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koupenchan × LINE NEWS: Your Daily Dose of Cuteness Has Arrived
So, you know LINE NEWS as the place to get all your breaking headlines and trending stories, right? Well, they’ve decided to deliver something a little different this time: a giant wave of pure, unfiltered cuteness. They’ve teamed up with the internet’s favorite comforting penguin, Koupen-chan, to release a special sticker set that’s just perfect for the cozy autumn season. This isn’t just some random release; it’s a clever collaboration designed to bring a little smile to your face. To snag these 16 adorable stickers, all you have to do is befriend three or more of the news accounts they’ve selected. It’s a sweet deal that adds a bit of warmth to your daily news scroll and gives you some new ways to express yourself in chats, all thanks to the team at LINE NEWS.
A collaboration between the super popular, soothing character ‘Koupen-chan’ and LINE NEWS! This set of 16 stickers is perfect for the autumn season♪ Liven up your chats with these sweet ‘Koupen-chan’ stickers♡ Get them by adding 3 or more of the eligible accounts as friends♪ Available until: November 5, 2025
- Title : koupenchan × LINE NEWS
- Price : Free
- Type : Static
- Region : Japan
- Link : line://shop/detail/35866
- Publisher : LINE NEWS
- Copyright : RURUTEA
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A Peek into the Penguin Party
Let’s dive into what makes this sticker set so special. It’s a whole collection of moments that are perfect for everyday conversations, all starring Koupen-chan and friends. Each sticker is packed with personality and drawn in that soft, gentle style that makes you feel all warm and fuzzy inside. The set captures everything from simple greetings to silly, playful interactions.
Row-by-Row Cuteness
The first row kicks things off with some classic reactions. You’ve got a big, encouraging thumbs-up from a cheerful Koupen-chan, followed by a fluffy pink version of the penguin absolutely surrounded by love hearts. Next to that, a penguin covers its mouth while speech bubbles say “wakaru wakaru,” which is a super relatable way of saying “I know, right?” or “I totally get it.” The row finishes with a cute little trio of penguin pals—in blue, gray, and pink—all looking on with happy expressions.
Moving down, the second row is all about polite and emotional responses. There’s a penguin giving a deep, respectful bow, a gesture known as “pekori.” Then you see a positively radiant Koupen-chan with a tiny penguin on its head, glowing with praise. A shy-looking penguin says “arigatou gozaimasu,” a formal and sweet “thank you.” And in a funny twist, a flustered penguin looks like it’s just been praised for being woken up, a classic Koupen-chan style of finding the good in everything.
The third row is full of action and encouragement. One penguin is on the move, pointing forward with the message “mukattemasu,” or “I’m on my way!” Another one is casting a “get well soon” spell, complete with little magical sparkles. A very cozy-looking penguin in a green hoodie offers up some pudding while saying “otsukaresama desu,” a lovely way to say “good work” or “thanks for your hard work.” And to round it out, a penguin is celebrating with party poppers, creating a fun “pachi pachi” sound effect.
The final row brings in some cozy and playful themes, perfect for winding down or having a laugh. One sticker shows Koupen-chan snuggled up and ready for bed next to a large, sleepy friend with the phrase “oyasuminasai,” or “good night.” Leaning into the autumn vibe, another sticker features Koupen-chan in a full witch costume, complete with a pointy hat and cape, ready for Halloween. Then there’s a penguin just chilling out, lying on its back with the text “nonbiri,” meaning “relaxing” or “taking it easy.” The set concludes with a mischievous little devil-winged penguin poking its friend, trying to get its attention with a playful “nee nee,” or “hey, hey!”
A Perfect Team-Up: The Creator and the Platform
This sticker collaboration is more than just cute drawings; it’s a fantastic example of a partnership where everyone wins. On one side, you have RURUTEA, the brilliant artist and creator behind Koupen-chan. RURUTEA didn’t just design a character; they created a phenomenon built on gentle positivity and affirmation. Koupen-chan, which translates to “Baby Emperor Penguin,” resonates with so many people because it offers simple, unconditional encouragement. It’s the character that tells you you’re doing a great job just for getting out of bed. This wholesome appeal has turned Koupen-chan into a beloved icon with a massive following.
On the other side, you have LINE NEWS, a huge media platform integrated into Japan’s most popular messaging app. For them, this collaboration is a genius move. By offering a free, exclusive sticker set from a hugely popular creator, they create a powerful incentive for users to engage with their service. The requirement to follow several news accounts is a straightforward way to boost their subscriber numbers and keep users within the LINE ecosystem. It also helps soften the image of a news service, which can often be associated with heavy or serious topics. It shows they understand their audience wants fun, lighthearted content too.
When you bring them together, it’s a perfect match. RURUTEA gets to introduce Koupen-chan to an even wider audience through LINE’s massive reach, reinforcing the character’s popularity. LINE NEWS gets increased user engagement and a friendlier, more approachable brand image. And for us, the users? We get a fantastic set of high-quality, adorable stickers to brighten our chats for free. The seasonal autumn theme, with touches like the Halloween sticker, makes it feel timely and special. It’s a smart, heartwarming campaign that leverages the power of a beloved character to build a stronger connection with users.
