kuma no mahkun × butakun LINE WhatsApp Sticker GIF PNG
kuma no mahkun × butakun: The Cutest Financial Duo You Didn’t Know You Needed
Have you ever heard of a company called RECRUIT MUFG Business? It might not be a household name, but it’s a pretty big deal, born from a partnership between two Japanese giants: Recruit Co., Ltd. and MUFG Bank. They’re on a mission to shake up the financial world, starting with their payment brand, COIN+, and its user-friendly app, AirWALLET. Think of them as the masterminds building a new way to handle money. So, what does a finance company do to get people excited about their app? They release an absolutely adorable sticker set, of course! This collaboration, titled
kuma no mahkun × butakun
, is their super charming way of introducing everyone to AirWALLET’s official character by pairing him up with an already popular friend. It’s a clever and cute move to make finance feel a little more fun.
A collaboration sticker set featuring “Maa-kun the Bear” and AirWALLET’s official character “Buta-kun” has arrived! Enjoy these stickers for daily use, featuring the expressionless yet adorable Maa-kun and the slightly goofy Buta-kun. Get them by friending the AirWALLET official account. Available until September 22, 2025.
- Title : kuma no mahkun × butakun
- Price : Free
- Type : Static
- Region : Japan
- Link : line://shop/detail/35562
- Publisher : RECRUIT MUFG Business
- Copyright : AKR / EVERYDAY | RECRUIT MUFG Business Co.
Meet Maa-kun and Buta-kun: An Unlikely Duo
So, who are the stars of this sticker pack? First up is Maa-kun the Bear, a character known for being adorably expressionless. He’s the cool, calm, and collected one. Paired with him is Buta-kun, AirWALLET’s official pig mascot, who is described as being a little on the goofy side. It’s a classic “opposites attract” friendship! This collaboration brings these two together for a set of stickers that are perfect for your daily chats. The whole idea is to give you a fun way to express yourself, whether you’re feeling serious like Maa-kun or a bit silly like Buta-kun. You can get them for free just by becoming friends with the AirWALLET official account, but don’t wait too long—they’re only available until September 22, 2025.
A Sticker for Every Mood
Let’s dive into what makes this sticker pack so great. The top row is packed with everyday reactions. It kicks off with an energetic Buta-kun giving a high-five to Maa-kun under the word 了解! (Got it!). Next, a grateful Buta-kun gives Maa-kun a big hug with a sweet ありがとう (Thank you) floating above them. Then we see a hilarious morning scene where Buta-kun yells おはよう (Good morning!) at a very sleepy Maa-kun, who’s still in his little sleeping cap. Rounding out the row is a very responsible-looking Maa-kun, phone in hand, letting you know かくにんします (I’ll check on it), complete with little “pipopa” sound effects. It’s a perfect mix of sweet, funny, and practical.
The second row keeps the charm going. Maa-kun shows his helpful side by serving coffee and cake on a tray with a polite
おつかれさまです (Good work today). My personal favorite has to be the one where they’re both celebrating over a coin purse, chanting せつやくせつやく〜! (Saving money, saving money~!). It’s a super cute and subtle nod to the AirWALLET app’s purpose. Then, a shy Maa-kun peeks out from the side to say たすかります (That’s a big help), which is just incredibly endearing. Finally, Maa-kun stands confidently with his chest puffed out, declaring まかせろ (Leave it to me!) with a bold ドン! (Don!) sound effect. This set really covers all the bases for daily conversations.
The Smart Partnership Behind the Stickers
So, what’s the story behind this collaboration? It’s not just about creating cute art; it’s a really smart marketing strategy. RECRUIT MUFG Business, or RMB, is a serious financial venture. Their app, AirWALLET, is a tool for managing digital accounts and using their COIN+ payment system. They even offer services like the AirWALLET Quick Loan. That all sounds a bit corporate, right? By releasing a sticker set, they make their brand feel way more accessible and friendly. It’s a soft entry point to get people familiar with the name AirWALLET without hitting them over the head with advertisements.
The copyright info, AKR / EVERYDAY | RECRUIT MUFG Business Co., gives us a peek behind the curtain. It suggests that “Maa-kun the Bear” is a licensed character owned by creative agencies AKR and EVERYDAY. RMB then partnered with them, bringing their own mascot, Buta-kun, into the mix. This is a classic playbook move: leverage the popularity of an existing character (Maa-kun) to introduce and build affection for your own brand mascot (Buta-kun). It’s a win-win. The creators of Maa-kun get exposure, and RMB gets a friendly face for its financial services.
The stickers themselves are designed brilliantly for this purpose. Most are general-use reactions like “Thank you” or “Good morning,” making them genuinely useful. But then you have that perfect little “Saving money!” sticker. It’s fun, it’s something friends might send each other, and it directly connects the characters back to the core function of AirWALLET. By offering these stickers for a limited time and requiring users to friend the official account, RMB also grows its audience on messaging platforms, giving them a direct channel to communicate with potential customers. It’s a fantastic example of how a bit of creativity can make even a financial app feel like a part of your daily life.
