Baby of a gentle penguin × LINE NEWS LINE WhatsApp Sticker GIF PNG
Baby of a gentle penguin × LINE NEWS: Your New Favorite Free Stickers Have Arrived!
So, you’re probably familiar with LINE, the messaging app that’s become a staple for so many of us. But did you know they have their own news service? That’s right, LINE NEWS is the company’s official platform for keeping you in the loop with breaking news and current events, right inside the app. It’s hugely popular, especially in Japan and other parts of Asia. To keep things fresh and fun, they’ve just dropped an awesome new sticker pack, and it’s a collaboration with the super cute character, “Thoughtful Penguin.” It’s a pretty smart way to get people engaged, right? They’re offering 16 hilarious and adorable stickers for free. All you have to do is become friends with the LINE NEWS official account. It’s a classic win-win: they get a new follower, and you get a fantastic set of penguins to spice up your chats!
A limited-time collaboration between the kind and considerate “Thoughtful Penguin” and LINE NEWS is here! You can download all 16 humorous new stickers for free♪ Get them by friending the LINE NEWS official account! Available until September 30, 2025.

- Title : Baby of a gentle penguin × LINE NEWS
- Price : Free
- Type : Static
- Region : Japan
- Link : line://shop/detail/35439
- Publisher : LINE NEWS
- Copyright : DECOR
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A Closer Look at the Penguin Antics
This sticker set is packed with 16 unique designs that cover a whole range of emotions and situations. It’s clear a lot of thought went into making these penguins both relatable and ridiculously charming. Let’s break them down and see what kind of fun they’re getting into.
Rows of Pure Joy and Silliness
The first row kicks things off with pure positivity. You’ve got a cheerful penguin giving a big thumbs-up in front of a shining sun, perfect for saying “Great job!” or “Sounds good!” Next to it, a penguin is totally smitten, waving a wand adorned with pink hearts. Then there’s a close-up of a penguin just staring intently, with the Japanese onomatopoeia for staring, “Jyuu…”—ideal for when you’re just silently observing the drama in the group chat. The row finishes with a penguin hugging itself and shivering, a cute way to say you’re cold or feeling a little shy.
Moving on to the second row, the silliness gets turned up a notch. We see a penguin playing magician with a sparkling wand, another pair of penguins doing a hula dance in leafy skirts with musical notes floating around them, and—my personal favorite—a penguin wearing a chestnut on its head looking completely shocked! It’s random, it’s funny, and it’s perfect for reacting to surprising news. The last sticker in this row shows two penguins connected by a pink string, blushing as they look at each other, which is just an adorable way to show a special connection.
From Confusion to Crying a River
The third row introduces a friend! A small penguin stands next to a big, fluffy white bear, both looking utterly confused under a giant pink question mark. It’s a great “What’s going on?” sticker. Then, we get a highly relatable penguin lying face-down, completely tuckered out or just done with the day. We’ve all been there. Following that is an adventurous penguin with a yellow shoulder bag, happily hopping along, ready for anything. But emotions are a rollercoaster, so the row ends with a penguin sitting in a puddle of its own tears, sobbing its heart out. It’s hilariously over-the-top and perfect for those dramatic moments.
The final row is all about looking out for each other. The white bear and penguin duo are back, this time wearing construction hats, with the message “Ki o tsukete ne,” or “Take care.” Another pair of penguins, one with a backpack and the other in a pink bonnet, sends a message of “Go anzen ni,” meaning “Be safe.” Then, a penguin wearing a watermelon slice as a hat holds a small fan to cool off, a summer-themed reminder to be careful in the heat. The set wraps up with two penguins in fluffy earmuffs cheering you on with a powerful “Faito-!”—the Japanese version of “Go for it!”
Who’s Behind the Cuteness?
This delightful sticker pack is more than just a collection of cute drawings; it’s a brilliant marketing collaboration. On one side, you have LINE NEWS, the publisher. As the official news arm of the massive LINE Corporation, their goal is to keep users informed and engaged within their ecosystem. Giving away free stickers is a tried-and-true method for them to expand their audience. By requiring users to friend their official account to download the pack, they instantly gain a direct channel to push news updates and content to a wider, more engaged user base. It’s a simple, effective strategy that leverages something everyone loves—free stuff.
On the other side of this partnership is DECOR, the creative company that holds the copyright to the “Baby of a gentle penguin” character. DECOR specializes in creating and managing intellectual property, or IP, for digital characters. Their business is built on designing lovable characters like this thoughtful penguin and then finding ways to bring them to a larger audience through licensing deals, merchandise, and, of course, sticker packs. For a company like DECOR, a collaboration with a platform as huge as LINE NEWS is a massive opportunity. It puts their character in front of millions of potential new fans without a huge advertising budget. Every time someone shares one of these penguin stickers, it’s a little bit of free marketing for the character and for DECOR.
This kind of cross-promotion is really the secret sauce in the digital content world. It creates a situation where everyone comes out ahead. LINE NEWS boosts its follower count and user engagement. DECOR gets incredible exposure for its character IP, helping to build the “Thoughtful Penguin” brand. And most importantly, we, the users, get a set of 16 fantastic, high-quality stickers to express ourselves in our daily chats, completely free of charge. Plus, the fact that they’re available until September 2025 gives everyone plenty of time to grab them. It’s a perfect example of how brands can provide real value to their audience while achieving their own business goals.