ESTHER BUNNY × KUMAHON LINE WhatsApp Sticker GIF PNG

ESTHER BUNNY × KUMAHON: The Adorable Sticker Collab You Won’t Want to Miss

So, get this! Japan’s professional powerboat racing organization, BOAT RACE, has just dropped one of the cutest sticker sets you’ll see all year. I know, right? Powerboats and kawaii characters seem like an odd mix, but trust me, it totally works. They’ve teamed up with the super popular Esther Bunny to create the “ESTHER BUNNY × KUMAHON” sticker pack, and it’s available for free for a limited time. All you have to do is friend the official BOAT RACE account on messaging apps like LINE. This is such a cool way for them to connect with a wider audience, bringing together the high-octane world of boat racing and the sweet, whimsical vibe of modern character art. It’s a genius move, and honestly, who can say no to free, adorable stickers?


A collaboration between the pop and cute “Esther Bunny” and Boat Race’s beloved character “Kumahon” is here♡ Friend the Boat Race official account and get them for free right now! Don’t miss out on this limited-time, adorable, and soothing collaboration♡ Available until: October 20, 2025.
ESTHER BUNNY × KUMAHON

  • Title : ESTHER BUNNY × KUMAHON
  • Price : Free
  • Type : Static
  • Region : Japan
  • Link : line://shop/detail/35865
  • Publisher : BOAT RACE
  • Copyright : esther kim | BOAT RACE

ESTHER BUNNY × KUMAHON WhatsApp Sticker PNG
35865 – ESTHER BUNNY × KUMAHON Sticker

Meet the Stars of the Show

Before we dive into the stickers themselves, let’s get to know the two adorable characters making this collaboration happen.

The Fabulously Fluffy Esther Bunny

If you’re into anything cute, you’ve probably seen Esther Bunny. Created by the talented artist Esther Kim, this pink bunny is a global sensation. She’s got this chic, pop-art style that’s both sweet and a little bit sassy. She’s not just a cute face; she represents a whole aesthetic that has taken over everything from fashion to digital stickers, making her a true icon in the world of kawaii culture.

Kumahon, the Racing Bear

On the other side, we have Kumahon! This little bear is the official mascot for BOAT RACE. He’s the friendly, welcoming face of the sport, designed to make powerboat racing feel more approachable and fun for everyone. He’s got a determined but super friendly look, often seen ready for action, making him the perfect partner for this team-up.

A Look at the Sticker Pack

This sticker set is packed with personality and covers all the essential daily expressions you’d want to send to your friends. It’s a perfect blend of Esther Bunny’s signature charm and Kumahon’s can-do attitude.

The first row kicks things off with some classic greetings. You’ve got the pair peeking from behind a wall with a cheerful “Ohayou” (Good morning). Next to that, they’re zooming along in a pink speedboat, encouraging you with a spirited “Ganbatte!!” (Go for it!). Then there’s a super cute one where they’re snuggled up together making an “OK” sign with their paws. The row finishes with a sweet “Arigatou” (Thank you) sticker, where Kumahon is giving Esther Bunny a little gift.

Moving on to the second row, we get into more emotional territory. The first sticker shows both characters looking teary-eyed inside a pink heart, saying “Gomen ne” (I’m sorry). Then, they’re waving a sparkly “BYE BYE” as little ghost-like figures. A friendly sticker shows them side-by-side with the phrase “Otsukaresama,” which is a nice way to say “Good work” or “Thanks for your hard work.” To end the day, they’re sitting on a crescent moon surrounded by stars, wishing you “Oyasumi” (Good night).

The third row is all about fun and reactions. There’s a dynamic sticker where Esther Bunny is doing a big, exaggerated bow, with text that translates to “Full power bow.” Another one has them inside a frilly, heart-shaped frame celebrating with an “Omedetou” (Congratulations). My personal favorite might be the next one, where they’re both rocking cool sunglasses, looking effortlessly stylish with the word “Sore na” (Basically, “That’s it!” or “Exactly!”). The row wraps up with the duo looking utterly confused, surrounded by giant pink question marks.

The final row is just as expressive. It starts with Esther Bunny looking excited, surrounded by the Japanese onomatopoeia for excitement, “waku waku.” Then, the mood shifts with a gloomy sticker showing a sad Esther Bunny and a concerned Kumahon under the word “Zuuun,” which represents a heavy, sinking feeling. Things perk right up with a shocked “OMG!” sticker, complete with action lines. And for a whimsical finale, the last sticker features Esther Bunny as a mermaid, swimming in a bubbly heart-filled scene with Kumahon looking on.

A Collaboration That Just Makes Sense

You might still be scratching your head, wondering how a powerboat racing organization and a kawaii bunny brand ended up together. But in today’s world, these kinds of creative partnerships are marketing gold. BOAT RACE is a huge part of Japan’s public sports scene, but like any major organization, it needs to find fresh ways to stay relevant and attract new, younger fans. What better way to do that than by partnering with a character that’s already a massive hit with that exact demographic?

This isn’t just about slapping two logos together. The joint copyright, held by both esther kim | BOAT RACE, shows this is a deep, respectful partnership. Esther Kim brings her artistic vision and the global appeal of Esther Bunny, giving BOAT RACE a huge boost in cultural relevance and cuteness. In return, BOAT RACE provides a massive platform within Japan, introducing Esther Bunny to millions of potential new fans who follow the sport. It’s a fantastic example of a symbiotic relationship where both brands benefit immensely.

These limited-edition sticker promotions are a staple on messaging platforms like LINE in Asia. They’re an incredibly effective way for brands to engage directly with consumers in a fun, non-intrusive way. Users get free, high-quality stickers to spice up their chats, and the brand gets to be a small, positive part of their daily conversations. By teaming up, Esther Bunny and Kumahon have created something that feels special and exclusive, encouraging users to connect with the BOAT RACE brand in a way that a traditional ad just couldn’t achieve. It’s a brilliant fusion of pop culture and sports marketing that results in something everyone can enjoy.

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