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Strawberry & Choco Girl Daily Stickers: How a Japanese Department Store Won Our Hearts
So, let’s talk about where these absolutely adorable stickers came from. They were released by the Hanshin Department Store Umeda Main Store, and if you’re not familiar with it, you’re in for a treat! This isn’t just any old shop; it’s a massive, iconic department store located in the super busy Umeda district of Osaka, Japan. It’s a true landmark and a go-to spot for locals and tourists alike. While they sell everything from high fashion to home goods, the store is legendary for its food hall. Seriously, it’s a paradise for anyone who loves food, packed with incredible Japanese sweets, gourmet prepared meals, and so much more. It’s this love for delightful treats that clearly inspired them to create Ichigo-chan and Choco-chan as their sweet Valentine’s Day mascots!
Cute stickers featuring Ichigo-chan and Choco-chan, the Valentine image characters for Hanshin Umeda Main Store, are here! Get them on a first-come, first-served basis by adding the Hanshin Department Store [Official] account as a friend. Available until March 31, 2025.
- Title : Strawberry & Choco Girl Daily Stickers
- Price : Free
- Type : Static
- Region : Japan
- Link : line://shop/detail/33154
- Publisher : Hanshin Department Store Umeda Main Store
- Copyright : Hankyu Hanshin Department Store, Inc.
A Closer Look at These Sweet Stickers
Okay, let’s dive into the stickers themselves because they are just bursting with personality. The set stars two girls, Ichigo-chan (Strawberry Girl) and Choco-chan (Chocolate Girl), who perfectly capture that sweet Valentine’s vibe. Ichigo-chan, with her red outfit and strawberry hat, is super energetic and cheerful. Choco-chan, often seen in a stylish black hat, has a slightly more cool and chic-yet-playful personality. Together, they make a fantastic duo for all your daily chats.
Everyday Greetings and Fun Reactions
The first row of stickers is all about common reactions and greetings. First up, we have Ichigo-chan in her cute red beret and coat, confidently making an ‘OK’ sign, with giant pink letters spelling out OK behind her. Next is Choco-chan, laughing her heart out with her eyes squeezed shut and a huge smile, surrounded by ‘W’s, which is Japanese slang for laughter. Then you get a two-for-one deal with both girls! Ichigo-chan waves from under her giant strawberry hat while Choco-chan peeks out from behind a huge bar of chocolate, with the Japanese text for Ohayou (Good morning). To round out the row, Choco-chan blows a handful of pink and orange hearts your way, a perfect sticker for sending love.
Sweet Thank Yous and Trendy Slang
The second row keeps the cuteness coming. It starts with Ichigo-chan in a full-body shot, doing a polite little bow known as Pekori in Japan. It’s a super common way to show thanks or a slight apology. Then, there’s an incredibly sweet sticker of Ichigo-chan with her hands on her cheeks, blushing slightly, with the word Arigatou (Thank you) written in pink, surrounded by hearts. Choco-chan gives us a more thoughtful vibe, resting her chin on her hand and looking pensive with the word Un (Yeah, or Uh-huh) repeated, which is perfect for when you’re agreeing with someone. Finally, the set closes with a hilarious and trendy sticker of Ichigo-chan proudly pointing to her strawberry hat, which reads Ichigo shika katan, a popular slang phrase meaning “Nothing beats strawberries!” or “Strawberries are the best!”
The Brains Behind the Brand
So, while the stickers are a promotion for the Hanshin Department Store in Umeda, the company pulling the strings is actually Hankyu Hanshin Department Store, Inc. This is the corporate powerhouse that owns and operates the entire Hanshin Department Store chain across Japan. They’re in charge of the big picture stuff, like branding, marketing, and, you guessed it, creating delightful promotional materials like these stickers. It’s their job to make sure the brand stays fresh and connected with its customers.
What’s really interesting is that Hankyu Hanshin Department Store, Inc. officially holds the copyright to the “Strawberry & Choco Girl Daily Stickers.” This means Ichigo-chan and Choco-chan aren’t just one-off drawings; they are official intellectual property of the company. This is a fantastic example of how major Japanese companies use character marketing to build a stronger connection with their audience. Creating cute mascots, or yuru-chara, is a massive part of the culture, and it’s a brilliant way to make a huge corporation feel more personal and approachable.
This whole campaign is a very clever marketing move. By offering the stickers for free to anyone who adds the store’s official account on messaging apps, they instantly grow their audience for future promotions. It’s a win-win: we get adorable stickers to spam our friends with, and they get a direct line to tell us about their next big sale or food festival. The characters themselves are perfectly on-brand. Tying Ichigo (strawberry) and Choco (chocolate) to Valentine’s Day is a classic choice, and it directly links back to the department store’s reputation as a heaven for confectioneries and sweets. It’s a seamless blend of modern digital engagement and traditional brand identity.
