Mahaguru IRIT AXIS LINE WhatsApp Sticker GIF PNG
Mahaguru IRIT AXIS: The Hilarious Stickers That Made Being Thrifty Cool
Have you ever seen a sticker in a chat and instantly known which brand it came from? That’s the magic of great marketing, and the folks at PT XL Axiata Tbk. totally nailed it. If you’re not familiar, they’re a huge telecommunications player in Indonesia, basically one of the go-to providers for mobile services. They created a brand called AXIS, which is laser-focused on giving people affordable, budget-friendly options. Instead of just running boring ads, they came up with a brilliant character: the “Mahaguru IRIT AXIS,” which pretty much translates to the “Great Master of Savings.” This character isn’t some stuffy expert; he’s a quirky, hilarious guy who embodies the spirit of being smart with your money. And what better way to get him into everyone’s daily lives than through a super-expressive sticker pack?
Aha! Use these AXIS stickers in all sorts of situations for a more exciting chat experience! Friend AXIS’s official account to get them. Available till February 17, 2016.
- Title : Mahaguru IRIT AXIS
- Price : Free
- Type : Static
- Region : Indonesia
- Link : line://shop/detail/5832
- Publisher : PT XL Axiata Tbk.
- Copyright : PT XL Axiata Tbk.
Meet the Master of Savings Himself
This sticker pack is a masterclass in personality. It’s not just a collection of random reactions; it’s a whole vibe. The character, with his long dark hair, mustache, and traditional purple headwear and tunic, is incredibly expressive. Each sticker captures a moment so perfectly, you can almost hear him. They were even available for a limited time, which just adds to their cool factor.
A Tour Through the Mahaguru’s Many Moods
Let’s take a look at what makes this set so fun. The first row is all about big, bold energy. You’ve got him bursting with a brilliant idea, shouting “AHAAA!” with his arms thrown wide. Next to that, he’s comically frustrated, growling out an “RRRHHHG..!” while on the phone. Then he switches to a super polite, hands-together pose with a friendly “Maaf Dong!” (Sorry!). And to round it out, he’s leaning forward, full of excitement, beckoning you with a cheerful “AYOOK!” (Let’s go!).
The second row dives into more specific, everyday feelings. There’s a genuinely happy laugh with “HAHA ASYIIKK!” (Haha, awesome!), perfect for celebrating good news. Then you have the sticker that is the whole point of his existence: a thumbs-up and an ‘OK’ sign, proudly declaring “IRIT!” (Thrifty!). He’s not just saving money; he’s proud of it. Next is a laugh-out-loud pleading face, tilted back as he begs, “PLIIIS.. DEH!” (Oh, please!). And of course, no sticker pack is complete without a love-struck expression, complete with pink hearts for eyes and a finger to his lips, showing pure adoration.
Things get even more dramatic in the third row. We see a sad-puppy-dog look as he leans on his fist, lamenting, “Jadi Syedih…” (Feeling sad…). Then, a complete 180 to pure fear, with his eyes wide as he peeks over a pink sign that screams “HIIHH…TAKUTT” (Eek… Scared!), complete with little squiggly fear marks. He’s also ready to celebrate, presenting a tray of gifts with a big smile and a warm “SELAMAT YAAA..” (Congratulations..). The row ends with a classic, jaw-dropped moment of shock, hands on his head as he yells, “AAA… PAAA?!” (Wha… What?!).
The final row brings it home with some relatable, quieter moments. There’s a bashful, hand-to-cheek expression for when you’re feeling a bit shy or embarrassed, captioned “JADI MALU” (Feeling shy). He’s also ready for action, on the phone with an enthusiastic face, saying “SIAAP!” (Ready!). We even get to see him get sleepy with a massive yawn, surrounded by floating ‘Z’s. The set concludes with a thoughtful, finger-on-the-chin pose, as if he’s pondering his next great money-saving scheme.
Why Stickers are Marketing Gold
So, why would a massive company like PT XL Axiata Tbk. put all this effort into creating a set of cartoonish stickers? It’s simple: it’s incredibly smart marketing. Think about it. Stickers live inside our most personal digital spaces—our private chats with friends and family. When a user sends the “IRIT!” sticker, they’re not just expressing an emotion; they’re subtly endorsing the AXIS brand identity. It’s word-of-mouth advertising that feels completely natural and fun, not forced. The user becomes the brand ambassador without even realizing it.
As the publisher and copyright holder, PT XL Axiata Tbk. has full control over the Mahaguru’s image. This ensures that the character consistently represents the brand’s core message of being approachable, humorous, and, most importantly, economical. By creating a character that people actually like and want to use, they build a positive emotional connection that a traditional banner ad could never achieve. The fact that these stickers were available for a limited time, until February 17, 2016, also creates a sense of exclusivity and urgency, encouraging users to download and use them while they can.
This strategy isn’t unique to telecom, of course. Countless brands, from movie studios promoting a new film to artists wanting to connect with their fanbase, leverage stickers. They are a low-cost, high-impact way to embed a brand into the cultural fabric of digital communication. They transform a company from a faceless corporation into a part of the conversation. Every time someone sends that lovestruck Mahaguru or the celebratory one with the gifts, PT XL Axiata’s brand gets a little boost, proving that sometimes the most effective marketing isn’t a loud commercial, but a perfectly timed, hilarious sticker.
