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Howamiru and Chamiru Stickers: Your Chats Just Got a Whole Lot Cuter!

Ever had a snack so good you wished it had its own adorable mascot? Well, the Japanese snack company Sanko Seika read your mind! They’re the geniuses behind the famous “Yuki no Yado” rice crackers, and they’ve just dropped an absolutely charming sticker set called “Howamiru and Chamiru Stickers.” These aren’t just any characters; Howamiru and Chamiru are the official faces of those delightfully sweet and salty crackers. Sanko Seika released these stickers as a special treat for fans. To get them, all you have to do is add the company’s official account on messaging apps. It’s a pretty sweet deal, giving your chats a dash of personality while celebrating a classic Japanese snack. Just a heads-up, this offer is available until May 27, 2025, so you’ve got plenty of time to grab them!

Stickers featuring Howamil and Chamil, the official characters of “Yuki no Yado”, those charming sweet and salty rice crackers! Get them by adding the official Sanko Seika account as a friend! Available until May 27, 2025.

• Title : Howamiru and Chamiru Stickers
• Price : Free
• Type : Static
• Region : Japan
• Link : line://shop/detail/33938
• Publisher : Sanko Seika
• Copyright : Sanko Seika Co., Ltd.

• Howamiru and Chamiru Stickers

A Closer Look at the Sticker Shenanigans

Okay, let’s break down this adorable sticker set. The collection stars two main characters: a fluffy white dumpling-like fellow named Howamiru and his brown-colored companion, Chamiru. In the top row, the fun kicks off with Howamiru making a giant “OK!” sign with his arms over his head, looking totally triumphant. Next, he’s in a cheerful mood, surrounded by musical notes and licking his lips, probably dreaming of a tasty rice cracker. Then we see him bursting with joy, literally glowing with a golden aura and shouting “Yatta!”, which is Japanese for “I did it!” or “Hooray!”. Rounding out the top is the delightful Chamiru, winking playfully with little pink hearts floating around as she politely asks for a favor with the text “Onegaishimasu.”

The bottom row shows a whole different range of emotions. First, a very puzzled Howamiru is surrounded by big green question marks, looking completely stumped. Things get a bit dramatic in the next sticker, where a shocked Howamiru recoils from an apparently angry Chamiru, with a big yellow exclamation mark between them! After that, it’s Howamiru’s turn to be mad; he’s shown gritting his teeth with his little fists clenched. But don’t worry, it all ends peacefully. The final sticker is pure bliss, showing Howamiru sleeping soundly under a cozy blue blanket on what looks like a bed made from a giant rice cracker, with “Oyasumi” or “Good night” written in blue.

Meet the Sweet and Salty Duo

So, who exactly are these little guys? Howamiru and Chamiru are the official mascots for “Yuki no Yado,” one of Sanko Seika’s most beloved products. “Yuki no Yado” translates to “Snow Inn,” a name that perfectly captures the look of the rice cracker, which is drizzled with a sweet, white, frosting-like topping. This creates a fantastic sweet and salty flavor that people just can’t get enough of. Howamiru, the white character, clearly represents that snowy, sweet topping, while the brown Chamiru likely represents the savory, toasted rice cracker itself. Together, they perfectly embody the snack’s unique taste profile.

More Than Just Cute Faces

The company behind all this deliciousness is Sanko Seika Co., Ltd., a major player in the Japanese confectionery world that specializes in rice crackers like senbei and arare. As the official publisher and copyright holder, they own all the rights to these characters and their sticker designs. This isn’t just about creating cute art; it’s a smart marketing move. By offering these stickers for free to anyone who follows their official account, Sanko Seika creates a direct channel to its customers. They can send out news, announce new products, and run promotions, all while their adorable mascots are being shared in thousands of private chats.

This strategy is a brilliant example of modern branding. The stickers serve as tiny, mobile advertisements that people actually want to use. Every time you send a sticker of Howamiru celebrating or Chamiru asking for a favor, you’re building a subtle, positive connection to the Sanko Seika brand. It turns customers into brand ambassadors without them even realizing it. It’s a win-win situation: we get fun, expressive stickers to spice up our conversations, and Sanko Seika gets to strengthen its relationship with its audience in a way that feels genuine and fun, not pushy.