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A Fendi Project feat. The art of Tarout: High Fashion Gets an Adorably Playful Makeover

You know, you don’t typically think “free chat stickers” when you hear the name Fendi. The iconic Italian luxury brand, famous since 1925 for its incredible craftsmanship in everything from fur to those bags we all dream about, usually brings to mind high-end runways and timeless elegance. So, it’s a super cool surprise to see them drop a digital sticker set! This isn’t just any random collection, though. It’s a thoughtful collaboration titled “A Fendi Project feat. The art of Tarout.” This whole project is a celebration of Fendi’s 100-year history, and they brought in artist Tarout to tell that story. The illustrations are meant to be a whimsical journey through four generations of the Fendi family, with a special focus on the creative path of Silvia Venturini Fendi. It’s a pretty fun way to mark a century of fashion, right?

Celebrating Fendi’s 100 years, Tarout illustrates four generations of the Fendi family in his whimsical style with playful scenes mapping Silvia Venturini Fendi’s journey. Add FENDI’s official account as a friend to get this set. Available until July 9, 2025.

• Title : A Fendi Project feat. The art of Tarout
• Price : Free
• Type : Static
• Region : Thailand
• Link : line://shop/detail/35142
• Publisher : FENDI
• Copyright : FENDI

• A Fendi Project feat. The art of Tarout
• [SILVIA AND THE BAGUETTE]
• FENDI Limited Sticker [Little Silvia]

Let’s Unpack These Cute Designs

Okay, let’s dive into the stickers themselves because they are seriously charming. The whole set, illustrated by Tarout, has this bubbly, cartoonish vibe that’s just infectious. The main characters seem to be a woman with a blonde bob, likely representing Silvia Venturini Fendi, and a very cute, mouse-like yellow creature who tags along on her adventures. The style is clean, with bold outlines and a simple color palette that makes each sticker pop. They manage to feel both playful and a little bit chic, which is a tough balance to strike! They’re the kind of stickers that will definitely get a smile when you send them in a chat.

A Closer Look at the Whimsical World of Tarout

The sticker pack tells a little story in eight frames. In the top row, you’ve got a polite “Thank you!” with the characters bowing, and a “Wow~” sticker where they’re peeking through a bouquet of pink roses. Then there’s a character with big, sparkling heart-eyes, surrounded by even more hearts, which is perfect for showing some love. My personal favorite might be the little yellow mouse creature flying through the air, joyfully holding a giant baguette. It’s so wonderfully random!

The bottom row keeps the fun going. There’s a confident “Yeah” sticker with a thumbs-up, and a hilarious one where the main character is on the floor laughing while a dog and the mouse play with her—and you can spot a little yellow Fendi bag! Brand placement done right. Another sticker shows the yellow creature looking totally puzzled by a watermelon, complete with a question mark. It ends with a sweet scene of the character holding flowers and a baguette, with more Fendi merchandise and even an onigiri sitting on toast nearby. It’s a quirky and delightful mix of Italian luxury and Japanese pop art style.

Why Do Big Brands Bother with Stickers?

So, you might be wondering why a powerhouse like Fendi is getting into the sticker game. It’s actually a brilliant move. Think about it: stickers are like tiny, personal billboards that we, the users, willingly share with our friends and family. It’s a way for a brand to become part of our daily conversations in a really organic and fun way. For a luxury house like Fendi, it’s a genius strategy to connect with a broader, digitally-savvy audience without watering down their core identity.

Building a Community, One Sticker at a Time

These stickers do more than just look cute; they build a connection. They make the Fendi brand feel more approachable, modern, and playful. The requirement to “Add FENDI’s official account as a friend” to get the set is the key to the whole thing. It’s a simple, fair exchange: you get free, exclusive artwork for your chats, and Fendi gets a direct channel to communicate with you. They can share news about new collections, events, and other projects, building a loyal community of followers. The copyright, of course, belongs to Fendi. Every time someone sends one of these stickers, they’re not just expressing an emotion; they’re also sharing a piece of the Fendi brand and promoting the artist, Tarout. It’s a win-win-win situation that shows how even the most established brands are adapting to thrive in our digital world.