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PRADA Stickers: Going Out in Ginza: Your Chats Just Got a High-Fashion Makeover

You know, you don’t typically see a name like PRADA popping up in your sticker store. When you think of this legendary Italian fashion house, you probably picture chic runways, gorgeous leather bags, and that iconic triangle logo. So, it’s a super cool surprise to see them drop a sticker set called “PRADA Stickers: Going Out in Ginza.” This isn’t just a random release; it’s a full-on celebration for the opening of their brand-new stores in two of Tokyo’s most glamorous spots, Tokyu Plaza Ginza and GINZA SIX. They’ve teamed up with the popular character creator Nagano, famous for their adorable bear character, Kuma. The result is a mix of high-fashion flair and irresistible cuteness, designed to bring a touch of Ginza’s sophisticated fun to your everyday chats. It’s a brilliant move to blend luxury with digital pop culture!

In celebration of the new Prada stores at Tokyu Plaza Ginza and GINZA SIX, these collaboration stickers with Nagano’s Kuma are here. Featuring Ginza and Prada-themed motifs, these stickers will make your chats fun and glamorous. Get them by friending the PRADA official account. Available until October 6, 2025.

• Title : PRADA Stickers: Going Out in Ginza
• Price : Free
• Type : Static
• Region : Japan
• Link : line://shop/detail/35498
• Publisher : PRADA
• Copyright : PRADA | nagano

• PRADA Stickers: Going Out in Ginza
• PRADA MOMENT Exclusive Sticker

A Closer Look at the Collection

This sticker pack is just packed with personality. It’s a fantastic blend of PRADA’s signature style and the charming, everyday antics of Nagano’s Kuma. Let’s dive into what makes this set so special.

Row by Row Cuteness

In the very first row, Kuma starts strong, clutching a pink, heart-shaped PRADA bag with a look of pure adoration. Right next to it, we get a complete mood switch! Kuma sports a slick, tough-guy pompadour with fiery red eyes, looking ready to take on the world. Then, the vibe softens again with a casually cool Kuma walking along with a PRADA purse and a little shopping bag. To cap off the row, the little bear pops its head out of a black PRADA tote bag, surrounded by sparkles, as if to say, “Surprise!” It’s a perfect mix of sweet and sassy.

The second row keeps the stylish adventures going. Kuma rocks a seriously cool outfit with a blue bucket hat and a black leather jacket, giving off major street-style energy. Next up, we find Kuma absolutely delighted, sitting in a fancy glass of pudding parfait—a classic Ginza cafe treat. Then, it’s time to go, as Kuma slings a blue backpack over its shoulder and waves goodbye. The row finishes on a beautifully atmospheric note, with the bear standing next to a traditional Japanese lantern, casting a warm, gentle glow. It feels like a perfect evening stroll through Ginza.

Things get cozy and fun in the third row. It kicks off with a “Good morning!” sticker, featuring Kuma peeking out from behind a thick slice of buttered toast next to a cup of coffee. Then, Kuma gets a wild makeover, wearing a fluffy lion’s mane and letting out a little roar—so fierce yet so cute! Bedtime follows with a sleepy Kuma lying down, using a piece of tamago (egg) sushi as a pillow and a slice of tuna as a blanket, with the phrase “Good night.” The last sticker shows Kuma enjoying a break at a cafe under a green umbrella, looking perfectly content with a drink in hand.

The final row is all about expressing big emotions. A super happy Kuma is surrounded by shimmering pink sparkles, just beaming with joy. Then, we see the bear dressed in an elegant pink kimono, offering a polite and cheerful greeting. The next sticker is pure indulgence, with Kuma sitting at a table, ready to dig into a delicious-looking slice of cake and a cup of tea. And for the grand finale, Kuma turns into the ultimate cheerleader, waving two big, fluffy pink pom-poms with tons of energy and excitement. It’s the perfect sticker to hype up your friends!

The Genius Behind the Brand Collab

So, why would a massive luxury brand like PRADA venture into the world of digital stickers? It’s actually a really smart and modern marketing strategy. In today’s world, brands can’t just rely on traditional advertising anymore. They need to meet people where they are, and a huge part of our lives happens in chat apps like LINE and WhatsApp. Releasing a sticker pack isn’t just about putting a logo on something; it’s about becoming a part of their audience’s daily conversations and personal expressions. It’s a subtle, fun way to build brand affinity without feeling like a pushy advertisement.

Connecting with a New Generation

This collaboration with Nagano, the creator of the beloved Kuma character, is particularly clever. Nagano’s art style is incredibly popular in Japan and has a massive following online. By partnering with a creator who already has a dedicated fanbase, PRADA instantly taps into that audience. It shows that the brand is in tune with contemporary Japanese pop culture and isn’t afraid to have a little fun. This approach helps make a high-end luxury brand feel more accessible and relatable, especially to younger consumers who value authenticity and personality. It’s a partnership where both sides win: PRADA gains cultural relevance and a friendly face, while Nagano’s character gets a high-fashion spotlight.

Ultimately, these “Going Out in Ginza” stickers are more than just cute pictures. They’re a bridge between the exclusive world of high fashion and the universal language of digital communication. The sticker pack serves as a celebration of a physical event—the new store openings—but its reach is purely digital, spreading the PRADA and Ginza vibe far beyond Tokyo. By making the stickers available for a limited time and requiring users to friend the official PRADA account, the brand also boosts its own digital following. It’s a brilliant example of how even the most established luxury houses are adapting to the digital age, using creativity and collaboration to stay connected with their customers in new and exciting ways.