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Lovely pillow character’s sticker: Meet Makuracchi, Your Adorable Sleepy Pal!
Have you seen the latest adorable character to hit the sticker scene? Philips Japan just released an incredibly cute sticker set called “”Lovely pillow character’s sticker,”” and it’s all about a fluffy little friend named Makuracchi. This little pillow-shaped buddy is here to express all your sleepy feelings, from a great night’s rest to that mid-afternoon slump. It’s a promotional sticker, so to get your hands on it, you just need to add the Philips Sleep official account as a friend on your messaging app. But don’t wait too long! These charming stickers are only available for a limited time, until February 10, 2025. It’s a pretty fun way for a major tech company to connect with us, using a character that’s impossible not to love.
Makuracchi, who tells you about your sleepiness, is now available as stickers! Get them on a first-come, first-served basis by adding Philips Sleep’s official account as a friend. Available until February 10, 2025.

- Title : Lovely pillow character’s sticker
- Price : Free
- Type : Static
- Region : Japan
- Link : line://shop/detail/33350
- Publisher : Philips Japan
- Copyright : 2024 Koninklike Philips N.V.

Say Hello to Your New Sleepy Sidekick
This sticker pack is seriously a whole mood, capturing every stage of sleepiness and waking up. The star, Makuracchi, is a squishy, white pillow-like creature with simple blue eyes and a whole lot of personality. Each sticker tells a little story about its sleep cycle, and they are all just so relatable.
A Day in the Life of Makuracchi
The top row of stickers is basically a perfect morning and night routine. On the far left, a well-rested Makuracchi beams, looking plump and happy, announcing, “”Yoku neta!”” which means “”I slept well!””. Right next to that, it pops up cheerfully from its bed, waving with a big smile and an enthusiastic “”Ohayou!”” or “”Good morning!””. But then, the sleepiness starts to creep in. The third sticker shows a droopy-eyed Makuracchi struggling to stay awake under a blue blanket, with little sleepy bubbles floating above its head. Finally, it’s all tucked in for the night, sleeping peacefully with a contented smile and a sweet “”Oyasumi”” (Good night).
The bottom row gets into the nitty-gritty of our sleep habits. We start with Makuracchi completely passed out, drooling a little under its blanket, declaring it’s now in “”Tadaima suriipu moodo”” (Now in sleep mode). Then there’s a hilarious one where it’s surrounded by donuts, looking totally stuffed and sighing, “”Onaka ippai…”” (I’m full…). We’ve all been there! Next, it lets out a huge, teary-eyed yawn, perfectly capturing that overwhelming feeling of “”Nemutai”” (I’m sleepy). And for those frustrating nights, the last sticker shows a wide-eyed Makuracchi peeking from its covers, unable to sleep, with the text “”Nemurenai…”” (I can’t sleep…).
So, Why is a Health Tech Company Making Cute Stickers?
It might seem a little random for a big company like Philips to be creating cartoon stickers, but it actually makes perfect sense when you think about it. Philips isn’t just about electronics anymore; they are a huge name in health technology. Philips Japan, their branch in the country since 1953, is all about blending top-tier medical knowledge with user-friendly consumer tech to help people live healthier lives. A huge part of that mission is focusing on sleep health.
This is where Makuracchi comes in. These stickers are a brilliant, friendly way to get people thinking and talking about sleep. Instead of just pushing products, Philips is building a connection. Makuracchi is a soft, approachable mascot for the universal experience of being sleepy, happy, or restless. It’s a clever strategy to make the brand feel more personal and engaging. They offer these stickers for free when you follow their account, which is a great way to grow their community and share tips or info about better sleep down the line.
It’s All Official, Too!
And don’t think this is just some casual side project. The copyright for these stickers is held by the parent company, Koninklijke Philips N.V., which is a global leader in health technology based in the Netherlands. This means Makuracchi is an official part of the Philips family. By owning the intellectual property, Philips ensures the character and its message align perfectly with their brand. They specialize in creating innovative sleep therapy solutions, using a ton of research and cool digital tools to improve sleep quality for people all over the world. So, while Makuracchi is a fun and cute character, it represents a much larger commitment from Philips to help us all get a better night’s rest.