Popular character ‘Obungu-san’ and H&M are collaborating on a new sticker set! These animated stickers featuring the soothing character Obungu-san will surely liven up your chats! Add the H&M official account as a friend to grab the stickers ♪ Available until May 12, 2025.

- Title : Obungusan with H&M
- Price : Free
- Type : Animation
- Region : Japan
- Link : line://shop/detail/33849
- Publisher : H&M
- Copyright : obungu
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Guess Who’s Dropping Stickers? H&M, That’s Who!
So, get this! H&M, yeah, the fashion giant you know and love, has dived into the world of digital stickers. They’ve just published a super cute animated sticker set called Obungusan with H&M. It’s a pretty neat collaboration featuring this popular character, ‘Obungu-san’, who’s apparently quite the soothing little figure. The whole idea is to jazz up our daily chats with these adorable animations. H&M is making them available for a good while too, all the way until May 12, 2025, which gives us plenty of time to get acquainted with Obungu-san. It’s a fun move for H&M, branching out and giving us something extra to enjoy with their brand. Who knew our chat windows were the next fashion frontier, right?
Say Hello to Obungu-san: Your New Favorite Chat Pal!
Alright, let’s talk about these Obungusan with H&M stickers. If you’re looking to add a bit of charm and expression to your messages, this set seems tailor-made. ‘Obungu-san’ is this round, white, incredibly simple character, but totally packed with personality. The creators describe Obungu-san as ‘soothing,’ and honestly, looking at these, you can see why. They’re designed to be animated, so imagine these little guys bopping and moving in your chats on LINE or WhatsApp. Fun!
A Glimpse into the Cuteness Overload
The sticker pack is laid out with four images per row, each showing Obungu-san in a different mood or action. In the first row, you’ve got Obungu-san giving a cheerful OK!! while holding an H&M shopping bag – nice little brand plug there! Then there’s a ‘Good morning’ sticker with Obungu-san and a bright sun. Another one sports a red H&M shirt giving a big thumbs up, and finally, a sleepy Obungu-san dreaming on the moon for a sweet ‘Good night’.
Moving to the second row, the expressions continue. There’s an enthusiastic Obungu-san nodding in agreement, followed by a very polite deep bow – perfect for those ‘my bad’ moments or showing respect. Then you see a grateful Obungu-san holding a flower for a ‘Thank you’, and a rather festive one surrounded by what looks like cherry blossoms. So versatile!
The third row keeps the energy going. Obungu-san is there to cheer you on, saying ‘Good work’ while waving something yellow, and then as an actual cheerleader with pom-poms shouting ‘Fight!’. But it’s not all sunshine; there’s a flustered Obungu-san looking a bit stressed, and a chilled-out one with a cap, sitting on a log, perhaps on an adventure.
And the final row? It’s all about those quick, cute reactions. A happy Obungu-san with little sparkles, a shy one peeking up, a confused Obungu-san scratching its head with a question mark, and a cheeky winking one to cap it all off. Seriously, they’ve covered a lot of chat ground!
The Story Behind the Stickers: Brands, Creators, and Cool Collabs
So, what’s the deal with a big company like H&M releasing stickers? And who’s this ‘obungu’ that holds the copyright? Let’s dive into that a little because it’s actually pretty interesting how these things come together.
H&M: Dressing Up Your Chats Now, Too!
It’s pretty clear H&M is the publisher here. They’re the ones putting the “Obungusan with H&M” sticker set out into the world. For a massive brand like H&M, this isn’t just about cute pictures; it’s a smart marketing move. Think about it: these stickers, especially with Obungu-san holding an H&M bag or wearing an H&M shirt, get their brand name right into your personal conversations on platforms like LINE and WhatsApp. It’s a subtle, fun way to keep H&M in people’s minds. Plus, offering free, engaging content like animated stickers helps build a friendly, approachable image for the company. It’s all about connecting with customers in new, creative spaces beyond just their stores or website.
So, Who is ‘obungu’? The Mastermind Behind the Cuteness
The text specifically mentions that the copyright for this sticker set is owned by obungu. This is key! It tells us that ‘obungu’ is very likely the original creator of the character ‘Obungu-san’. They’re the artist or entity that owns the intellectual property – the rights to Obungu-san’s design, personality, and everything that makes the character unique. So, while H&M is publishing this particular sticker set, the heart and soul of Obungu-san belong to ‘obungu’. This is super common in collaborations; the original creator usually retains their core rights while licensing their character out for specific projects like this one with H&M.
When Worlds Collide: The Magic of Character Collaborations
This “Obungusan with H&M” set is a classic example of a brand collaboration. H&M gets to tap into the existing popularity of ‘Obungu-san’ and offer something fresh to their audience. Simultaneously, ‘obungu’ (the creator) gets massive exposure for their character through H&M’s global reach. It’s a win-win! The stickers themselves, being animated and designed for popular chat apps like LINE and WhatsApp (as the full title suggests: “Obungusan with H&M, Stickers Compatible with LINE & WhatsApp”), are perfect for modern communication. They’re expressive, they’re fun, and featuring a ‘soothing character’ like Obungu-san adds a touch of lightheartedness that everyone can appreciate. These kinds of partnerships show how characters can cross from their original platforms into mainstream branding, bringing joy and a bit of personality wherever they go.