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Safety number one-kun Stickers: Meet Your Adorable New Chat Buddy from Toyota!

Ever wondered who comes up with those super cute stickers that pop up in your chat apps? Well, for the “Safety number one-kun Stickers,” you can give a round of applause to Toyota Mobility Tokyo. If you’re not familiar with them, they’re a pretty big deal over in Tokyo, Japan. They’re the team on the ground handling everything from selling shiny new Toyota cars to dealing in parts and generally keeping the massive city on the move. Think of them as a key player in the larger Toyota family, but with a special focus on Tokyo’s unique transportation needs. It’s not just about selling vehicles anymore; they’re deeply invested in the future of getting around, or what everyone now calls ‘mobility.’ So, it’s pretty cool that a company so focused on real-world roads is also brightening up our digital conversations with this delightful character.

Stickers featuring Toyota Mobility Tokyo’s original character ‘Anzen Number One-kun’ are now available! Enjoy your chats with these easy-to-use and cute stickers♪ Get them on a first-come, first-served basis by adding the official Toyota Mobility Tokyo account as a friend♪ Available until April 22, 2025.

• Title : Safety number one-kun Stickers
• Price : Free
• Type : Static
• Region : Japan
• Link : line://shop/detail/33497
• Publisher : Toyota Mobility Tokyo
• Copyright : TOYOTA Mobillity Tokyo Inc. ALL Rights Reserved

• Safety number one-kun Stickers

A Look at Anzen’s Adorable Antics

Let’s take a closer look at what this little guy is up to in his sticker pack. The star of the show is Anzen Number One-kun, a charming, light-fawn-colored dog who seems to be wearing a simple white shirt. His expressions are incredibly versatile and perfect for just about any chat situation. In the top row, we see him bursting with joy, jumping in the air as he says “Arigatou” (Thank you) in bright pink letters. Next to that, he’s in full relaxation mode, looking totally content with a steaming cup of tea, perfectly capturing the feeling of “Otsukaresama” (Good work/You’ve worked hard). He then shows his polite side with a formal bow and the phrase “Yoroshiku onegaishimasu,” a classic Japanese greeting for new beginnings. To round it out, he’s giving a cheerful wink and a big thumbs-up inside a speech bubble that says “Ii ne” (Like!).

The bottom row is just as expressive and useful. We see poor Anzen-kun having a dramatic moment, sitting in a puddle of his own tears while crying out “E~n,” the Japanese onomatopoeia for sobbing. It’s hilariously over-the-top. Then, he gets thoughtful, putting a paw to his chin with a big question mark, perfect for when you’re feeling a bit confused. But he’s quick to bounce back with some motivation, holding a megaphone next to a sleek red sports car, cheering “Ganbatte” (Do your best!). Finally, he’s on the go! Anzen-kun is seen dashing out from behind a white SUV, waving goodbye with a determined look as he announces, “Ima kara ikimasu” (I’m on my way now!).

Who is Anzen Number One-kun, Anyway?

So, who exactly is this little dog, and why does he exist? The name “Anzen Number One-kun” is actually a clever play on words and a big clue to his purpose. In Japanese, “Anzen” means “safety,” so his name literally translates to “Mr. Safety First.” He’s not just a randomly designed cute character; he’s a mascot with a mission. Toyota is a brand built on reliability and safety, and Anzen-kun is the perfect, friendly face to embody that commitment. He makes the concept of safety feel less like a boring lecture and more like a friendly reminder from a cute companion. By using him in everyday chat stickers, Toyota Mobility Tokyo cleverly weaves its core brand value into our daily interactions in a fun and subtle way.

More Than Just a Sticker

Creating a sticker pack like this is a brilliant move for a company like Toyota Mobility Tokyo. In a world saturated with traditional ads, this is a way to connect with people, especially a younger audience, on their own turf: messaging apps like LINE and WhatsApp. It’s a form of soft marketing that builds brand loyalty and a positive image without a hard sales pitch. By offering these stickers for free to users who add their official account, the company gains a direct channel to communicate with potential customers about promotions and news. It makes a huge corporation feel more approachable and personal. This strategy perfectly aligns with the modern idea of “mobility,” which isn’t just about cars but about creating connections and making life easier and more enjoyable, whether you’re on the road or just chatting with a friend.

While you get to pepper your chats with Anzen-kun’s cute faces, it’s worth noting who holds the leash, so to speak. The official copyright, TOYOTA Mobility Tokyo Inc. ALL Rights Reserved, is the company’s formal way of saying, “This little guy is our creation, and we’re really proud of him!” This legal line protects Anzen-kun as their unique intellectual property, ensuring he remains the exclusive mascot for Toyota Mobility Tokyo. It prevents others from using the character without permission and highlights the value the company places on this original design. So, every time you send that crying dog sticker, you’re sharing a tiny piece of the Toyota brand’s creative world.