearing squirrel, Mimamorisu, and the fluffy, cloud-like Chimutan. They’re a dynamic duo, and their interactions are just delightful. Let’s dive into what’s happening in each row.

Row 1: Everyday Greetings and Gratitude

The first row kicks things off with some essential daily expressions. On the far left, you have Mimamorisu giving a confident salute next to a pop-eyed Chimutan, with the text 了解です (Ryōkai desu), which is a crisp “Roger that!” or “Understood!” Next, they’re sparkling with gratitude, saying ありがとうございます (Arigatō gozaimasu) or “Thank you very much.” Then, a completely different, ghostly white character with a little coffee swirl on its head offers a cheerful おつかれサマ (Otsukare-sama), a classic “Good work today!” Finally, the row ends with Mimamorisu and a sleepy-looking Chimutan giving a polite little bow with the sound effect ペコリ (Pekori).

Row 2: Getting Down to Business (and Fun)

The second row continues the versatile vibes. We start with よろしくです! (Yoroshiku desu!), a friendly “Nice to meet you!” or “Let’s work well together,” as Mimamorisu playfully waves a magic wand. Beside that, they’re giving a big, energetic thumbs-up with a powerful ぐぅ (Gū), for “Good!” or “Great!” The third sticker is my personal favorite—Mimamorisu is wearing a stoic-faced Chimutan like a mask, which is just hilarious and weird. To the right, they’re a bit dazed and yawning with a sunny おはようございます (Ohayō gozaimasu), a formal “Good morning.”

Row 3: All The Feels

Things get emotional in the third row. On the left, a trembling Chimutan is going うんうん (Un un), which is a sound of anxious agreement or deep thought. Then we see Mimamorisu looking absolutely smitten, sending a heart towards a blushing Chimutan with a coy てへ (Tehe). Laughter erupts in the next sticker, where they’re both cracking up with a big 笑 (Wara), meaning “laugh.” The row sweetly concludes with them tucked into bed, as Mimamorisu wishes a gentle おやすみなさい (Oyasuminasai) or “Good night,” complete with a little snot bubble for deep sleep.

Row 4: High Stakes and Surveillance

The final row amps up the drama. Mimamorisu looks utterly panicked, shouting それリスクですよ! (Sore risuku desu yo!), which directly translates to “That’s a risk!”—a perfect tie-in to their insurance product. Next, poor Mimamorisu is in a puddle of tears, flanked by the onomatopoeia うるうる (Uru uru) for watery, tear-filled eyes. The mood shifts to curiosity in the third sticker, where Mimamorisu is watching intently through binoculars, saying みまもってますよ (Mimamottemasu yo), or “I’m watching over you.” The collection ends on a cliffhanger with a shocked gasp and a giant red “!?”.

Who’s Behind This Adorable Collab?

It’s always interesting to see who pulls the strings on these kinds of projects. This isn’t just a random artist’s creation; it’s a calculated partnership between a popular character and a major corporation. And honestly, it’s a match that works surprisingly well.

DAI-ICHI LIFE’s Smart Move

Let’s be real, insurance isn’t exactly the most exciting topic. DAI-ICHI LIFE knows this. So, instead of trying to sell their “Mimamori Risk” smartphone insurance with charts and graphs, they created Mimamorisu, a character whose name is a pun on “watching over” (mimamori) and “squirrel” (risu). By pairing their corporate mascot with Chimutan, a character already beloved by their target audience, they make their brand instantly more relatable and less intimidating. It’s a fantastic strategy. People will download these stickers for Chimutan and, in the process, get familiar with Mimamorisu and, by extension, DAI-ICHI LIFE’s “Digiho” brand. It’s advertising that doesn’t feel like advertising, which is the best kind.

Understanding the Copyright Mashup

When you see the copyright listed as chimitan | THE DAI-ICHI LIFE INSURANCE COMPANY, it tells a story of collaboration. This isn’t a corporate buyout; it’s a partnership. The creator of Chimutan still holds all the rights to their character. Meanwhile, DAI-ICHI LIFE holds the rights to their character, Mimamorisu, and, crucially, to these specific sticker designs where the two worlds collide. This joint copyright is standard practice and protects both parties. It ensures that the original creator’s work is respected while allowing the company to use the collaboration for its promotional campaign. It’s a win-win that allows for cool, creative projects like this to happen without anyone losing control of their intellectual property.