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Axis × Tahilalats: The Sticker Set That Perfectly Captured Indonesian Youth Culture
Remember when your chats needed a little extra spice? Back in 2018, the Indonesian telecom provider AXIS dropped an absolute gem of a sticker set called “Axis × Tahilalats.” It was a special team-up with the super popular webcomic artist, Tahilalats, who is famous for his hilariously quirky and relatable comics. AXIS, known for being the go-to network for young people, wanted to give its users something fun and expressive. They totally nailed it with these “#OWSEM” stickers. You had to be quick, though! They were only available for a limited time, until May 15, 2018, and you got them by friending the official AXIS account on messaging apps. It was a clever way to bring Tahilalats’s unique humor right into everyone’s daily conversations.
Enjoy these #OWSEM stickers, brought to you by Axis. Friend Axis’s official account to get the set. Available till May 15, 2018.
- Title : Axis × Tahilalats
- Price : Free
- Type : Static
- Region : Indonesia
- Link : line://shop/detail/11093
- Publisher : AXIS
- Copyright : AXIS
A Closer Look at the Hilarious Stickers
This sticker pack is a perfect snapshot of Indonesian internet slang and everyday feelings, all drawn in Tahilalats’s unmistakable style. Let’s break it down row by row.
The first row kicks off with pure energy. You’ve got a character with a huge, infectious grin, hand to his chin, exclaiming “OWSEM” (a cool way to say Awesome). Next to him, the same guy flashes an “OK” sign, looking super confident and saying “OK PAK!” which is a friendly and slightly formal “Okay, sir!” Then, the mood shifts to desperation with a character begging, “WIFI DONG PLIS…” (WiFi, please…), a feeling we all know too well. The row ends with a character looking completely fed up, fist clenched, with the word “KZL”—a popular abbreviation for “kesal,” meaning annoyed or irritated.
The second row continues the relatable moments. First, a character is looking intently at his phone, probably taking a screenshot, with the caption “CKRINCUT AHH.” a playful take on the word “screenshot.” Then, we see pure joy as a character gives a big thumbs-up, shouting “KUOTA MASIH AMAAAN!!!” (My data quota is still safe!!!), a huge relief for any internet user. Next, a character is laughing mischievously while pointing at his phone, saying “WAIN!” which is a playful challenge. The row wraps up with a very flexible character bent over backward, face on the floor, under the text “CUMA DIREAD,” meaning “Just left on read,” perfectly capturing that feeling of being ignored.
Moving to the third row, we get more bold expressions. A character stands with hands on his hips, looking unimpressed and saying “KERAS!!” which translates to “Hard!!” but is used here to mean something is intense or tough. The next sticker has a character pointing to himself with a smug look, with the word “INTERNET” above him, as if he is the embodiment of it. Then, a happy-go-lucky character points a finger up, saying “YAK!!” (Yep!!), a simple and cheerful agreement. And in a wonderfully random twist, the last sticker on this row is just a gray cat sitting politely with the caption “MAKACI BANG” (Thanks, bro).
The final row is a mix of group dynamics and personal moments. A character is seen lying on a beach towel, totally relaxed, with the text “CHILL DULUK” (Chilling for a bit). Next to that is a wild one: two people are stretching another person out like a slingshot under the words “CIAT BANG,” a playful, action-movie-like sound effect. Then you have a group of three friends, one in purple patting his buddy’s back, exclaiming “CAKEPP!!” (Handsome!! or Cool!!). The entire set concludes with a character on the phone, looking annoyed while whispering “HEY PSSSSTTT,” as if trying to get someone’s attention discreetly but with a bit of an attitude.
The Genius Behind the Collaboration
So, what made this sticker set so special? It was the perfect fusion of two brands that just get the youth of Indonesia. On one side, you have AXIS, a telecom provider that has built its entire identity around being young, dynamic, and digitally savvy. They aren’t just selling phone plans; they’re creating a culture. They’re known for their budget-friendly data packages and creative marketing that speaks directly to students and young professionals. AXIS has a long history of partnering with artists and influencers to stay relevant and connected to youth culture, and this Tahilalats collaboration was a prime example of that strategy in action.
A Match Made in Creative Heaven
On the other side, you have Tahilalats. If you’re online in Indonesia, you know his work. His comics are known for their signature simple art style, quirky humor, and hilarious takes on everyday situations. He has a knack for capturing those small, relatable moments and turning them into comedy gold. By bringing Tahilalats on board, AXIS wasn’t just slapping their logo on some generic drawings. They were tapping into a voice that already resonated deeply with their target audience. The collaboration highlighted the amazing creative energy that happens when a forward-thinking brand and a beloved artist team up. All the rights for these awesome illustrations, by the way, belong to AXIS, making it an official piece of their brand’s history.
It’s All About “AXIS Kamu”
This whole project also ties into AXIS’s broader marketing philosophy, often summed up by the phrase “AXIS Kamu,” which means “Your AXIS.” This isn’t just a slogan; it’s about making users feel like they’re part of a community. By delivering content like these stickers, AXIS fosters a sense of belonging and reinforces its identity as a friendly, approachable brand. The Axis × Tahilalats sticker set was more than just a fun download; it was a smart, purposeful collaboration designed to engage young people in a way that felt authentic and fun. It showed that AXIS is committed to connecting with its audience through creative and culturally relevant experiences.
