Ajinomoto AGF × Girly bear LINE WhatsApp Sticker GIF PNG
Ajinomoto AGF × Girly bear: Your New Favorite Stickers, Brewed with Cuteness
Have you ever seen a sticker set so cute it makes you want to immediately download it? Well, get ready to meet your new obsession. The “Ajinomoto AGF × Girly bear” sticker pack has landed, and it’s a brilliant little collaboration from a company you might not expect. The publisher is Ajinomoto AGF, a major player in Japan’s coffee and beverage scene. If you’ve ever been to Japan, you’ve definitely seen their stuff, especially their super popular “Blendy®” brand of instant coffee sticks. They’re basically a lifesaver for a quick caffeine fix. So, what’s a big coffee company doing making adorable stickers? It’s a classic and clever marketing move! They’ve teamed up with the creator of the squishy “Girly Kumasan” character to create something fun and shareable, sneaking their brand right into your daily chats in the most charming way possible.
A collaboration featuring the cute and squishy ‘Girly Kumasan,’ ‘Fuumaru’ the mascot of the official Ajinomoto AGF LINE account, and the little bird from ‘Blendy®’ Stick! Friend the official Ajinomoto AGF account to get them! Available until: November 27, 2023.
- Title : Ajinomoto AGF × Girly bear
- Price : Free
- Type : Static
- Region : Japan
- Link : line://shop/detail/29553
- Publisher : Ajinomoto AGF
- Copyright : AJINOMOTO AGF, inc. | naonao3
A Peek at the Cuteness Overload
This sticker set is a whole vibe, perfectly capturing those little moments in your day, all with a coffee-themed twist. The pack features the main character, a fluffy white bear, often joined by a little green and yellow bird. It’s got a sticker for pretty much every mood or message you’d want to send.
The collection kicks off with some essential expressions. There’s a bear holding a box of Blendy coffee to say a heartfelt “Arigato” (Thank you), surrounded by little hearts. Next to it, he’s giving a big thumbs-up with his bird pal, a perfect “Guu!!” (Good!). For the end of a long day, you have the bear blissfully relaxing in a giant, steaming mug of coffee, captioned “Otsukare-sama desu” (Good work/You must be tired). And for simple agreement, there’s a bear nodding while holding a cup, saying “Un un” (Uh-huh).
The second row is just as expressive. You’ve got a polite bear taking a little bow (“Peko”), one hugging a giant Blendy Stick to wish you “Oyasumi” (Goodnight), and one completely knocked out with a tiny ghost floating away, humorously labeled “Chiiiin” (the sound of being “down for the count”). There’s even a studious-looking bear pointing to a blackboard with a polite request, which is great for work chats. It’s clear they thought about all the daily interactions we have online.
Things get even more dynamic in the third row. A super smug bear, looking very proud of his pour-over coffee skills, strikes a “Doya” pose (a look-at-me face). For a quick confirmation, another bear gives a sharp wave to say “Ryoukai” (Roger that!). My personal favorite might be the one where the bear is literally glowing with energy while holding a mug—that post-coffee feeling, personified. And for a dose of encouragement, you have a bear shouting “Faito!!” (Fight!) through a megaphone.
The final row wraps everything up with pure joy. A celebrating bear exclaims “Yatta!” (I did it!), while another is surrounded by hearts, completely star-struck (“Pa-a-a-a”) while holding the little bird. For a moment of calm, a bear relaxes on a pillow with a warm drink, letting out a satisfied “Fuuu” sigh. The set ends on a high note with a festive bear and bird celebrating under a party umbrella with a banner that reads “Omedetou” (Congratulations). It’s a wonderfully complete set that’s as useful as it is adorable.
Who’s Behind the Adorable Mayhem?
So, we know this is a collaboration, but what does that really mean? It’s a team-up between a huge corporation and, most likely, a talented artist. It’s a fantastic way for both to reach new audiences.
The Coffee Giants: Ajinomoto AGF
Let’s be clear, Ajinomoto AGF is a big deal. They’re a subsidiary of the massive Ajinomoto Group, focusing specifically on beverages. In Japan, their Blendy® brand is practically synonymous with instant coffee. Those little single-serving sticks are everywhere, offering everything from black coffee to matcha lattes. By creating a sticker pack, AGF isn’t just selling coffee; they’re selling the feeling of a coffee break. It’s that warm, cozy, and sometimes energizing moment. Instead of a traditional ad you’d skip, they give you a tool for expression. You send the “Faito!!” sticker to a friend, and you’re subtly reminded of that caffeine boost you get from a cup of Blendy® coffee. It’s brand association at its friendliest.
The Creative Spark: Who is naonao3?
The copyright notice mentions “AJINOMOTO AGF, inc. | naonao3.” This is where things get interesting. While AGF is the corporate force, “naonao3” is almost certainly the artist or creative studio behind the “Girly Kumasan” character. This is a common practice in Japan, where popular online artists and illustrators who have built their own following on platforms like LINE and Twitter collaborate with big brands. The artist, naonao3, brings their established character, unique art style, and dedicated fanbase to the project. In return, they get massive exposure through a major corporate campaign. This sticker set seamlessly blends AGF’s own mascots—Fuumaru and the little Blendy bird—with naonao3’s beloved squishy bear, creating a super-pack of cuteness that appeals to fans of both.
A Recipe for Success: Kawaii Marketing
This entire collaboration is a textbook example of leveraging Japan’s “kawaii” (cute) culture for marketing. It’s more than just putting a cute face on a product; it’s about creating an emotional connection. These characters aren’t just mascots; they’re personalities that consumers can relate to and interact with. By offering these stickers for free (usually in exchange for “friending” their official LINE account), AGF gets direct access to a consumer’s messaging app. It’s a brilliant strategy that builds brand loyalty in a way that feels organic and fun, not forced. Every time someone uses a sticker, it’s a tiny, personal endorsement of the brand, shared between friends. It’s a win-win: users get fantastic, expressive stickers for free, and AGF creates positive, lasting associations with their products.
