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Thank You from Shirokuma-Kun!: Hitachi’s Coolest Mascot is Here to Warm Your Chats

Ever thought your air conditioner would send you a thank you message? Well, you’re in for a surprise! The team behind the HITACHI Room Air Conditioner, affectionately known as Shirokuma-kun, just dropped a super cute sticker pack to celebrate a massive milestone. Can you believe their AC unit has been keeping people cool for 50 years? That’s incredible! To mark the occasion, they’ve released these “Thank you from Shirokuma-Kun!” stickers for a limited time. Shirokuma-kun, which adorably translates to “Little Polar Bear,” is the brand’s mascot, and he’s front and center in this collection. It’s such a fun way to celebrate a half-century in business, letting everyone share a bit of this cool character’s charm in their chats. But don’t wait too long—they’re only available until July 7, 2025!

To commemorate its 50th anniversary, stickers for the Hitachi room air conditioner “Shirokuma-kun” are here for a limited time! Available until July 7, 2025.

• Title : Thank you from Shirokuma-Kun!
• Price : Free
• Type : Static
• Region : Japan
• Link : line://shop/detail/34051
• Publisher : HITACHI Room Air Conditioner Shirokuma-kun
• Copyright : Hitachi Johnson Control Air Conditioning

• Thank you from Shirokuma-Kun!

A Peek into Shirokuma-kun’s World

This sticker pack is basically a highlight reel of a polar bear’s life, and it’s packed with personality. You get a little bit of everything, making it perfect for all sorts of online conversations.

The Everyday Expresssions

The first row kicks off with some classic reactions. First up, we have an enthusiastic Shirokuma-kun forming a giant “OK” with his arms over his head, all smiles and positive vibes. Right next to him, things take a turn for the dramatic. The poor bear looks like he’s on the verge of tears, hands clasped worriedly, with the Japanese text “uru uru” floating around him, which means “teary-eyed.” Then, he’s shown bowing deeply with a sheepish look, a classic gesture of apology or politeness in Japan. To round out the row, he’s taking a well-deserved soak! You can see him relaxing in a green tub with steam rising and a small towel on his head, alongside the phrase “Otsukaresama desu,” a nice way of saying “Thanks for your hard work.”

Celebrations and Chill Time

The second row is all about special moments and kicking back. The first sticker is a heartfelt one, with Shirokuma-kun holding a big red heart that says “50th Anniversary” (50周年) to commemorate the big event, with “Thank you!” written above. Then, in a burst of energy, he’s seen dashing off somewhere, ribbons tied to his limbs, suggesting he’s rushing to a celebration or maybe just running an errand with flair. Next, he’s giving two enthusiastic thumbs-up, surrounded by a yellow glow and the word “GOOD!” in big, bold letters. It’s pure, simple encouragement. Finally, the pack ends on the most relatable note: pure relaxation. Shirokuma-kun is lying on his back, balancing a water yo-yo on his belly with a traditional wind chime nearby. The text says “休憩中” (Kyuukei-chuu), which simply means “On a break.” It’s the perfect sticker for when you’re signing off to chill.

Who’s the Bear Behind the Brand?

So, what’s the deal with an air conditioner having a mascot? It’s actually a brilliant move by Hitachi. The name “Shirokuma-kun,” or “Little Polar Bear,” immediately makes you think of cool, arctic climates—exactly what you want from an AC unit on a sweltering day! Instead of just being a metal box on your wall, Shirokuma-kun gives the product a friendly, approachable face. This sticker set, celebrating 50 years, isn’t just a gimmick; it’s a way to reinforce that friendly connection with customers. By sharing these stickers, people are literally inviting the brand’s charming representative into their personal conversations with friends and family.

The Team That Makes It Happen

While Shirokuma-kun is the star, the copyright for these stickers belongs to Hitachi Johnson Controls Air Conditioning. That might sound like a mouthful, but it’s basically the powerhouse company behind the product. It’s a joint venture, which is a fancy way of saying two major companies—Hitachi and Johnson Controls—teamed up to combine their expertise in air conditioning technology. This collaboration is what allows them to create reliable products and, apparently, really cute marketing campaigns. Releasing a sticker set like this shows they understand modern communication. It’s a clever, low-cost way to generate goodwill and keep their brand top-of-mind in a fun, non-intrusive way. It transforms a legacy brand celebrating a half-century into something fresh and relevant for today’s digital world. It’s a thank you to their customers that keeps on giving with every tap and send.