Cute Bob Hair Girl -Summer- LINE WhatsApp Sticker GIF PNG

Cute Bob Hair Girl -Summer-: More Than Just Cute, It’s Smart Marketing

You might be surprised to find out who’s behind this super adorable sticker set. It’s not a lifestyle brand or a character shop, but Yahoo! JAPAN News! Yep, the major news service. It seems a little funny at first, a serious news outlet releasing something so cute, but it’s actually a pretty clever move. They teamed up with the character’s creator for a limited-release set called “Cute Bob Hair Girl -Summer-.” The whole idea is to get you to befriend their official account on messaging apps. Once you’re friends, you get these awesome stickers for free. It’s a fun way for a big company like Yahoo! to engage with people, make their brand feel more approachable, and, of course, get their news updates onto your phone. It’s a classic win-win marketing strategy that’s super popular in Japan.

[Free to Use] A limited-release collaboration sticker set between Bob Girl and Yahoo! News is now available! Spice up your chats with these cute, formal-language stickers that are easy for adults to use♪ Get them by befriending the Yahoo! News official account! Available until: August 6, 2025

• Title : Cute Bob Hair Girl -Summer-
• Price : Free
• Type : Static
• Region : Japan
• Link : line://shop/detail/35281
• Publisher : Yahoo! JAPAN News
• Copyright : May

• GOKIGEN PANDA × Yahoo! JAPAN News LINE WhatsApp Sticker GIF PNG
• Cute Bob Hair Girl -Summer-
• Obungu × Yahoo! JAPAN News LINE WhatsApp Sticker GIF PNG

A Sticker for Every Summer Mood

Okay, let’s break down just how charming this sticker set is. The illustrations are simple but packed with personality, and they’re perfect for all sorts of summer chats.

Row 1: Sweet Greetings and Good Vibes

The first row is all about being friendly and positive. On the far left, the bob-haired girl offers a refreshing melon soda float with the text “Otsukaresama desu,” a polite way to say “Thanks for your hard work.” Next to her, she’s sporting a cool straw hat and giving a thumbs-up with a sparkly “Guu” (for “Good!”). Then, she’s radiating affection, holding a giant red heart with little pink flowers floating around. Finally, she’s happily offering up an ice cream cone topped with a flower, paired with a cheerful “Arigatou gozaimasu” or “Thank you very much.” It’s the perfect set for kicking off a conversation or showing appreciation.

Row 2: Polite Phrases and Playful Peeks

The second row continues the theme of polite, everyday expressions. We see her with a serene, eyes-closed expression, surrounded by beautiful morning glory flowers, saying “Yoroshiku onegaishimasu” (Nice to meet you/Please take care of me). Then there’s a simple, energetic “Ha—i!” (“Yes!” or “Here!”), where she’s waving with a big smile. Things get a little frantic with the “Awawawa” sticker, showing her in a classic panic with sweat drops flying. And for a touch of shyness, she peeks out from behind a massive bowl of pink shaved ice, with the onomatopoeia “Chira,” which means “a glance.”

Row 3: A Rollercoaster of Emotions

This row really shows off the character’s emotional range. She’s bursting with joy, jumping in the air with colorful sparkles and a “Paaa~” sound effect. Right next to that is a complete mood shift, where she’s bowing apologetically with “Sumimasen” (Excuse me/I’m sorry), accompanied by teardrops. Then we get a dramatic close-up of her face with the text “Jii,” representing an intense, silent stare. And to cap it off, there’s the ultimate dramatic sticker: her lying in a puddle of her own tears, wailing “Uwa~~~n,” a sound for sobbing loudly.

Row 4: Getting Things Done, Summer Style

The final row is hilariously practical. One sticker shows her acting like a field reporter, holding a microphone and declaring, “Genba kara wa ijou desu” (“That’s all from the scene”). It’s a quirky way to end a conversation. In another, she’s lounging in a red and white polka-dotted inner tube in a pool of water, casually saying, “Ima, mukattemasu” (“I’m on my way now”)—a funny take on a common message. She also offers a traditional summer greeting, “Shochuu omimai moushiagemasu,” while sitting beside a giant slice of watermelon. Lastly, she’s shown fanning herself with a traditional Japanese fan, advising, “Gomuri nasarazu ni” (“Don’t overdo it”), a kind and caring message for a hot day.

The Minds Behind the Cuteness

So, who are the masterminds behind this collaboration? It’s a partnership between a creative artist and a media giant, and it works beautifully for both of them.

May: The Artist with the Copyright

The creator of the “Cute Bob Hair Girl” is an artist named May. As the copyright holder, May owns all the rights to this character. This means they are the original illustrator who brought this little personality to life. For an independent artist like May, teaming up with a massive platform like Yahoo! JAPAN News is a huge opportunity. It puts their creation in front of millions of potential new fans who might not have discovered their work otherwise. It’s a fantastic way to gain exposure and build a following, all while letting a big brand borrow some of their character’s charm.

A Perfect Partnership for Promotion

This kind of collaboration is a textbook example of modern digital marketing, especially on chat platforms like LINE, which is incredibly popular in Japan. Yahoo! JAPAN News gets to use May’s adorable, pre-existing character to draw users in. Instead of creating something from scratch, they leverage a character that already has an appealing aesthetic. The catch is that these stickers are usually free but require users to “befriend” or follow the company’s official account. Once a user does that, the company can send them news updates, promotions, and other content directly.

What makes this particular set so effective is its focus on “formal language,” making the stickers easy for adults to use in a wider range of situations, including work-related chats. Expressions like “Otsukaresama desu” and “Yoroshiku onegaishimasu” are workplace staples in Japan. By providing cute, yet practical, stickers, Yahoo! and May have tapped into a really smart niche. Users get expressive, useful tools for their daily communication, Yahoo! gets a direct line to its audience, and May’s art reaches a whole new level of visibility. It’s a brilliantly simple and effective strategy that benefits everyone involved.