The popular “Tomodachi wa Kuma” is collaborating with Kao Toku Toku NEWS “Kaotan”! Liven up chats with friends and family using this set of 16 cute, everyday stickers! Get them by friending the Kao Toku Toku NEWS official account. Available until January 6, 2025.

- Title : Friend is a bear × kaotan (kao tokutoku)
- Price : Free
- Type : Static
- Region : Japan
- Link : line://shop/detail/33073
- Publisher : Kao Group Customer Marketing
- Copyright : Kao Group Customer Marketing | saikitamm/ | Anova

New Bear Hugs for Your Chats: Kao’s Latest Sticker Drop!
Okay, so guess what? Kao Group Customer Marketing just dropped a brand-new sticker pack, and it’s all kinds of adorable! It’s called “Friend is a bear × kaotan (kao tokutoku)”, and trust me, you’re gonna want these for your chats. We’re talking a sweet collaboration here, designed to totally liven up your conversations with friends and family. This set boasts 16 super cute, everyday stickers that are just perfect for pretty much any situation. The coolest part? You can snag them by simply friending the Kao Toku Toku NEWS official account. Just a heads-up, though – they’re only around until January 6, 2025, so don’t wait too long to grab these little gems!
Let’s Dive Into These Adorable Stickers!
This sticker pack is just a bundle of joy, featuring four rows packed with expressive bears ready to jump into your messages. Each one tells a little story and is perfect for adding some personality to your digital natterings!
A Peek at the Cuteness Overload
Starting strong in the first row, we have a polite brown bear and a white bear doing a classic ‘pekori’ bow – a charming Japanese gesture of deference. Then, things get festive! A white bear rocks a Santa hat, accompanied by a little green bear pal and a brown bear, all wishing everyone a “Happy New Year” (今年もよろしくおねがいします) amidst a sprinkle of pink hearts. Next up, a cozy Christmas scene unfolds: a white bear holding a gift and a brown bear, also sporting a Santa hat, are nestled inside a festive wreath, cheerfully sending out “Merry Christmas” (メリークリスマス) vibes. To round off this delightful row, a confident brown bear winks and gives a big “OK!” thumbs up – perfect for those moments of enthusiastic agreement.
The second row keeps the cuteness coming in waves! There’s a brown bear, that little green sidekick again clutching a giant pink heart, and a white bear, all surrounded by more floating pink hearts – it’s heart-meltingly sweet. Then, it’s time for another New Year’s celebration (あけましておめでとうございます) as the trio parties on. The brown bear dons a party hat and holds a drink, the green one has a traditional fan, and the white bear is hilariously balancing a stack of presents on its head, all set against a festive red banner. Mid-row, we see a content brown bear sitting beside a super sleepy white bear, who looks just about ready to doze off, complete with a little drool bubble. And to finish, a white and brown bear duo look utterly surprised, with those classic radiating lines adding an extra touch of drama to their expressions!
Moving to the third row, we’ve got a cheerful “Good morning!” (おはようございます) sticker, showcasing a white and brown bear at a table, perhaps about to enjoy some breakfast, accompanied by a tiny sun icon. Time for bed? There’s a sticker for that too, featuring the brown and white bears snuggled up on a dreamy blue cloud under a crescent moon and stars, wishing you a peaceful “Good night” (おやすみなさい). Then, the energy picks up! The brown, green, and white bears are jumping for joy, frolicking among pink flowers, with a big “ファアアアアア” (Faaaaaaa) sound effect – capturing pure, unadulterated happiness. Lastly, a very pleased white bear is shown carrying shopping bags, looking all ‘hoku hoku’ (ホクホク – a Japanese onomatopoeia for feeling warm and satisfied) with its successful haul.
The final row is just as engaging and fun. First, there’s a slightly chaotic but funny laundry moment: a flustered white bear (あわ – awa, sound of panic) and a brown bear are by what looks like a washing machine that’s just beeped (ピッ – pi). Then, the white and brown bears are caught in a playful game of peek-a-boo, peeking out from behind a grey wall – so mischievous! We also get a glimpse of a determined-looking white bear, rendered in a cool, sketchy art style, just standing its ground. And for a grand, quirky finale, a white bear with a bright blue face and a tiny yellow crown looks utterly shocked or amazed. What a character to end on!
Honestly, this pack has a sticker for almost everything you can think of, from daily greetings and festive celebrations to those just plain silly, everyday moments. The expressions on these bears are simply priceless and add so much fun!
Who’s Behind These Beary Good Stickers?
So, you might be wondering who cooked up this delightful sticker storm. It’s not just one magic bear, but a real team effort! This “Friend is a bear × kaotan (kao tokutoku)” set is a fantastic example of how cool collaborations come together to bring us these little digital treats.
The Big Names: Kao, the Creator, and a Mystery Partner
Leading the charge as the publisher is Kao Group Customer Marketing. If the name Kao rings a bell, it’s because they’re a massive Japanese company that makes all sorts of consumer products we use daily. Their customer marketing division is all about connecting with us, the consumers, and what better way to do that than with some seriously cute stickers, right? These particular stickers tie into their “Kao Toku Toku NEWS,” which is their official channel for sharing information on promotions, discounts, and other “beneficial” news – “toku toku” (トクトク) essentially means “good deal” or “economical.” And “Kaotan” (カオたん) is likely the adorable mascot representing this news service, now teaming up with our beloved bear friend for this special set.
Then, of course, we have the undeniable star of the show, “Friend is a bear,” or Tomodachi wa Kuma (友達はクマ) as it’s known in its native Japan. This isn’t just any bear; it’s an incredibly popular character, famous for being both overwhelmingly cute and wonderfully expressive. The creative genius behind this furry phenomenon is saikitamm/, understood to be the creator or illustrator, Saiki Tamm (斉木タム). That little “/” often seen after the name can be a nod to a social media handle or a specific way the artist prefers to be credited. It’s their original, heartwarming creation that’s managed to capture so many hearts worldwide.
And who’s the third name you see on the copyright list, Anova? Well, they’re a bit of a fascinating guest at this collaborative party, but clearly an important one! Anova could be a number of things: perhaps a dynamic creative agency that helped conceptualize and design these specific collaboration stickers, or maybe they’re the company that handles the licensing for the “Tomodachi wa Kuma” character, or even for “Kaotan.” It’s also possible they were the production wizards who technically pieced the sticker pack together for digital distribution. Whatever their precise role, their inclusion in the copyright signifies that they made a pretty significant and indispensable contribution to bringing these stickers from an idea to our chat screens.
Why So Many Cooks in the Kitchen? Copyright Explained!
It might seem like a lot of names involved, but it’s actually quite standard for these kinds of creative projects. Think of it like a well-coordinated team effort: Kao Group Customer Marketing probably initiated and funded the project, seeing it as a cool way to engage with their audience through a promotional campaign. saikitamm/ is the original artist, naturally holding the rights to their beloved bear character that forms the heart of the stickers. And Anova brought their own unique expertise to the table, whether that was in specialized design, navigating the complexities of character licensing, or managing the technical production. So, the copyright is shared among “Kao Group Customer Marketing | saikitamm/ | Anova” because they all played a crucial part in the sticker set’s creation. It’s a perfect illustration of teamwork making the dream work – and in this case, the dream is a set of awesome, expressive stickers that we get to enjoy in our daily communications, at least until that January 6, 2025, availability deadline! These collaborations are a fantastic avenue for companies to offer something fresh and fun, and for talented creators to reach even wider audiences.