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Caho×tu-hacci collaboration: Score Adorable Free Stickers by Following This Lingerie Brand!

Okay, so you have to hear about this super sweet team-up! The wonderfully talented illustrator Caho, who is famous for her dreamy and incredibly soft art style, has just released a new sticker set. This isn’t just any collection, though; it’s a special, limited-time project with the innerwear fashion brand ‘tu-hacci.’ Officially titled the Caho×tu-hacci collaboration, it’s as charming as it sounds. Just picture Caho’s iconic fluffy-haired girls, all brought to life for this unique set. The best part? They’re free! The only catch is that you need to add the tu-hacci official account as a friend to get them. They’re available until May 12, 2025, but the offer is on a first-come, first-served basis, so it’s probably a good idea to grab them while you can!

Caho’s charming, fluffy girls are teaming up with the innerwear fashion brand ‘tu-hacci’ for a limited-time sticker set! Add the tu-hacci official account as a friend to snag them – they’re available on a first-come, first-served basis! Available until May 12, 2025.

• Title : Caho × tu-hacci collaboration
• Price : Free
• Type : Static
• Region : Japan
• Link : line://shop/detail/34125
• Publisher : Caho
• Copyright : Caho

• Caho × tu-hacci collaboration

A Closer Look at the Cuteness

Let’s dive into what makes this sticker set just so irresistible. The entire collection has this gorgeous pastel and gentle feel, which is totally Caho’s signature style. Each sticker is a little piece of art. The top row starts with a girl who is definitely not a morning person; she’s rubbing her sleepy eyes with a thought bubble saying “Good morning.” It’s honestly so relatable. Next to her, there’s a serene, angelic character sitting on what looks like a fluffy cloud or pillow, holding a little cup and looking completely blissful. Then you get the ultimate sticker for your faves: a sweet-faced girl with a big pink bow, holding a heart that declares “I’m a fan!” or “This is my fave!” To finish the row, there’s a simple but incredibly cute cloud-like bunny just radiating sparkly hearts.

The bottom row keeps that same adorable energy going. There’s a perfect “Congratulations!” sticker that shows a girl with a crown of flowers, holding both a little teddy bear and a bouquet. It’s just right for celebrating a friend’s big news. For those “oops” or “huh?” moments, there’s a flustered little white rabbit that looks like it just got surprised, complete with little exclamation and question marks. We also get a very polite sticker of a girl in a slightly bowed pose, looking down with her hands clasped, which is great for being extra courteous in your chats. And finally, there’s a super useful one: a smiling girl holding up a sign that clearly says “Roger!” or “Understood!” It’s the cutest way to say, “I got it!”

Art, Brands, and Stickers: The Business of Cute

When you see a collaboration like this, you might wonder who’s really running the show. It’s actually a pretty cool and smart little system. In this situation, Caho is the brilliant artist and, very importantly, the one who holds the copyright to her character designs. The art is fundamentally hers. The fashion brand, tu-hacci, is basically commissioning her for this special project. They are acting as the publisher or distributor for this specific sticker set as a way to promote their brand. It’s a genius marketing move that feels a lot more personal than a standard advertisement.

Why Brands Love Sticker Collabs

So why do companies like tu-hacci do this? It’s all about creating a genuine connection with people. Instead of just pushing a boring ad, they’re offering something fun, expressive, and totally free. You add their account, and in return, you get these lovely stickers from an artist you might already follow and admire. For the brand, this means they get a direct line to you as a new follower, and they get to associate their name with Caho’s incredibly popular, dreamy aesthetic. It makes the tu-hacci brand feel more approachable and less corporate. It’s a win for the artist, too. Caho gets paid for her amazing work, and her art gets seen by the thousands of people in tu-hacci’s audience, which is a fantastic way for her to grow her own fanbase.

Who Really Owns the Art?

This whole thing brings up the interesting topic of ownership in our digital world. Even though you “get” the stickers for your collection, the copyright almost always stays with the original creator, who is Caho in this instance. She is simply licensing her art for this specific promotion. This is a key reason why these types of collaborations are often for a “limited-time only.” Setting a deadline, like the May 12, 2025, end date for this set, creates a sense of urgency. It encourages everyone to act quickly, which helps boost the campaign’s overall success. It’s a clever and effective strategy that benefits the artist, the brand, and of course, us fans who get to sprinkle our chats with adorable new stickers.