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Cute Baskin-Robbins Emotions: Your Chats Just Got a Whole Lot Sweeter
Ever notice how big brands are popping up in your daily chats? Well, Baskin-Robbins Indonesia totally got in on that action with their sticker set, “Cute Baskin-Robbins Emotions”. It’s a brilliant little marketing move, really. Instead of some boring ad, they gave us a collection of adorable, expressive ice cream characters to spice up our conversations on apps like LINE and WhatsApp. This wasn’t just about dropping cute pictures into the world; it was a smart way to connect with everyone, especially the younger, digitally-savvy crowd. By releasing these as a limited-time offer, available only until January 11, 2017, they created a fun sense of urgency. It was a sweet deal: friend their official account and get a scoop of fun for your chats. It’s a classic way to make a global brand feel personal and right at home on our phones.
Bring a scoop of fun to your daily chats with these cute Baskin-Robbins ice cream stickers! Friend Baskin-Robbins’ official account to get them now! Available till January 11, 2017.
- Title : Cute Baskin-Robbins Emotions
- Price : Free
- Type : Static
- Region : Indonesia
- Link : line://shop/detail/7643
- Publisher : Baskin Robbins Indonesia
- Copyright : PT. Trans Ice
A Flavor for Every Feeling
Diving into this sticker pack is like walking into a Baskin-Robbins store—there’s a perfect choice for every mood! The creators really nailed the expressions, turning simple scoops of ice cream into relatable characters. You can tell a lot of thought went into making each one unique and full of personality.
The Good, The Bad, and The Fiery
The first row kicks things off with a bang. You’ve got a sheepish purple scoop, looking all sorry with crossed spoons and surrounded by flames, apologizing with a “maaf!” (sorry!). Next to it, a mischievous pink scoop with little devil horns is crying tears of pure joy, screaming “weee!!!”. Then things get a bit feisty with a horned character peeking out of a Baskin-Robbins cup, giving a warning look from behind the fire with “awas ya!!” (watch out!!). The row finishes on a high note with a cheerful pink scoop leading a tiny cheering squad, spreading motivation with a bubbly “semangat!!” (keep it up!).
From Morning Greetings to declarations of Love
The second row is all about daily interactions. There’s a super cool cookies-and-cream scoop rocking sunglasses and wishing everyone “selamat pagi!!” (good morning!!). A tough-looking coffee-flavored scoop is flexing and ready for action, declaring “siap!!” (ready!!). Then you have a vanilla scoop in a hurry, dashing off with a “berangkat!” (let’s go!). The row ends with an absolutely adorable moment between two scoops, one pink and one mint, gazing at each other lovingly under the word “gemessh,” which is Indonesian slang for finding something irresistibly cute.
Expressing All The Feels
Things get even more emotional in the third row. A sweet vanilla and caramel swirl scoop with little angel wings offers a heartfelt “makasih ya!!” (thank you!!). Right next to it, an unconvinced scoop with crossed arms raises an eyebrow, asking “oh gitu??” (oh, really??). The mood shifts to pure stress with a frantic character screaming “aarg!!” while engulfed in orange flames. And for those days when your head is spinning, there’s a chocolate scoop looking completely dazed and confused, saying “pusing!” (dizzy!).
Winding Down and Celebrating
The final row wraps everything up perfectly. A polite chocolate scoop takes a bow, surrounded by little hearts, to say “terima kasih” (thank you). Then, the party starts with a festive double-decker scoop of mint and mango under a shower of confetti, clearly ready to celebrate something special. For moments of pure disbelief, a pink-and-white swirl scoop has its jaw on the floor, exclaiming “hahh!”. Finally, a sleepy orange scoop is totally wiped out, drooling in its sleep and muttering “cape dehh..,” the perfect way to say “I’m so tired.”
The Brains Behind the Scoops
So, who’s responsible for bringing these delightful ice cream characters to our screens? It’s a team effort between the local brand managers and their corporate operator, and their strategy is pretty clever.
Meet Baskin-Robbins Indonesia
Baskin-Robbins Indonesia is the local face of the world-famous ice cream parlor. They do more than just serve up delicious scoops; they work hard to create a brand image that’s all about fun, joy, and indulgence. They’re really good at understanding the local market. Instead of just relying on traditional ads, they dive into the digital world with promotions like the “Cute Baskin-Robbins Emotions” sticker set. This kind of marketing is super effective because it doesn’t feel like an ad. It’s a fun, free goodie that gets people interacting with the brand in a positive way, making Baskin-Robbins a part of their daily lives and friendly chats.
And the Copyright Goes To… PT. Trans Ice
Behind every great brand in a specific country, there’s usually a powerful local partner. For Baskin-Robbins in Indonesia, that partner is PT. Trans Ice. They are the official licensee, which means they have the rights to operate the Baskin-Robbins franchise across the country. PT. Trans Ice handles everything from managing the stores and training staff to rolling out marketing campaigns. They hold the copyright for this sticker set, which means they own these specific designs and are responsible for ensuring they represent the brand properly. Their role is to take the global identity of Baskin-Robbins and make it resonate with Indonesian consumers, and releasing these stickers was a perfect example of them doing just that.
