Medan – Abang and Mamak LINE WhatsApp Sticker GIF PNG

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Medan – Abang and Mamak: How a Tech Giant Brought Indonesian Culture to Your Chats

Ever come across those super expressive “Abang and Mamak” stickers and wondered where they came from? With their classic “Horas Medan!” greeting, they just scream local Indonesian charm. Well, the powerhouse behind these digital gems is a company called LY Corporation. Now, you might be scratching your head at that name, but I guarantee you know them by their former title: LINE Corporation. That’s right, the folks behind the mega-popular LINE messaging app are the ones bringing these hilarious and heartwarming characters from Medan to our chat screens. It’s kind of wild when you think about it. This massive Japanese tech company, which has been around since 2000 and gone through a couple of big mergers, puts in the effort to create content that feels so genuinely local. It’s a smart way to make their platform feel less like a global giant and more like a part of our daily lives.

Horas Medan! Abang and Mamak are now on LINE! Friend Medan’s official account to get this sticker set for free! Available till May 18, 2016.

Title : Medan – Abang and Mamak
Price : Free
Type : Static
Region : Indonesia
Link : line://shop/detail/6293
Publisher : LY Corporation
Copyright : LINE Corporation

Medan - Abang and Mamak WhatsApp Sticker PNG — 6293 – Medan – Abang and Mamak Sticker

Meet Abang and Mamak: A Whole Mood in One Sticker Pack

Let’s dive into what makes this sticker set so special. It’s basically a complete emotional toolkit for any conversation, all with a distinct Medan flavor. The pack features two main characters: a young man, ‘Abang’, and an older woman, ‘Mamak’. Their expressions and the local slang are just perfect.

The first row kicks things off with Abang waving a friendly “Halo Lae!” (Hello, Bro!). He then gets thoughtful with a suspicious look, saying, “Hmm.. Kek Gitu Rupanya” (Oh, so that’s how it is). His confusion is perfectly captured in “Jadi Cemana?” (So, what’s the plan?), and he finishes the row by absolutely losing it with a huge, rolling laugh. The second row shows off his feisty side. He’s cheering with his fists up, yelling “RIBAK SUDE” (Wipe ’em out!), looking disgusted while saying “Suka Ati Kaulah” (Whatever you want), and giving a slick “Okay” sign with “Oke Sep!”. He caps it off with a look of pure awe, exclaiming, “WUIH, PATEN KALI” (Wow, that’s awesome!).

The pack just keeps delivering. Abang gets confrontational with a cheeky “Cocok Ko Rasa?” (How do you like that?), then panics with his hands on his head, screaming “ALAMAKJANG!!” (Oh my God!!). He flexes with an intense “BERANI KALI” (So brave!) and gives a cool thumbs-up for “Mantap Krna” (Great stuff). We also see a softer, more traditional side. He’s shown kneeling pleadingly with “NAMPUN WAK” (Forgive me) and in a touching scene, he kisses Mamak’s hand as a sign of respect. They also appear together looking happy and thankful with the word “Muliate” (Thank you).

Mamak gets her own hilarious and relatable moments too. She’s seen celebrating with Abang shouting “HORAS!”, a traditional Batak greeting. Then she goes into full mom-mode, pointing an accusing finger with “TULAH KAU KAN!” (I told you so!). She throws her hands up in classic “I don’t know” fashion with “MANA TAU AWAK”. Her other expressions range from fed up and disappointed to sternly crossing her arms. Each sticker is a little slice of life, packed with personality and humor that feels incredibly authentic.

The Giants Behind the Stickers

So, why would a massive tech company like LY Corporation bother with such specific, regional content? It’s all about connection. Publishers like LY Corporation know that to keep people on their apps, they need to offer more than just a messaging service. They need to provide a culture. Stickers are a brilliant way to do that. The “Medan – Abang and Mamak” set was actually a promotional item; you could get it for free by friending Medan’s official account on LINE. This is a classic strategy to boost engagement and make users feel valued. It’s a win-win: users get fun, free content, and the platform gets more active, loyal users.

Who Really Owns a Sticker?

This brings up an interesting point about ownership and creation. While LY Corporation is the publisher that distributes the stickers, they don’t always create them from scratch. Often, they collaborate with local artists and creators who understand the culture and humor best. In these deals, the artist typically retains the copyright to their characters, but they grant a license to the publisher to use and distribute the images on their platform. This has opened up a whole new world for digital artists, allowing them to monetize their work and reach a huge audience they otherwise couldn’t.

LINE was one of the true pioneers of this model, turning digital stickers from a novelty into a multi-million dollar industry. They created a marketplace where anyone could design and sell their own sticker packs. This user-generated content model was revolutionary. It flooded the app with an endless variety of stickers, ensuring there was something for every niche, every mood, and every inside joke. The journey of LINE Corporation itself, from its beginnings as NHN Japan to its 2023 merger with Yahoo Japan to form LY Corporation, reflects the constantly shifting tech landscape. These companies are always looking for the next big thing, and for a long time, personalized, culturally relevant content like the “Abang and Mamak” stickers has been a key part of their recipe for success.