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MITA: Bank Mandiri’s AI Assistant Makes Your Chats Way Cooler
Bank Mandiri just dropped a super cool sticker pack featuring their virtual assistant, MITA. If you want to spice up your daily chats with some personality, this set is exactly what you need.
Bank Mandiri is a massive name in Indonesia’s financial world, and they are winning the digital branding game with creative customer-focused assets. By bringing MITA to life, they have turned an AI customer assistant into an expressive friend who can hang out in your daily chat apps.
MITA – 12564
Hi there! This is MITA, your Mandiri Intelligence Assistant. Ask me for more information about Bank Mandiri any time! Friend Bank Mandiri’s official account to get this set for free. Available till November 7, 2018.
- Title : MITA
- Price : Free
- Type : Static
- Region : Indonesia
- Link : line://shop/detail/12564
- Publisher : Bank Mandiri
- Copyright : Bank Mandiri
Meet MITA: Your New Favorite Chat Buddy
Four Rows of Expressive Fun
The first row kicks off with MITA waving and winking next to the yellow word hai, which simply means hi. Next, she holds a blue debit card urging you to save with nabung yuk, translated as let us save. She then holds a steaming white mug for ngopi yuk, meaning let us grab coffee, and wraps up the row wearing a party hat next to a male friend holding a cake under the English phrase HAPPY BIRTHDAY.
In the second row, MITA wears sunglasses on her head and points upward next to jalan yuk, meaning let us hang out. Next, she and her male companion wave happily from inside a grey car. She then flashes a big smile holding a gold card, followed by a sticker where she holds a black card next to a bright orange bubble reading ada promo nih 50%, which translates to there is a fifty percent promo.
The third row covers all your daily mood swings. MITA crosses her arms with an annoyed pout under kzl, an Indonesian slang word for annoyed. Next, she shrugs with open palms under B aja ah, a slang phrase meaning it is just average. She then leans back comfortably with her hands behind her head under santai, meaning relax, before rocking dark sunglasses and making an OK sign for sans aja, which translates to just chill.
The fourth row starts with MITA shrugging with a puzzled face next to gimana nih, meaning what should we do now. She then dismisses something with a flick of her hand under ah receh, a slang term used for something trivial, cheap, or a lame joke. Next, she looks highly skeptical with crossed arms under yakin, which means are you sure. Finally, she and her colleague enthusiastically pump their fists in front of a yellow burst under semangat, meaning keep up the spirit.
The Brains Behind the Style
Bank Mandiri holds the copyright for these digital assets, designed to make corporate interactions feel warm, human, and highly accessible. By transforming their digital assistant into a relatable character, the bank brilliantly bridges the gap between serious financial security and lighthearted social messaging.
