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RACCOS×SUMITOMO LIFE “Vitality”: The Cutest Health-Boost You’ll Find on Your Phone

Ever heard of an insurance company dishing out adorable stickers? Well, Sumitomo Life is doing just that! They’re not your typical, stuffy financial institution. As one of Japan’s biggest names in life insurance, they’ve been around for ages, but they’re shaking things up with a cool wellness program called “Vitality.” Instead of just dealing with the serious stuff, they’re actively encouraging people to be healthier. And what’s a better way to spread a positive message than with super cute raccoon characters? By releasing the “RACCOS×SUMITOMO LIFE ‘Vitality'” sticker set, they’re cleverly getting their brand into our daily chats. It’s a fun, friendly way to remind everyone that taking care of yourself is a good thing, and they’ve made it totally free for a limited time. Pretty smart, right?

The super popular “Raccos” and Sumitomo Life “Vitality” have teamed up for a new collaboration sticker set! Add the official Sumitomo Life account as a friend to get them. ♪ Available until: July 29, 2024.

Title : RACCOS×SUMITOMO LIFE “Vitality”
Price : Free
Type : Static
Region : Japan
Link : line://shop/detail/31345
Publisher : SUMITOMO LIFE
Copyright : CHOCOLATE | 2024 SUMITOMO LIFE INSURANCE COMPANY

31345 – RACCOS×SUMITOMO LIFE “Vitality” Sticker

A Look at the Raccos’ Daily Antics

This sticker collection is a fantastic mix of everyday expressions, all brought to life by these charming little raccoons. It’s like a little window into their very emotional and active lives. The set is neatly arranged in a grid, and each sticker tells its own little story.

From Cheerful Greetings to Summer Blues

The first row kicks things off with pure energy. You’ve got a Raccos giving a sparkling thumbs-up, perfect for saying “いいね” (Ii ne / Nice!). Next to it, another one is melting in a puddle, fanning itself with a watermelon slice, perfectly capturing that “夏あち〜” (Natsu achii~ / Summer’s so hot~) feeling. Then there’s a peppy Raccos in a red V-neck shirt, waving enthusiastically with a cheerful “チャッホ!” (Chahho!), which is just a super upbeat greeting. Rounding out the row is a Raccos with a serious face, giving a sharp salute-like nod to show it understands, marked with “了解!” (Ryoukai! / Roger that!).

Laughs, Thanks, and Good Mornings

The second row is all about common social interactions. There’s a Raccos absolutely losing it with laughter, mouth wide open, shouting “わらける” (Warakeru / This is hilarious). A much calmer one follows, doing a polite little bow, a gesture known as “ペコリ” (Pekori). Then you see a sweet-faced Raccos with its hands pressed together in a classic gesture of gratitude, surrounded by sparkles and the word “ありがとう” (Arigatou / Thank you). Finally, an impossibly cute Raccos pops out of a cozy red bed, stretching and greeting the day with a big “おはよう” (Ohayou / Good morning).

Work, Shock, and Encouragement

Things get a bit more dynamic in the third row. A Raccos is taking a well-deserved break, holding a cup of coffee and saying “おつかれさま” (Otsukaresama), a phrase used to acknowledge someone’s hard work. The mood shifts dramatically with a Raccos completely freaking out against a spiky red background, screaming “えぇぇ” (Eeee / Whaaat?!) in total disbelief. A sleepy Raccos is nodding off, agreeing with a tired “うんうん” (Un un / Uh-huh, uh-huh). The row ends on a high note with a Raccos dressed as a cheerleader, waving pom-poms and shouting “がんばろう!” (Ganbarou! / Let’s do our best!).

Vitality and a Flood of Tears

The final row directly ties into the “Vitality” theme. Two Raccos in matching red shirts are flexing their leg muscles, asking “バイタリティ足りてる？” (Vitality tariteru? / Got enough vitality?). Next, the duo is seen jogging and sweating, embodying the message “Let’s 健康増進!” (Let’s Kenkou Zoushin! / Let’s improve our health!). A more contemplative Raccos stands alone with its arms crossed, a thought bubble with three dots indicating it’s deep in thought. The entire set concludes with a powerful emotional release: a Raccos crying its eyes out, with tears streaming down like waterfalls, accompanied by the dramatic sound effect “ビェ!!” (Byee!! / Waaah!!).

The Minds Behind the Cuteness

So, who’s responsible for this brilliant collaboration? It’s a team-up between a corporate giant and a creative studio, and it’s a perfect example of modern marketing.

Sumitomo Life: Making Insurance Approachable

Sumitomo Life Insurance Company isn’t just a business; it’s a household name in Japan with a history stretching back over a century. They’ve realized that in today’s world, simply offering insurance policies isn’t enough. People are more proactive about their health, and Sumitomo Life is tapping into that with their “Vitality” program. This initiative rewards customers for making healthy choices, like exercising regularly. Releasing these Raccos stickers is a genius move. It’s a soft, friendly nudge that associates their brand with positivity, fun, and well-being. Instead of a boring ad, you get a useful and adorable tool for your daily chats, subtly reminding you of their health-positive message every time you use it.

CHOCOLATE: The Creators of Raccos

On the other side of this partnership is CHOCOLATE, the creative powerhouse that owns the rights to the “Raccos” characters. They are the artists and storytellers who brought these expressive raccoons to life. In the world of digital communication, having a popular character is like striking gold. These characters become beloved figures, and collaborations like this one are a fantastic way to boost their visibility. For CHOCOLATE, teaming up with a massive company like Sumitomo Life puts their Raccos in front of millions of potential new fans. The copyright note, which mentions both CHOCOLATE and SUMITOMO LIFE, shows this is a true partnership where both parties benefit from the combined appeal of a cute character and a positive corporate message.

A Match Made in Marketing Heaven

This collaboration is a win-win-win situation. Sumitomo Life gets to promote its “Vitality” program in an engaging, non-intrusive way. CHOCOLATE gets to expand the reach of its popular Raccos characters. And for the rest of us? We get a set of charming, expressive, and totally free stickers to spice up our conversations on apps like LINE and WhatsApp. It’s a reminder that great marketing doesn’t always have to feel like an advertisement; sometimes, it can just be fun. But don’t wait too long—these stickers are only available until July 29, 2024, so you’ll have to add the official Sumitomo Life account as a friend to snag them before they’re gone.