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Volvo’s moments of care with Moosey: How a Car Brand Won Our Hearts with Adorable Stickers

Ever think a car company would be behind your new favorite chat sticker? Well, get ready to be surprised! Volvo Car Thailand, the official arm of the iconic Swedish brand in Thailand, just dropped an incredibly cute sticker pack called “Volvo’s moments of care with Moosey.” These folks are responsible for everything Volvo in the country, from rolling those famously safe and stylish cars into showrooms to handling all the marketing that makes you go, “Ooh, I want one.” But this time, they’ve done something a little different. Instead of just talking about safety with ads, they’re letting us share that caring vibe directly with our friends and family. It’s a super smart and fun way to weave their brand’s core message of care right into our daily chats.

Just become friends with Volvo Car Thailand and receive a special gift for all your travel companions! Show your loved ones you care anytime. Simply answer a short survey and get the Mousie stickers! Available until June 22, 2025.

• Title : Volvo’s moments of care with Moosey
• Price : Free
• Type : Animation
• Region : Thailand
• Link : line://shop/detail/35004
• Publisher : Volvo Car Thailand
• Copyright : Volvo Car Thailand

• Volvo’s moments of care with Moosey

Meet Moosey: Your New Go-To Digital Pal

Let’s dive into what makes this sticker set so charming. The star is Moosey, an adorable moose character, which is a clever nod to Volvo’s Swedish roots. Each sticker is designed to send a little message of care, perfectly fitting for checking in on your loved ones, especially when they’re on the road. The artwork is bubbly and fun, with little hearts, stars, and colorful accents that make each sticker pop in a conversation.

Looking at the first row, you get a real sense of the “moments of care” theme. The first sticker shows Moosey peeking out of a silver car, holding a giant pink heart with the Thai text “กลับดีๆน้า” (Klap di di na), which is a sweet way of saying “Get back safely!” Next to it, a surprised Moosey pops out of a sunroof asking “ถึงบ้านยัง?” (Thueng ban yang?), or “Are you home yet?” It’s exactly what you’d text a friend after they leave. Then there’s a winking Moosey offering a ride with “เดี๋ยวไปรับนะ” (Diao pai rap na), meaning “I’ll come pick you up.” The row finishes with two Mooseys snuggled up, reminding someone to “พักผ่อนเยอะๆนะ” (Phak phon yoe yoe na), or “Get lots of rest!”

The second row keeps the playful and caring energy going. We see two Moosey characters dancing with a fun message that translates to something like, “It’s a good time here!” Then there’s a super relatable one: Moosey in a zippy yellow car announcing “กำลังไป (จริงๆนะ)” (Kamlang pai (jing jing na)), which means “On my way (really!)”—perfect for when you’re actually, finally on your way. The next sticker is an invitation, with two Mooseys in a car saying “ไปด้วยกันนะ” (Pai duai kan na), or “Let’s go together!” To wrap it all up, the last sticker has Moosey shouting “Safe Trip นะครับ” (Safe Trip na krap) through a megaphone, directly blending English with a polite Thai word to wish someone a safe journey. It’s the perfect mix of cute, practical, and on-brand messaging.

Why Big Brands Are Getting into the Sticker Game

You might be wondering why a major car manufacturer like Volvo is creating digital stickers. It’s actually a brilliant marketing move that goes way beyond just making something cute. It’s all about creating a personal and emotional connection with people in a space where they spend a ton of their time: their messaging apps.

It’s More Than Just a Cute Picture

Think about it. Every time you send a Moosey sticker to wish a friend a safe trip, you’re not just sending a cute moose; you’re sharing a tiny piece of the Volvo brand. It subtly reinforces their image as a company that genuinely cares about people’s well-being. Unlike a TV ad that you might forget, these stickers become a part of your personal conversations. They’re a friendly, non-intrusive way for a brand to become a part of your daily life. The campaign’s requirement to “become friends with Volvo Car Thailand” on an app like LINE is a classic strategy to grow their audience, allowing them to share updates and promotions directly with interested fans.

Who Owns the Fun, Anyway?

When it comes to these digital goodies, the terms “publisher” and “copyright holder” are key. In this case, Volvo Car Thailand is the publisher. They are the ones who commissioned and officially released the “Volvo’s moments of care with Moosey” sticker set to the public. They are also the copyright holder, which means they own the legal rights to these specific illustrations of Moosey. This ownership is crucial because it protects their intellectual property. Nobody else can legally copy, distribute, or sell these exact stickers without their permission. This ensures that the campaign remains exclusive to their brand and that the quality and messaging stay consistent with their goals. It’s their unique little gift to their community, available for a limited time to create a sense of specialness.