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Knorr: Chubby Family: Cooking Up Big Smiles in Your Daily Chats
Unilever Thai Trading Co.,Ltd. has cooked up something truly delightful with their Knorr: Chubby Family sticker set. This charming, food-loving family is ready to bring some flavor and fun to your everyday messages.
Unilever has always been a household giant, but their digital marketing game in Thailand is next-level. By transforming household brands into cute, expressive characters, they create an emotional connection with users. These stickers show that even big corporations can have a warm, humorous side that fits right into our private conversations.
Knorr: Chubby Family – 6837
Inspire your home cooking with this chubby foodie family! Friend Knorr Thailand’s official account to get the set for free. Available till August 24, 2016.
- Title : Knorr: Chubby Family
- Price : Free
- Type : Static
- Region : Thailand
- Link : line://shop/detail/6837
- Publisher : Unilever Thai Trading Co.,Ltd.
- Copyright : Unilever Thai Trading Co.,Ltd.
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A Feast of Fun Expressions
The star of the show is the sassy mother in her signature green and yellow apron. In the first row, she starts off waving happily surrounded by bubbles, saying Dee-dee, which means super good. She quickly switches to a skeptical face asking Hra, meaning really? When pushed, she gets angry with a red exclamation mark, and finally, she crosses her arms with a stubborn, unimpressed look.
The second row highlights her playful attitude. She points confidently next to the words Jad pai, meaning go for it! When truly pushed, her eyes glow red with anger. In a hilarious twist, she eats a purple taro as the text Phoeak playfully uses taro slang to call someone a busybody. She ends her solo spotlight jumping with a cheerful O-kay.
Sweet Family Moments
The third row brings the whole family together. We see the mom, dad, and daughter sharing a warm hug under a rainbow. Next, the dad and daughter clap excitedly. The adorable little girl gets her own spotlight clapping happily with sparkles as the text Pae-pae mimics the sound of clapping. To show contrast, the next sticker shows her looking heartbroken under dark, gloomy rain lines.
The final row is all about the goofy father. He cheers with both fists raised, then blushes shyly with his hands clasped. He falls head over heels with giant heart eyes, shouting Ao jai pee pai loey, which translates to take my heart! Finally, we see him totally wiped out, lying flat on his stomach and sighing after a long, active day.
The Power of Brand Magic
Big publishers and copyright holders know that standard advertisements do not always work in chat apps. By creating lovable characters that express genuine human emotions, companies like Unilever Thai Trading Co.,Ltd. build lasting relationships with consumers. These cute digital assets make brand promotion feel like a friendly gesture rather than a marketing campaign, blending seamlessly into our daily chats.
