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Every day is happy with A-Fu: Elevate your daily chats with KGI Life’s adorable new mascot
KGI LIFE, formerly known as China Life, has officially rebranded to bring a fresh wave of positive energy to your daily digital conversations. They have introduced a delightful character to help users share warm wishes and bright smiles with their friends and family.
Rebranding is a major milestone, and KGI LIFE is embracing this change by stepping directly into the digital assets space with a highly relatable mascot. By launching creative assets like chat stickers, they are not just changing their corporate name; they are actively building a warmer, more modern connection with the public where people spend most of their time: on messaging apps.
Every day is happy with A-Fu – 30521
China Life has officially changed its name to KGI Life, combining the group’s diverse resources to help you live a happy life. KGI Ah Fu was born from this vision, with the hope of being by your side every day, so you can be happy every day! Add KGI Life’s official account as a friend to get this sticker. The first 100,000 friends will be eligible to receive it. Download deadline: until February 6, 2024.
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- Title : Every day is happy with A-Fu
- Price : Free
- Type : Static
- Region : Taiwan
- Link : line://shop/detail/30521
- Publisher : KGI LIFE
- Copyright : KGI LIFE
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Meet Ah Fu: Your New Go-To Chat Buddy
Four Rows of Pure Happiness
This vibrant collection features sixteen adorable stickers organized in rows of four, starring the lovable, chubby white character, Ah Fu. Each graphic combines clean lines, soft orange and yellow accents, and highly relatable expressions that capture various everyday emotions.
Row one kicks off with Ah Fu waving cheerfully against a bright orange background alongside the traditional Chinese characters 哈囉, meaning Hello. Next, he blows a big red heart containing the text 愛你, translating to Love you. In the third slot, he bows politely to show gratitude with 謝謝, meaning Thank you, followed by him shaking orange pom-poms next to 加油, which translates to Go for it.
Row two gets even more expressive. First, Ah Fu snuggles in bed under a blue blanket with 晚安, meaning Good night. Next, he happily slurps a giant bowl of noodles with 吃飽飽, which means Full and satisfied. Then, he flashes a confident thumbs-up with a bold OK, followed by a dramatic crying scene with rain-like tears and the letters 嗚嗚, representing weeping sounds.
Row three captures daily moods beautifully. Ah Fu dances with joy surrounded by sparkles next to 開心, meaning Happy. He then looks thoroughly confused with a tilted head and a giant yellow 蛤?, which means Huh?. Next, he types frantically on a tiny laptop next to 忙碌中, meaning Busy. This row finishes with him holding up a gold trophy next to 超棒, which translates to Awesome.
Row four rounds out the set with seasonal and emotional variety. Ah Fu peeks shyly from behind a wall next to 在嗎?, meaning Are you there?. He then fumes with steam blowing from his ears next to 生氣, which means Angry. Next, he relaxes with a steaming mug of tea next to 喝茶, meaning Drink tea. Finally, celebrating the rebranding period, he holds traditional red envelopes next to 恭喜, translating to Congratulations.
The Creative Minds Behind the Magic
The copyright for this heartwarming sticker set is fully owned by KGI LIFE. As a major player in the financial and insurance sector, KGI LIFE uses these digital assets to soften their corporate image, making financial security feel approachable and friendly. By putting Ah Fu at the forefront of their brand identity, they successfully turn routine communication into moments of genuine connection.








