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obungu × IHG Hotels & Resorts: The Ultimate Cute Travel Companion
IHG Hotels & Resorts has just launched a delightfully whimsical sticker set featuring the iconic character Obungu-san. This playful release brings a touch of cozy hospitality and lighthearted charm straight to your messaging screens.
As a global giant in the luxury and leisure travel sector, IHG Hotels & Resorts continues to find innovative ways to connect with audiences beyond physical lobbies. By stepping into the digital asset space, they bridge the gap between world-class travel experiences and daily social interactions, making their brand feel like a close, comforting friend.
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Behind the Scenes: Creators and Copyrights
This adorable collection is officially copyrighted by obungu and 2025 IHG Hotels & Resorts. The collaboration perfectly marries the comforting aesthetic of the beloved blob character Obungu-san with the warm, welcoming hospitality of IHG. It is a fantastic marketing crossover that shows how corporate giants can seamlessly enter the casual messaging space with genuine charm and creativity, making your daily chats feel like a warm stay at a five-star resort.
obungu × IHG Hotels & Resorts – 35421
A collaboration sticker set featuring “Obungu-san” and “IHG Hotels & Resorts” is here! Liven up your chats with cute animated stickers♪ Become friends with the IHG Hotels & Resorts official account to get them! Distribution period: Until August 25, 2025
- Title : obungu × IHG Hotels & Resorts
- Price : Free
- Type : Animation
- Region : Japan
- Link : line://shop/detail/35421
- Publisher : IHG Hotels & Resorts
- Copyright : obungu | 2025 IHG Hotels & Resorts
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Every Adorable Sticker Decoded
This charming set features sixteen unique designs arranged in a clean four-by-four grid. The color palette relies on soft whites, gentle grays, warm oranges, and deep blues to convey a relaxed, vacation-ready atmosphere.
In the first row, we kick off with Obungu-san giving an enthusiastic double thumbs-up while sporting blue-gray mittens. Next, our squishy friend stands tall saying Haaai, which translates to a polite yes or present. The third sticker shows Obungu-san wiggling playfully with floating red hearts, while the fourth features a sweet peace offering of a blue flower under the English script Thank you!
The second row brings the utility. Obungu-san pops up beneath a bold, blue OK text. Beside that, the character is flat on the ground performing a polite Japanese bow, accompanied by the sound effect text Peko. The energy spikes with Obungu-san and an orange buddy frantically drumming to the beat of Dokodon, the Japanese onomatopoeia for drumbeats. Finally, we see Obungu-san relaxing in a red-and-white lifebuoy stamped with the IHG logo.
Row three introduces some fun travel antics. A dark blue cat cuddles a small orange friend in a sweet, silent embrace. Next, Obungu-san hugs a tiny bear plushie surrounded by hearts and the text Daisuki, meaning I love you. This is followed by a celebratory leap shouting Waaai!!, which translates to a joyous Yay!! The row wraps up with Obungu-san sprinting happily with a sleek blue suitcase labeled IHG.
The final row focuses on daily routines. Obungu-san wears a cute backpack surrounded by sparkling stars, ready for an adventure. Next, our friend sits before a delicious meal, wishing you Ohayou!, which means Good morning! If things go wrong, the penultimate sticker shows Obungu-san sniffling tears into a blue handkerchief. Finally, the set ends with Obungu-san tucked into a cozy blue bed, wishing you a peaceful Oyasumi!!, meaning Good night!!
Obungu × IHG Hotels & Resorts – 36448
A collaboration sticker set featuring the wildly popular “Obungu-san” and “IHG Hotels & Resorts” is here! Get these cute stickers that bring warmth to your chats♪ Become friends with the IHG Hotels & Resorts official account to get them! Distribution period: Until March 19, 2026
- Title : Obungu × IHG Hotels & Resorts
- Price : Free
- Type : Static
- Region : Japan
- Link : line://shop/detail/36448
- Publisher : IHG Hotels & Resorts
- Copyright : obungu | 2025 IHG Hotels & Resorts
The Top Row: Warm Welcomes and Celebrations
Let’s break down the adorable visuals in this set. First up, we see Obungu-san performing a polite, deep bow, accompanied by the Japanese text peko, which represents a cute bowing sound effect. Next, our favorite blob sits comfortably in a cozy armchair, holding a warm green mug and giving a thumbs-up next to the phrase ii ne, translating to nice. The third sticker shows Obungu-san turning around playfully with two bright red hearts floating in the air, radiating pure love. Finishing the top row, Obungu-san rides a cute brown horse inside a bright yellow sun coin with a number one medallion, featuring the text akemashite omedetou gozaimasu, which means Happy New Year.
The Bottom Row: Big Moods and Daily Routines
Moving to the bottom row, we get some highly relatable emotional expressions. The first shows Obungu-san crying tears of joy, holding a handkerchief with sparkling eyes. Next, the character happily walks a tiny white puppy on a leash, shouting wa-i, which translates to a cheerful yay. Then, we see a super cozy scene of Obungu-san sitting under a warm red kotatsu table with a plate of oranges and a bright sun icon, saying ohayou, meaning good morning. Finally, a smaller, shocked white character falls backward with wide eyes, next to the exclamation ee, which means what or no way.
