ONWARD CROSSET × obungu LINE WhatsApp Sticker GIF PNG
ONWARD CROSSET × obungu: Your New Favorite Stickers Are Here, But Not For Long!
Heads up, sticker fans! The Japanese fashion platform ONWARD CROSSET has just teamed up with the super popular creator Obungu to release a brand-new sticker set, and honestly, it’s adorable. Titled “ONWARD CROSSET × obungu,” this collection is a limited-time deal, featuring 16 animated stickers that are bursting with personality. These aren’t your average static images; the characters have these quick, zippy movements that will definitely liven up your chats. The catch? You’ll need to add the official ONWARD CROSSET account as a friend on your messaging app to snag them. It’s a classic marketing move, but totally worth it for these little guys. Just make sure you grab them before they disappear on September 30, 2024, because once they’re gone, they’re gone for good!
A limited collaboration sticker set featuring ONWARD CROSSET and popular creator Obungu is here, with all 16 types available. Check out their speedy movements! Enjoy chatting with friends using these easy-to-use stickers! Add the official ONWARD CROSSET account as a friend to get them! Available until September 30, 2024.
- Title : ONWARD CROSSET × obungu
- Price : Free
- Type : Animation
- Region : Japan
- Link : line://shop/detail/31391
- Publisher : ONWARD CROSSET
- Copyright : ONWARD GROUP.ALL RIGHT RESERVED./ | obungu
A Closer Look at These Expressive Little Characters
This sticker set is a fantastic mix of funny, cute, and relatable moments, all drawn in Obungu’s signature simple style. The main character is a squishy, white, bean-shaped creature that goes through a whole range of emotions. In the top row, you’ve got one flashing a double thumbs-up with sparkly effects, perfect for saying “Nice!” or “いいね!”. Next to it, another one is flopped face-down like a melted pastry, capturing that “I’m so done” feeling. There’s also one sweetly clutching a big pink heart and a tiny orange blob-like friend that looks incredibly chill.
The rest of the set continues this delightful trend. There’s a sticker of our white hero nodding enthusiastically next to a cute Shiba Inu, which is the perfect way to agree with someone. You’ll also find a character floating like a ghost while holding a piece of toast, and a grumpy-looking blue cat-like creature huffing in disapproval. My personal favorite might be the one where the character is frantically shaking, looking like a rattled lunchbox, which is just a hilarious way to say you’re feeling stressed or shaken up. From being exhausted to comforting a sad pudding-like friend, these stickers cover so many daily situations with a ton of charm.
So, Who’s Behind This Cuteness Overload?
Meet Obungu, the Creative Genius
The artist behind these charming characters is Obungu, a well-known creator in the world of digital stickers. Sometimes known by the handle “kal_pc,” Obungu has a knack for creating characters that are minimalist yet incredibly expressive. Their art style is all about simple lines, soft shapes, and capturing relatable emotions in a funny and endearing way. This distinctive style is why so many people love their work, and it’s what makes this collaboration with ONWARD CROSSET so special. It’s Obungu’s creative touch that brings these little animations to life and makes them feel so genuine and fun to use.
And the Brand Partner: ONWARD CROSSET
ONWARD CROSSET is the other half of this partnership. They are an online fashion retailer in Japan, operating under the much larger ONWARD GROUP. This explains the “ONWARD GROUP.ALL RIGHT RESERVED.” copyright notice you see associated with the stickers. While Obungu is the artist, the ONWARD GROUP legally owns the rights to this particular set of sticker designs as part of their promotional campaign. This kind of collaboration is a smart move for a brand like ONWARD CROSSET. It allows them to connect with a younger, digitally-savvy audience by using a popular creator’s beloved characters to represent their brand in a friendly, non-intrusive way.
These kinds of collaborations between major brands and independent creators have become incredibly popular, and for good reason. It’s a perfect win-win situation. The brand, in this case ONWARD CROSSET, gets to tap into the creator’s established fanbase and associate their name with something cool and current. By offering the stickers for free in exchange for a “follow” or “friend add,” they instantly boost their audience on messaging platforms, which is a powerful marketing channel. They get their name into people’s daily conversations without having to run a traditional, and often less effective, ad campaign. For the creator, Obungu, it’s a fantastic opportunity for exposure and a great portfolio piece, not to mention a likely paid project that allows their art to reach even more people.
The “limited edition” nature of these stickers is also a clever piece of marketing psychology. By putting an expiration date on them, it creates a sense of urgency. Users feel like they need to act now or miss out on something exclusive. This drives a quick spike in downloads and new followers for the brand. The copyright line, “ONWARD GROUP.ALL RIGHT RESERVED.,” is a standard but important detail. It clarifies that even though these are Obungu’s characters, the specific artwork created for this campaign belongs to the ONWARD GROUP. This is typical in commercial contracts, ensuring the brand has full control over the promotional materials they commissioned. At the end of the day, a simple sticker pack becomes a sophisticated tool for engagement, blending art, commerce, and communication in a way that feels natural and, most importantly, fun for everyone involved.
