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Lay’s: The Most Adorable Way to Spice Up Your Chat Game
Our favorite snack giant, PEPSI-COLA (THAI) TRADING CO., LTD., has just dropped a collaboration that is almost too cute to handle. They have teamed up with the biggest sweet-toothed mascot sensation to bring us a set of digital stickers that will make your mouth water and your heart melt at the same time.
Pepsi-Cola (Thai) Trading Co., Ltd. knows exactly how to capture our attention. By moving beyond traditional ads and diving straight into our keyboard screens, they are turning everyday chat apps into a playground for brand lovers. They are proof that a huge snack brand can feel like a close, fun friend who always knows the latest trends. This time, they are featuring the famous Butterbear, dressing her up in outfits inspired by their most iconic chip flavors.
Lay’s – 36529
Add Lay’s & Friends as a friend and fill out the survey to download the Lay’s x Butterbear set. Available till April 5, 2026.
- Title : Lay’s
- Price : Free
- Type : Static
- Region : Thailand
- Link : line://shop/detail/36529
- Publisher : PEPSI-COLA (THAI) TRADING CO., LTD.
- Copyright : Lay’s
Meet the Flavors of Fun
This sticker pack is absolute visual eye candy. Every single design features Butterbear showing off her lovable personality while celebrating our favorite crispy treats.
Row One: Spicy Hugs and Seaweed Notes
The first sticker shows the adorable brown bear wrapped up tight like a piece of nori seaweed, holding a green pencil and writing in a notebook. The Thai text says จดชื่อแล้ว! which translates to Name noted! or I have written your name down! It is a hilarious, playful way to tell your friend that you are keeping tabs on them.
Next to it, the bear wears an orange chili-topped hat while squeezing a purple bag of chips. The text reads กอดดดด which translates to a long, cozy Huuuug! It is perfect for sending some digital warmth to someone who needs a squeeze.
The third sticker features the bear dressed in a bright yellow sweet corn outfit, looking incredibly sweet and polite. The text reads ขอบคุณค้า which is a very polite and feminine Thai way of saying Thank you.
Finishing the first row is the bear dressed up in a bright red squid outfit with a chili on top, clutching a yellow snack bag. The text is รับแซ่บ! which is a brilliant Thai pun. It plays on the word for acknowledged and the word for spicy, translating to Message received and spicy!
Row Two: Sweet Treats and Chef Specialties
Starting the second row, the bear looks like a cute country farmer in a woven straw hat and denim overalls, holding up fresh chips. The text is โอเค which simply means Okay. It is a classic, go-to response for any daily chat.
The sixth sticker features the bear sitting next to a woven bag of garlic bulbs, holding up a tasty chip. The Thai text says เยี่ยมเลย which translates to Excellent! or Great!
Next, we see the bear wearing a tall, puffy blue chef hat while holding a classic blue bag of chips. The text says จัดไปเลย which translates to Go for it! or Let’s do it! to show your absolute support for a plan.
The final sticker shows the bear wearing a shrimp tail hat, holding a silver spoon, and surrounded by lime and chili illustrations. The text is อร่อยจัง which translates to So delicious! and is great for sharing your food cravings.
Branding Done Right
PEPSI-COLA (THAI) TRADING CO., LTD. holds the creative vision, while Lay’s owns the proud copyright of this adorable fusion. By blending viral character culture with iconic snack packaging, they have created digital stickers that people actually want to send every day. It shows how modern brands can stay relevant, friendly, and deeply embedded in our daily conversations.
