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Santaro x Kyosuke Usuta: Folklore meets hilarious manga madness!
If you love Japanese pop culture, you have definitely heard of the mobile giant au. They are the creative minds behind some of the most hilarious and beloved commercial campaigns in Japan.
As a powerhouse in Japan’s digital and telecommunications space, au does not just offer phone plans. They create cultural phenomena. Their legendary Santaro commercial series completely reimagined traditional Japanese folklore heroes into relatable, goofy modern friends, making them the perfect candidates for a wacky digital makeover.
Santaro x Kyosuke Usuta – 4946
The Santaro gang of au commercial fame is back with another exciting sticker set! They’ve teamed up with popular manga artist Kyosuke Usuta, creator of “Sexy Commando Gaiden: Sugoi yo!! Masaru-san” and “Pyu to Fuku! Jaguar.” Friend au’s official account to get this set for free! Available till August 31, 2015.
- Title : Santaro x Kyosuke Usuta
- Price : Free
- Type : Static
- Region : Japan
- Link : line://shop/detail/4946
- Publisher : au
- Copyright : au
Meet the Gang: Absurdity in Every Pixel
Row One: Drama, Tears, and High Energy
First up is Momotaro, looking incredibly cool in his white and gold warrior gear. He is doing his signature hand chop while the red text screams Pakkaan! which translates to split open, referencing his famous peach-born origin. Next, Urashima Taro is literally soaring through the air in a starry blue kimono. He looks ecstatic, accompanied by the bright teal text Hanpanee!!! meaning insane or unbelievable. Beside him, Kintaro is sobbing uncontrollably in true Kyosuke Usuta style, with huge cartoon tears streaming down his face and a simple U… representing a whimpering sob. Wrapping up the first row is a heartwarming moment where Momotaro stands tall, helping up his two fallen buddies under the text Iine! which means nice or thumbs up.
Row Two: Sassy Glances and Sincere Apologies
The second row kicks off with the beautiful Kaguya-hime peeking suspiciously from behind a bright red screen. Her intense stare matches the long Japanese sound effect Jiiiii… meaning staring intensely. Next, Otohime looks fierce and commanding, pointing directly at you with an angry pout. Her text, Dame ttsuttendaro? translates to I said no, didn’t I? This is perfect for setting boundaries in chats! Then we see Momotaro flashing a cheerful smile, framing a bright pink peach into a hand heart. The text Ryokai simply means roger or understood. Finally, Kintaro crouches down on traditional wooden sandals, wearing his golden chest bib and a goofy face. The text Saasen is a slangy, casual way of saying sorry or my bad.
The Brains Behind the Laughs
This masterpiece is officially copyrighted and published by au, a brand that truly understands the power of keeping things fresh and entertaining. By teaming up with legendary gag manga artist Kyosuke Usuta, they managed to blend corporate marketing with authentic, laugh-out-loud art. It is a brilliant example of how big brands can connect with fans on a personal level through humor.
