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Rilakkuma and Curves Stickers: Get Fit with the Cutest Bear Around!
Have you ever seen a collaboration that just makes you smile? Well, get ready for this one! The fitness world just got a whole lot cuter, thanks to Curves, the publisher behind the brand-new “Rilakkuma and Curves Stickers.” If you’re not familiar, Curves is a fitness club designed specifically for women, famous for its super-efficient 30-minute workout circuit. It’s a pretty cool concept, making fitness accessible for busy ladies. And now, they’ve teamed up with Japan’s laziest, most lovable bear, Rilakkuma, for a promotional sticker set. It’s a brilliant and totally unexpected pairing, mixing the motivation of fitness with the ultimate icon of relaxation. To get your hands on these adorable stickers, you just have to add the official Curves account as a friend. It’s a smart way for them to connect with people who might just need a little cute push to think about their health.
Collaboration stickers featuring “Rilakkuma” and “Curves, 30-minute fitness for women” are here! Add the official Curves account as a friend to get them! Available until April 14, 2025.

- Title : Rilakkuma and Curves Stickers
- Price : Free
- Type : Static
- Region : Japan
- Link : line://shop/detail/33813
- Publisher : Curves
- Copyright : 2025 San-X Co., Ltd. All Rights Reserved

Let’s Break Down the Cuteness Overload
Okay, let’s take a closer look at this sticker sheet because it is packed with charm. This isn’t just a random collection; each sticker tells a little story and is perfect for so many daily conversations.
Row by Row Fun
The top row kicks things off with some great daily greetings. First, you have Rilakkuma holding a purple fan and giving a big pink “OK,” perfect for agreeing to plans. Next to him, a very content Rilakkuma is enjoying a drink from a big white mug that proudly says “Curves” in Japanese (カーブス), with a little honey pot by his side. Then we see the sweet white bear, Korilakkuma, and the little yellow chick, Kiiroitori, waving a cheerful “Good morning” (おはよう). To round out the row, Rilakkuma gives a polite little bow, a classic Japanese gesture known as “pekori” (ぺこり).
The second row is all about expressing feelings. We start with Korilakkuma, with Kiiroitori perched on her head, looking absolutely precious while saying “Nice to meet you” or “Let’s get along” (よろしく). Then, Rilakkuma is joined by Korilakkuma and another tiny bear, all looking so grateful as they say “Thank you very much” (ありがとうございます). In the middle, a very happy Rilakkuma waves with both paws, surrounded by pink hearts. And for the end of the day, Rilakkuma is cozied up on his yellow pillow, drifting off to sleep with a “Good night” (おやすみなさい) wish for you.
Things get extra expressive in the third row. Kiiroitori is the star here, first seen shaking pom-poms and cheering “Nice!” (いいね!). Then, Rilakkuma pops in with a confident thumbs-up and a “Good!” (グッ!). Kiiroitori returns for an energetic “Hooray! Hooray!” (フレー フレー) cheer, which is perfect for encouraging a friend. But it’s not all sunshine; the last sticker shows a very sad Korilakkuma with a tear, as Kiiroitori tries to comfort her while she lets out a “sobbing” sound (ぐすん…). It’s for those days when things are a little tough.
The final row is a perfect mix of Rilakkuma’s personality. He’s seen lounging on his pillow with the message “Take it easy” (ごゆるり), which is his life’s motto. Next, Rilakkuma and Kiiroitori are just standing there in a state of “empty mind” (無心), for when you have absolutely no thoughts. Then, a very apologetic Rilakkuma is bowing deeply, saying “I’m so sorry” (ごめんなさい…). And finally, the whole gang—Korilakkuma, Kiiroitori, and a friend—are ready for their workout, holding a sign that declares, “Today is Curves Day!” (今日はカーブス). It’s the perfect promotional sticker!
The Brilliant Minds Behind the Collaboration
So, what’s the story behind this awesome team-up? It’s a fantastic example of smart marketing that brings two very different worlds together. On one side, you have Curves, the fitness club, and on the other, you have San-X, the creative company that owns Rilakkuma.
Why a Fitness Club and a Lazy Bear?
It might seem odd at first glance—a fitness brand partnering with a character famous for doing absolutely nothing. But that’s what makes it so genius! Curves is all about making exercise feel less intimidating and more a part of your daily life. By using Rilakkuma, they’re sending a message that fitness can be fun, cute, and approachable. It’s a way to reach a whole new audience that might be more drawn to cute characters than to intense workout ads. The stickers act as a friendly, daily reminder of the brand. Every time you send a sticker that says “Today is Curves Day!” or see Rilakkuma relaxing with a Curves mug, the brand gets a little positive exposure. It’s a soft sell, and it works because it’s so charming.
San-X: The Guardians of Cuteness
None of this would be possible without San-X Co., Ltd., the official copyright holder. They are the original creators of Rilakkuma, Korilakkuma, and Kiiroitori. The copyright notice, 2025 San-X Co., Ltd. All Rights Reserved., is super important. It means San-X controls how their characters are used, ensuring Rilakkuma stays true to his lazy, lovable self. The year “2025” mentioned in the copyright is likely tied to this specific promotional campaign, which conveniently ends on April 14, 2025. This limited-time availability is another classic marketing tactic. It creates a sense of urgency, encouraging people to download the stickers now before they disappear forever. For San-X, collaborations like this keep their characters fresh and in the public eye, introducing them to new fans through partners like Curves. It’s a win-win situation where fitness meets ultimate cuteness, and we get the amazing stickers to show for it.