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obungu × IHG Hotels & Resorts: The Ultimate Sticker Pack for Your Travel-Loving Soul

Ever thought a giant hotel company would drop one of the cutest sticker sets you’ve ever seen? Well, get ready to be surprised! IHG Hotels & Resorts, the massive company behind some of your favorite places to stay, has teamed up with the creator of Obungu-san to release an absolutely adorable animated sticker collection. You might know IHG as InterContinental Hotels Group, the powerhouse that runs over 6,600 hotels worldwide, including big names like Holiday Inn, Crowne Plaza, and the super-luxe InterContinental. They’re all about providing “True Hospitality for Good,” and it seems part of that mission now includes making our chats a whole lot cuter. This collaboration is a fun, fresh way for a global brand to connect with us on a more personal level, right in our daily conversations.

A collaboration sticker set featuring “Obungu-san” and “IHG Hotels & Resorts” is now available! Liven up your chats with these cute animated stickers! You can get them by friending the IHG Hotels & Resorts official account. Available until: August 25, 2025.

• Title : obungu × IHG Hotels & Resorts
• Price : Free
• Type : Animation
• Region : Japan
• Link : line://shop/detail/35421
• Publisher : IHG Hotels & Resorts
• Copyright : obungu | 2025 IHG Hotels & Resorts

• obungu × IHG Hotels & Resorts

Say Hello to Your New Chat Companion

Let’s dive into what makes this sticker set so special. The star of the show is Obungu-san, a simple, squishy, white character that looks a bit like a friendly ghost or a perfectly-toasted marshmallow. Its charm is in its simplicity, and these animated stickers bring its personality to life. The whole set is designed to capture little moments, many of which cleverly tie into the experience of travel and staying at a hotel.

In the first row, you get some great everyday reactions. Obungu-san gives a confident thumbs-up, a friendly wave with a casual “Heeey,” and sends a flurry of little red hearts your way. To cap it off, there’s a super sweet “Thank You!” sticker where the character peeks out from behind a blue and yellow flower. The second row starts with a very enthusiastic “OK” pose, followed by a polite little bow, which is just perfect for apologizing or showing respect. Then, things get even cuter when Obungu-san peeks out from behind a smaller, orange friend. The travel theme really kicks in with the last sticker in this row, showing a relaxed Obungu-san floating in a red and white lifebuoy proudly branded with the IHG logo.

A Mini Hotel Adventure

The sticker pack continues to tell a little story. The third row features Obungu-san with some friends, hiding behind a big blue cat-like creature and a smaller tan one. Next to that, it’s hugging a tiny version of itself, surrounded by happy sparkles—an image that just radiates pure joy. We then see the character wave again, followed by one of the best stickers: Obungu-san happily waving an “IHG” hotel key card, clearly excited about its stay. The final row is the complete hotel experience in four stickers. It starts with Obungu-san wearing a backpack, ready for adventure. Then, it’s sitting at a table laden with food, celebrating a good meal with a cheerful “Good morning!”. My personal favorite might be the one where it’s peeking up shyly while holding a tiny blue creature. Finally, the day ends with Obungu-san tucked cozily into a hotel bed, wearing a nightcap and wishing everyone “Goodnight.”

A Perfect Partnership of Cute and Corporate

So, what’s the story behind this collaboration? This isn’t just IHG slapping its logo on some random art. The copyright, listed as obungu | 2025 IHG Hotels & Resorts, shows this is a genuine partnership. Obungu is the creative force, the artist behind the lovable character that people already know and adore. IHG brings the theme, the context, and a massive global platform. By working together, they’ve created something that feels authentic. The stickers don’t feel like aggressive ads; they feel like little expressions of joy that just happen to be related to travel and hospitality.

This is a brilliant move by IHG. As one of the world’s leading hospitality companies, their business is all about creating positive experiences. These stickers extend that feeling into the digital world. Every time you send a sticker of Obungu-san relaxing in a lifebuoy or getting ready for bed, you’re subtly associating those feelings of comfort, fun, and relaxation with the IHG brand. It’s a soft, friendly approach to marketing that builds a positive connection without ever feeling pushy. The fact that you have to friend the IHG Hotels & Resorts official account to get them is also a classic, smart strategy to grow their audience on messaging platforms. But hurry, these charming stickers are only available until August 25, 2025, so grab them while you can!