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Selalu Ada VIRA: The Ultimate Digital Companion for Your Everyday Chats
Meet the latest sticker pack from PT Bank Central Asia Tbk (BCA), one of Indonesia’s biggest and most tech-savvy banks. They have brought their friendly virtual assistant right into your chat screens.
BCA has always been a pioneer in digital banking, and bringing their mascot, VIRA, to life is a genius move. It turns a helpful banking assistant into a relatable daily companion, showing how corporate digital assets can feel deeply personal and fun.
Selalu Ada VIRA – 16140
VIRA is always there for you by sharing the latest info and banking services from Bank BCA. Friend Bank BCA’s official account to get them for free. Available till December 25, 2019.
- Title : Selalu Ada VIRA
- Price : Free
- Type : Animation & Sound
- Region : Indonesia
- Link : line://shop/detail/16140
- Publisher : PT Bank Central Asia Tbk (BCA)
- Copyright : PT Bank Central Asia Tbk (BCA)
Your New Go-To Chat Buddies
This set consists of sixteen highly expressive stickers showing VIRA in various situations. Let us dive into each row of this adorable pack.
Row One: Everyday Essentials
The first sticker shows VIRA with clasped hands and sparkles, saying Thank You. Next, she makes an OK sign with the text Oke Sip, an Indonesian phrase meaning okay, cool. The third sticker depicts her crying with giant tears, expressing deep sadness. Finishing the row, she laughs heartily with her hand over her mouth next to the text Haha Haha.
Row Two: Apologies and Drama
Row two starts with VIRA looking pleadingly under the word Please. Next, she kneels with hands together under Sorry. The third one shows her with heart-shaped eyes and a finger heart, accompanied by the text Love You. Lastly, she facepalms under the word Hadeh, which is a classic Indonesian sigh expressing frustration or exasperation.
Row Three: Relatable Moods
The third row kicks off with VIRA cheering next to Kewren, a playful Indonesian spelling of cool. Next is her sleeping on a laptop under a crescent moon, labeled Lelah, meaning tired. The third sticker shows her waving happily next to See You. The final sticker in this row shows her looking glum while eating instant noodles, captioned Maklum Tanggal Tua, which hilariously translates to understandably the end of the month when money is tight.
Row Four: Fun and Action
Starting the final row, VIRA sips bubble tea with the text Hmm Gitu, which means hmm, is that so in Indonesian. Next, she sits bored, scrolling through her phone as a small black bird flies by. The fifteenth sticker features her with sparkling eyes, saying Semangat Kakak, an Indonesian phrase encouraging someone to keep up the spirit. Finally, she rides a skateboard in a traditional outfit with the word Meluncur, which means on my way.
Branded Messaging Magic
PT Bank Central Asia Tbk (BCA) owns the copyright for these designs. By converting a customer service mascot into a lively virtual friend, they successfully humanize banking, bringing their brand directly into personal conversations.
